Mobile Marketing: MMA Case Studies

Writing by Brick Marketing on Sunday, 10 of August , 2008 at 7:56 pm

The Mobile Marketing Association has announced that it is looking for public feedback regarding its global mobile marketing guidelines. According to the MMA, the guidelines will be available until September 5th for public review and comment.

The MMA states on it’s site that they are opening up the comments for their guidelines to the public because they are attempting to build public acceptance and awareness and build industry standardization practices.

Okaaaaay, but what is the MMA? According to their business site they are:

The Mobile Marketing Association (MMA) is the premier global non-profit association that strives to stimulate the growth of mobile marketing and its associated technologies. The MMA is a global organization with over 650 members representing over forty countries. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.

An association that essentially includes the entire spectrum of the mobile market as members has access to a lot of data. Not only the companies that make the phones, but the carriers, the companies that sell it, the engineers that create new software for it and the advertisers that want to use it all. That is an impressive amount of access to information to that will drive the mobile industry. Coalation of data is something that smart advertising execs like to see.

To that end, the MMA website has some interesting case studies on Branding, SMS campaigns and specific companies who targeted specific audiences in the mobile market. I enjoy reading about new marketing ideas but what I really love is seeing the results of the campaigns to find out what worked and what didn’t. It’s all there in the case studies.

If you are involved in the Mobile Market, look into the MMA website and see what kind of information you take back with you.

                      Category: Local Mobile Marketing                      

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