To Pay Per Click or Not to PayPer Click PT IV

Writing by Brick Marketing on Monday, 18 of August , 2008 at 10:28 pm

I know, you think of telephone calls and paying for calls with annoying telemarketing sales pitches. “I don’t want my business’ reputation to be associated with telemarketers,” you say. But, fear not. Pay-Per-Call is not a telemarketing technique.

Pay-Per-Call is similar to PayPer Click (which, by the way is the most popular form of online advertising in the market today). It is different, however, in that advertisers use web forms to generate phone calls. As in a pay-per-click platform, merchants set up their campaigns by choosing relevant keyterms (rather than keywords), they choose their desired categories and then decide on their specific geographical location, or desired location. For local businesses, this is ideal. But it can also work nationally or even internationally.

From there, they create their ad, containing their company name, address, a short description and a trackable toll-free number which redirects to the advertiser’s actual phone number.

And Pay-Per-Call is a growing advertising medium. Ninety-eight percent of all U.S. businesses don’t buy PPC yet—but they all have phones,” said Dan Ballister, Vice President of Sales for FindWhat.

According to the Kelsey Group, the pay per call market is expected to reach US$3.7 billion by 2010. Perhaps this is the perfect marketing tool for your business.

                      Category: Local Pay Per Click                      

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