Looking Back at 2008 Predictions

Writing by Brick Marketing on Tuesday, 12 of August , 2008 at 2:11 pm

Maybe it’s the nostalgia factor, but come the end of summer I always want to go back to school. Of course that doesn’t mean I go out and buy some #2 pencils and a shiny Trapper-Keeper, those days are long gone. What it does mean is that I take a moment to step back and see what last year taught me and then get geared up for all of the cool stuff I’m going to learn in the coming year.

As a part of the review-what-you-learned-last-year process, I came across an article by Andrew Shotland that I had bookmarked predicting the trends in Local Online Advertising for 2008.

One piece of the article on Factory-Output SEO services predicted:

Scalable SEO Will Become A Product There are numerous start-ups working on automated SEO solutions and on “scalable” SEO services that can be sold in cookie-cutter fashion to small businesses. While SEO will remain for the most part a highly customized, manual process performed by experienced professionals I do believe we will start to see more low-cost entry-level services that will provide a tangible benefit to those who can’t afford the kitchen sink job. This will lead to even more work for skilled SEOs who will acquire more-educated customers who have had a taste of SEO and are ready for the big time.

I have to agree that this is becoming a bigger option for local businesses that have a very small budget, but still want to make an impact on the search engines. SEO businesses that market scaled services to small local companies have become a larger market segment. Providing submissions and monitored services to YahooLocal, Superpages and Yellowpages is a great option for Local businesses that don’t have the budget for a turn-key SEO package but who need to get their business’ name out there for the world to find.

Andrew had some other great predictions that are interesting to look at now that 2008 is winding down.

Now go sharpen your #2 pencils and buy a new ruler.

                      Category: Local Online Advertising                      

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