Local on a Grand Scale

Writing by Brick Marketing on Thursday, 24 of July , 2008 at 12:36 pm

Whenever you are undertaking a local search engine optimization campaign you should know which engines are the most popular for your customers. Too many local businesses focus on local only search engines while the reality is that they need to focus on the main search engines, too.

Primarily, there are four general categories of sites that online users go to for local information/searches:

Main Search Engines: Google, Yahoo!, and MSN.
Main Local Search Engines: Google Maps, Yahoo! Local, MSN’s Live Local.
Main online Yellow Pages, such as Superpages.com, YellowPages.com, Switchboard.com.

Don’t assume that someone doing a search for you local business will automatically search for you on local engines. The fact is that after many years of online computer searches, most people have a favorite engine and go there first, out of habit. That is the reason why it is imperative that you make sure you local business is listed and ranked in the top search engines, not just the local ones.

Where people go from their initial search should be important to you. Do they pass directly to your site? (If it is listed.) Do they pass from there to a local-centric engine such as Google Maps?

You want to make sure that your local business has the full business address clearly displayed on your site’s homepage for the big search engines to pick up. If you are an owner or a franchise owner of a national business, be sure that you have a page for each of your local outlet sites, with the full address and telephone number listed on it.

To have a professional send your business information to Google Maps, Yahoo! Local and MSN Live Local, please visit the Brick Marketing Local website at:  www.BrickMarketingLocal.com

                      Category: Local Search Engine Optimization                      

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