Twenty-First Century Radio; Podcasts are More Than Just Something to Listen to

Writing by Brick Marketing on Wednesday, 13 of August , 2008 at 9:05 pm

Shopping and Radio. I remember the days when buying something simply meant running down to the local department store, walking up and down colorful aisles full of merchandise, finding what you want, paying for it with real money, and going home. To make the drive to and from the store more interesting, one listened to the radio, but otherwise neither the twain met (elevator music notwithstanding)!

Then came the internet. Okay, so it made shopping for certain items a little easier on your car or your feet. Slow internet connections made listening to the radio a necessity. What else was there to do while the modem hissed and growled and the web page you finally found came up one pixel at a time? Still, radio…internet. Neither the twain met, although the gap between the two was closing.

Now, the radio and the internet have not only met, they are making love! And the resulting offspring are Podcasts. Everyone with an online business in the Twenty-First Century should not only be familiar with these babies, but should probably adopt one. Or at the very least, pay attention to them, play with them, even nurture them.

One such way to “Maximize Your Exposure” on the Internet is through a site I came across recently, and am totally hooked on, called Blog Talk Radio. You can learn business strategies by listening to the many podcasts already taped onto the site, or you can add your own podcasts, exposing yourself…errr…your business to everyone who visits and listens to your baby. You can Play, Download or Share any of the Podcasts on the site. And so can everyone else.

Putting blogs in verbal form is not only entertaining for your customers, but also informative and, for those who might be Keyboard Challenged, it is simpler to speak the information than to type it. You can tell customers about your business and why they need you, about products you offer, local sites to see, or just about anything else you think your target audience will want to listen to. It’s better than radio! It’s personal and it’s focused. It will give your customers something to talk to their friends about.

So, take a breath, clear your nasal cavities and your throat, and talk your business into high ranking spots.

                      Category: Local Online Advertising                      

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