AdMob: Pushing to the Top of Local Mobile Marketing

Writing by Brick Marketing on Friday, 25 of July , 2008 at 4:28 pm

Mobile Marketing Watch had an interesting post on an AdMob campaign to get the best and brightest developers to fight for a 1 million dollar advertisig prize.

It looks as though AdMob wants to become the leader in advertising on the iPhone. To prove it, they’re offering $1 million in free advertising to developers that can create integrated advertising within iPhone native applications and functions such as iTunes, the App Store, audio access, video, phone calls, maps and browser access.

AdMob is reporting over 249 million ads in the past year, worldwide, and is positioning itself as a leader in mobile marketing with iPhones. The latest metrics released indicate an over 30% increase in ads placed in the last month alone.

The interactive advertising abilities and pinpoint local information make the iPhone a sweet spot for local mobile marketing. NowLocal is an application that detects the users location and then distributes news and ads, even down to the hyper-local, directly to the user. It’s no wonder that NowLocal is the fifth most popular application downloaded on iTunes.

With the already impressive local mobile marketing advantages of the iPhone, AdMob is now positioning itself within the iPhone family to be the go-to company for their advertising. They servie more than 2.5 billion mobile banner and text ads per month and offer both advertisers and publishers the ability to leverage targeted advertising for mobile over more thant 160 countries.

                      Category: Local Mobile Marketing                      

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