Hyper Local Journalism; Social Media With a Twist
Writing by Brick Marketing on Sunday, June 29, 2008
Hyper Local Journalism is making headlines in the news, quite literally. Traditionally, journalists raced against time to be the first person reporting from a specific location, such as Disaster A. Whomever got there first got the story, the pictures, and the big bucks for breaking it to the news-hungry public.
Because video cameras weren’t an everyday item being carried about by consumers, and the ability to transfer that data was restricted to how fast your local mail carrier was. These things were not conducive to your every day person breaking the news.
With the full scale consumer embrace of cell phones with video capabilities and high speed data transfers directly from the mobile phone, the face of the news began to change.
Bigger news outlets found themselves one-upped on big stories that were reported first, on such sites as YouTube, by everyday Joes like you and I. It was then, and only then, that the news outlets so kindly began to ‘feature’ citizen eye witness reports on their sites. Unpaid, of course. The payment was the glory of having your cell video streaming on CNN’s website.
So how does this affect Social Media Advertising? By allowing consumers to gain a measure of control over what is shown as news , the products that they use and the events that they deem newsworthy are reaching a greater market.
Your new product could take months and years to take off with traditional advertising, but being featured in a Hyper Local Journalism streamed video on the news can skyrocket your sales in days.
If you have a products that is newsworthy and up-to-the-minute-relevant, consider submitting a video of it by Hyper Local Journalism.
Category: local social networking
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