Local Mobile Marketing: gPhone? (Shhhhh!)

Writing by Brick Marketing on Thursday, 17 of July , 2008 at 2:58 pm

Mobile phone users and local mobile advertising specialists alike have been intrigued by the rumors of a Google gPhone for well over year but other than rumors, nothing much happened. A few people claimed to have videos of it, but it was actually a TI phone working with Google’s Android platform.

Last week some new rumors surfaced again regarding Google’s entrance into the mobile phone fray, sparking tentative interest in technophiles everywhere.

When the rumors surfaced last year, Google instead brought out the Android operating system; Android is a platform that allows that gave mobile manufacturers the ability to allow customers to get enhanced access to Google’s search engine from their mobile phone.

This year the rumors have gained momentum from comments made at a Google event that insinuated that Google was working on it’s own mobile phone to replace the iPhone.

Google dominated the search engines and added seamless applications for mobile lifestyles, as well as changed the advertising world online with Adsense. It only makes sense that a launch of a Google mobile phone will have some serious effects, good or bad.

Google’s dominance in the online search engine world and attitudes towards online adverting will most likely send a ripple effect to local mobile advertisers who want to jump in on the gPhone marketing party.

Of course Google could make a mess of things and turn out a substandard product or an iClone with nothing much new to add.

If Google does this, and does it well, the already booming local mobile advertising market could be in for a ride.

                      Category: Local Mobile Marketing                      

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