Monitor Your Rep

Writing by Brick Marketing on Thursday, 3 of July , 2008 at 7:22 pm

One challenging issue for businesses is the ability to monitor the ever-increasing reviews online. While at the outset this may seem to some as yet another online social media issue, the reality is that a business’s online reputation depends on how it is managed. Bad reviews are going to happen, but in oder to negate it’s impact, you have to know about it in the first place.

Reviews about a business can be anything from a one word deal, “The Oak Hotel – Sucks!” to a glowing or scathing three paragraph review that encompasses everything from dining to concierge service to room cleanliness. Believe me when I say that both reviews are going to matter to your business’s online reputation. It doesn’t matter if your business is being discussed on LinkedIn, Facebook, or Yelp, people will read it and your business will either soak in the glow of increased business or sit in the dark wondering where your customers went.

In order to manage your online reputation, you must monitor your business’s name and any derivations online. If you own The Oak Hotel in Boston, you would need to make sure you monitor phrases such as “Oak Hotel,” “The Oak Boston,” “Boston Oak Hotel,” “The Oak,” etc. You need to be completely up to date on mentions of your business whether it is in blogs, social forums, or travel sites.

By monitoring your business’s reputation, you’ll be getting a insider’s look on what customers think of your business, your products, and your employees.

Technorati Watchlist and Google alerts are two easy monitoring tools to help you look into what is being said about your business online.

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Category: Online Reputation Management

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