Local Product; Global Trendiness

Writing by Brick Marketing on Saturday, 26 of July , 2008 at 3:11 pm

Online marketing is easily available on a global capacity, even when the business itself has a local focus. In fact, many local businesses are marketing their product on both the local scale and global scale.

Why? Because the new global market has made every product available, people are finding that international markets are craving products that are local, but to another area. It is ‘trendy’ to have a product in your hands that isn’t available in your local area, but only through online ordering. It can give you the local feel even when you are half way across the world.

Think about it… you can get a bottle of water from just about anywhere, but a “special” bottle of water, from the badlands out west is cool, even if it costs a bit more. The same holds true for a lot of small business local products. Local is better, even if its global.

On my last trip oversees to China, I brought some locally made personal care products to some friends. The products were ‘Burt’s Bees’ items that are produced locally, with very retro packaging and styling as well as natural ingredients. My friends in China went nuts for these small gifts and I’ve ended up adding this local product to their global purchasing habits.

There shouldn’t be any boundaries for local online advertising. Of course you need to focus and advertise locally, but you might be missing out on a lot of sales if you don’t think globally. At the very least, try to accommodate a global market if you are lucky enough to find your product or service on the preferred list of an international market.

                      Category: Local Online Advertising                      

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