Musings On SEO Practices

Writing by Brick Marketing on Monday, 7 of July , 2008 at 10:11 am

There was a post a while ago on a forum asking for SEO experts to apply for a job. In the body of the post was a terrifyingly beautiful sentence.

“SEOs with ethics need not apply.”

Wow. Simple. Direct. The company really went right for the jugular on that one; they didn’t even bother to conceal their black hat tactics under pretend white hats, instead they just put all their cards out there and asked for the sneakiest Ban-worthy SEO willing to make a buck.

I do not know about any of you, but I’m not sure I would want to work for a company like that. Honestly, do you think they will pay you? On time? Or is that another grey area, too? Being an SEO for an ad campaign like that can quickly ruin your online reputation, thereby discrediting your career in two online advertising realms at once.

But the ad did get me thinking about White Hat verses Black Hat SEO techniques, the good guy verses the bad guys and the grey stuff in between.

One of my favorite Matt Cutts quotes is from an interview given a few years ago:

Truthfully, much of the best SEO is common-sense: making sure that a site’s architecture is crawlable, coming up with useful content or services that has the words that people search for

That is the best SEO advice for any serious, reputable company.

AH Digital FX Studios wrote a post about White Hat vs. Black Hat SEO, and in the end said this:

SEO = Good Website Design. That’s it.

That statement is as simple and direct as the ‘job posting’ from my earlier quote, but the underlying meanings are worlds apart.

                      Category: Local Search Engine Optimization                      

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