To Pay Per Click or Not to Pay Per Click PT III

Writing by Brick Marketing on Sunday, 17 of August , 2008 at 10:36 pm

Everyone knows what a search engine is. It’s a term we have been hearing since the computer age began, or at least since computers became a part of modern language. You type in a word and the most relevant terms come up.

In this series, I want to discuss how pay-per-click can help your business. But pay-per-click is not all “pay every time someone clicks,” and in this blog I would like to discuss the possibility of what is termed Service Engines as a possible way to advertise your business locally.

A Service Engine allows advertisers to provide feeds of their service databases. When someone searches for that service, the most relevant links to available services comes up. Like regular PPC (see previous posts for more on PPC), the advertiser pays whenever a potential client clicks on the relevant link. The difference is that Service Engines are mostly for services, rather than working only with keywords. Some pay per click product engines have expanded into the service space, while other service engines operate in specific vertical markets (a group of similar businesses and customers that engage in trade based on specific needs).

The following are notable PPC service engines:

• NexTag
• SideStep
• TripAdvisor

So, decide what is right for your business and choose one or more to advertise. Remember, the more you get your business out there, the better your customer base will be.

                      Category: Local Pay Per Click                      

No comments yet.