Online Ad Budgets: Going Up!

Writing by Brick Marketing on Sunday, 27 of July , 2008 at 8:53 pm

While the benefits of online advertising are obvious, it has been a long road to introduce more traditional clients to the internet advertising world. Once there, however, clients were able to recognize the value of using rich media, video, pay-per-click and search engine optimization to increase their business.

Advertisers are cutting back on their advertising budgets for just about every sector except online, because online advertising simply works.

Here are some of the reasons that customers are still moving ahead with their online advertising budgets while more traditional advertising budgets are on the decline:

Social Media: The popularity of social networking websites to increase brand awareness and ‘buzz’ has enabled many companies to break out from the pack and network their way to the top.

CGM: Consumer Generated Media allowed more companies to break out of a stale, over produced video rut and get into the thick of what products are being used and who is using them.

Pay-Per-Click: The PPC market did not slow so much as mature. The ability to the quickly measure the Cost Per Click, Conversion Rates, Click Throughs, ROI and Income are a major draw to advertising clients. Real, measureable outcomes and metrics allow businesses to know exactly what is working vs. what isn’t. A traditional advertising campaign isn’t able to provide that kind of feedback unless a customer answers a client survey, and even then the results are often skewed.

Local Classified Ads: With the availability of a fast, easily searchable classified database, local newspapers have found a lucrative new market that attracts businesses and customers, all while not printing a word.

                      Category: Local Online Advertising