Tele Atlas + Google = More Accurate GeoAds

Writing by Brick Marketing on Monday, 30 of June , 2008 at 12:13 pm

Tele Atlas, which is a leading global provider of digital maps and dynamic content for navigation and location-based solutions, announced today that they have signed a long term licensing agreement with Google. This agreement will give Google the access to Tele Atlas maps and dynamic content in a global market of more than 200 countries from around the world.

“Google’s innovation and leadership is undisputed, and we are proud to have the opportunity to be the map foundation for one of the world’s most progressive web companies,” said Bill Henry, CEO of Tele Atlas. “This agreement is important too because it gives us access to input from a significant online community of map users, whose feedback can help us keep our maps fresh and accurate.”
“Geospatial data enhances global search significantly by organizing data and delivering results based on location,” said John Hanke, director of Google Earth and Google Maps. “Tele Atlas’ map quality and the company’s innovative approach to business were the key drivers for our decision.”

The agreement between the two companies will encompass Google’s current and future map-based services, as well as their navigation offerings that span mobile, online and desktop environments. This will, of course, include Google Maps (including Google Maps for Mobile) and Google Earth. Tele Atlas, for their part, will be given access to geographical edits from Google’s global community of users.

Tele Atlas, with the previous purchase of Tom Tom, has access to the largest navigation community, which they tap to continually point out errors and corrections to maps. With the Google partnership, they now also have access to the largest internet-based community.

In the end it means more users, more accurate maps and most likely, more accurate ads when all is said and done. The real interest will be in the dynamic changes and advances to be made with a real merging of dynamic geographical information and a company that pushes for locally pinpointed mobile advertising.

Category: Brick Marketing

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