Social Media and Brand Loyalty: Lessons from the Sandbox

Writing by Brick Marketing on Thursday, 31 of July , 2008 at 1:56 pm

Local businesses that want to succeed and compete in the modern marketing arena have been forced, sometimes kicking and screaming, to accept online advertising as a necessity. Those companies that were the front runners in this field certainly gained the biggest audiences in a highly key market… namely young adults.

The scenario now isn’t too different. The advertising methods might have altered a bit, but the fact remains that the longer a company takes to build brand awareness in a modern market, the faster they will be overtaken by the competition.

Social media has passed beyond “a growing trend” among companies seeking brand awareness. The smart companies understand that social media isn’t a ‘horizon’ tool, but a marketing necessity.

Facebook, Youtube, Myspace and others contribute to an advertising landscape populated by every age group, but especially young adults. For the tweens growing up, brand awareness is the key to a lifetime of brand loyalty. Who among us isn’t partial to the brand names of our childhood vs. the new thing that is coming out? Building that brand loyalty takes time, and it starts in the young. Do you really think that the last three Star Wars movies would have been a hit if an entire generation who grew up on it didn’t take thier kids to see it?

The way to build brand awareness in the tween and teenage age group is by aggressively targeting the social media marketing arena.

In order to compete in the business product world companies must ensure that they look beyond the playground of Social Media and see it for what it is, the base of a new generation of customers.

                      Category: Social Media                      

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