Local Mobile, With Wings
Writing by Brick Marketing on Friday, July 11, 2008
Today is the day for Pegasus News’s launch of their iPhone App. The app will feature a host of events, restaurants, even garage sales that are all searchable by the hour and location.
What is it?
Pegasus News is a digital news source that features over 100 DFW neighborhoods and suburbs. We have the deepest local coverage of entertainment, events and news of any local media outlet in town, and all of this is customized for every individual user.
The app melds beautifully with the GPS enabled iPhone 3G to keep it’s users feeling like a vital part of their city’s life, in touch everywhere they go, the next point of interest only a click away. The phone knows where you are and the Pegasus News App can make recommendations based on your location. If it’s 7:30 in the morning you won’t have to deal with a recommendation for a bar that night…you’ll get recommendations for a great breakfast spot. I love the smell of well-timed advertising in the morning.
Pegasus is really going after local advertising opportunities. Their website shows that they are no-holds-barred for what they are willing to offer for local advertising:
• Display - Three different sizes of traditional banner ads placed on the site linking to advertisers’ site or business page on Pegasus News. The most common form of internet advertising.
• Direct Email - Weekly email message sent to users that can be sent to the entire database or custom segments.
• Mobile Edition / Text Messaging - Mobile version of the site with entertainment information and opportunity to text message users advertisements.
• Video - Video advertisements placed on the site.
• Audio / Video - Video and audio messages placed before or after Pegasus News generated content such as interviews and radio stations.
• Map Placements - Showcasing your neighborhood locations.
• Geo / Behaviorally Targeted - Target a specific group of people based on their location in the area or behavior within our site.
• Daypart / Time Sensitive - Like traditional broadcast media, you can daypart when your ads run without paying a premium daypart price.
• Contests & Promotions - Integral part of your marketing plan. We can implement and execute a customized contest or promotion just for you.
• Challenge Us! - You will never hear us say it can’t be done because we will always want to try. What can we do for you?
With the opportunity to for a local business to target the right customers at the right time, in the right location,they are looking at a great opportunity.
Category: Local Mobile Marketing
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