Twitter Me This: Summize Me That

Writing by Brick Marketing on Wednesday, 16 of July , 2008 at 11:48 am

For any online business, customer feedback and reviews of their product are essential to increasing quality and sales. Many businesses employ people full time to test products and request feedback from customers to analyze the product and see where there can be improvements, or worse case scenario, see where the flaws are.

Waiting around for customer feedback can be a lengthy process, though, and often a fickle one as many people only call customer service when they have something negative to say.

With Twitter’s purchase of Summize, a search engine that specifically crawls Twitter posts, business will (eventually) be able to get some real time feedback on their products and services.

I know that some advertising blogs are pretty ho-hum on this subject, with a few people saying that Twitter essential bought its own search engine, but I disagree with the blasé response. Let me explain why:

People talk. People Twitter. People talk and twitter about the new products and businesses that that purchase things from. People have these conversations at random, often a half sentence here and there. This is a huge difference from the type of specific posts on, say, a blog or a review site. Summize searches the twitter posts for conversational sentiments related to your specific search terms and analyzes them for positive, negative, or whatever sentiments.

Just think about it for a moment… if you could zero in on all of the casual conversations in the world that mention your product… wouldn’t that be a gold mine of insider information about your business?

                      Category: Social Media                      

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