To Pay Per Click or Not to Pay Per Click PT II

Writing by Brick Marketing on Saturday, 16 of August , 2008 at 9:11 pm

To Click or Not to Click Pt II

In part 2 of our look at local pay per click (or PPC as it is known in the biz) and how it is or is not right for your business, I’d like to take a look at what is called Product Engines, or better known as Product Comparison Engines or Price Comparison Engines.

The first question you have to ask yourself is, what kind of business are you running? If the business you are advertising is service only, this type of PPC model might not be for you. Product Comparison Engines use what is called Product Feeds, which is basically a summed up variety of listings that a business has to offer. Service only sites rarely have products they sell or offer and so rarely have a product feed to work with. In the event you have a service only site, site oriented PPC would probably be your best bet; site oriented PPCs show your ad only on certain target sites, usually those with similar content as yours. Later in this series I will be discussing more ideas that might suit your service only business.

If you have an e-commerce store or another business which offers content on your site, you might want to consider PCE (Product Comparison Engines) as part of your online marketing campaign.

The most common PCE sites include Shopping.com, which uses a PPC model and has a defined rate card, Google Product Search, NexTag, PriceGrabber, and Shopzilla.

Many of these sites you might have heard of or even come up with as you searched for products yourself. If your site offers items to the public, it migt behoove you to try one or more of these sites out, so you can get your name, your brand and your site noticed.

                      Category: Local Pay Per Click                      

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