I’m So Pop-U-Lar! Link Love Con’t

Writing by Brick Marketing on Sunday, 20 of July , 2008 at 9:39 am

Now that you know the types of links there are, let’s look at what they do for search engine page rankings, and what they mean to people.

At its basic level, links are the words people click on to surf the Web. To be technical, they are called “hyperlinks,” but most people today just shorten that to “links.” Links make the web work; it is how we find other sites because without them, we would all be sitting on one page forever with no way to get to anywhere else on the web.

From a person’s perspective, links mean that when someone says their site is “listed” in, Yahoo, it means that Yahoo has a link to their site. When you like a site you recommend it by putting a link to that site from yours. When you submit your site to the big search engines like Google and Yahoo, you are requesting that they list a link to your site so that others can find it and visit.

One of the ways that Search engines determine which sites will be listed for which search terms is by considering the site’s rank. The ranking formula is determined by how popular a specific site is on the Web as a whole. That popularity is, in part, determined by how many other sites link to that site. Google has its own vernacular for link popularity; they call it “Page Rank.”

Every link to your site is like a vote for your popularity. The more votes you have, the more popular your site. And you thought High School was over, didn’t you?

                      Category: Local Search Engine Optimization                      

No comments yet.