Online Press Releases for A Quick Fix

Writing by Brick Marketing on Tuesday, 22 of July , 2008 at 11:20 am

If you are finding visits lagging on your local business website, you might want to try some online advertising strategies that will get you a lot of exposure, fast.

One way to do this is with an online press release or human interest story that will get picked up in different promotional and news outlets. Using this technique, your online press release will be used on news feeds through Google News, Yahoo News, and relevant Business News sites, and possible your local newspaper’s online section also.

Some sites will charge you to publish your online press release, however if you can get your press release out in the form of a human interest story, many outlets may pick that up and run with it as another news or entertainment item without expecting payment.

To do any sort of human interest story or entertainment item with the hope of being picked up and distributed by a lot of news outlets at no cost, you have to have something newsworthy to announce or promote. (There’s always a catch, huh?)

Look within your company, from employees to customers, for personal interest stories that have been affected by your business or product.

* Is your company actively involved in a local charity or cause?

* Is there a time-sensitive story that you can use as an angle? (Reimbursing gas to any employee willing to drive around with a company billboard sticker on the car was one recent story that had a small company in national headlines because of the time-sensitive issue of gas prices.)

If you can’t find a newsworthy story to submit to local online news outlets, then opt for a straight promotional press release to pay news sites.

                      Category: Local Online Advertising                      

No comments yet.