Online Reputation Managment: Accentuate the Postitive

Writing by Brick Marketing on Saturday, 5 of July , 2008 at 10:35 am

We have talked about one of the most important things for any business to manage, their online reputation. The ability to monitor what is being written about your business or products online is the key to keeping your business and product names out there in a positive light. A good review about your business can bring an onslaught of customers to your site and increase your product awareness, but that also means that one bad review can do just the opposite. It can challenge your business like nothing else, forcing your small business to overcome negative press in what was once a playing field reserved for only large businesses.

Monitoring your business’s online reputation, however, is only half the battle. It is very possible that you will find negative reviews and statements about your business that you will need to either refute or correct.

After you are actively monitoring your business’s online reputation, the vital part is to manage it.

When you find positive reviews about your business, don’t just sit back and congratulate yourself. Take the time to find out about the person who posted the review. Who are they? What is their sphere of influence in the online world? What did they like best about your business or product? If they mentioned any specific names of employees, take the time to thank that employee for a job well done.

When you have an employee that is really going above and beyond, your first order of business is to recognize them and make sure that you retain their services. You don’t want them heading off to a competitor.

We’ll look into dealing with negative issues related to online reputation management in our next post.

                      Category: Online Reputation Management                      

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