Writing by Brick Marketing on Friday, 15 of August , 2008 at 9:43 pm
That is the question. Most people know the term Pay Per Click by now. Particularly those in national and global markets and large industries. But local Pay Per Click? Why not? I think the main reason a lot of local businesses don’t think to turn to Pay Per Click is because they fear it’s a waste of their money. Why pay for every click of a customers’ mouse when you can spend your hard earned dollars on business cards, local advertising and the good ol’ Yellow Pages?I will tell you why…because there is more to Pay Per Click than meets the eye. There are several types of Pay Per Click campaigns, and one or more might be right for your business besides the normal “build a campaign and pay every time anyone with a computer clicks on it.” As a matter of fact, there are six different kinds of Pay Per Clicks you can choose from: keyword based, product engines, service engines, pay per call, pay per delivery, and pay per action.How do you know which is right for your business? Over the next six posts we are going to discuss each PPC and see which one is right for your business, because like customers, every business is an individual and should advertise in the way that is most condusive to their particular agenda.The first, and most common, is the “keyword based” Pay Per Click. This is the most common and the one most people think of when they hear the term PPC (or Pay Per Click). In this medium, you as the business will bid on certain search terms. The more popular the term (or keyword) the higher the bid tends to be. Keywords consist of words or of phrases. If this is the brand of PPC you choose, be sure to choose keywords that suit only your business or the page in which you are advertising. When someone types in a certain keyword or phrase, and it matches one of yours and those of your competitor’s, searches come up based upon the bid price you are paying.
The problem with this is obvious.
Budget.
For some local businesses, this method can be unnecessary and costly. It’s up to each individual to determine their company’s eligibility and whether bidding on keywords and phrases is right for them.
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