Pay Per Click for Newbies

Writing by Brick Marketing on Friday, 27 of June , 2008 at 10:57 am

Local Pay Per Click campaigns can offer a business a fast return on their marketing budget bucks in comparison to waiting for an organic SEO campaign to build, but that doesn’t mean a business should jump in blind. Here are some of the basics about Pay Per Click advertising.

What’s the point of Pay Per Click?
Pay Per Click is an online marketing strategy that is used to increase site traffic and get your business’s name out in the market.

How Does PPC Work?
Basically, your business will bid on keywords that relate to your products or services. The amount of your bid is what determines the ranking of your ad on search engine pages. If you want to sell ‘Safety Scissors’ and your competitor currently holds the number 1 ranking spot for that keyword, with a bid of .10 per click, you can try to outbid them for the number 1 spot for that keyword.

How Can I stretch my PPC budget?
You can stretch your Local Pay Per Click budget by going after keywords the smart way. If you are selling Safety Scissors, but your competitor holds the number one spot on the search engines for that keyword at a price you aren’t willing to match, try a variation. Bid and use the phrase “Buy Safety Scissors.”

The logic is simple. Many people might type in Safety Scissors if they are doing research on the product, or looking for price comparisons, or just curious, but when they’re ready to buy, they will often type in ‘BUY Safety Scissors.”

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Category: Local Pay Per Click

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