To Pay Per Click or Not to PayPer Click PT V

Writing by Brick Marketing on Tuesday, 19 of August , 2008 at 10:08 pm

In today’s post we continue our series on pay-per-click for local advertising. In part 5 of the series, I would like to talk to you about another variation of pay-per-click; Pay-Per-Delivery, which is a variation on e-mail marketing.

E-mail marketing is a form of marketing using e-mail to send advertisements, specials, coupons and other information about your business or fund raiser to customers or potantial customers via e-mail rather than “snail mail.”

E-mail marketing in itself has many useful applications. For example; Send e-mails out to enhance already established relationships with current customers or potantial customers, using your target market and audience as your goal, and in establishing a relationship with new clients and customer loyalty through repeat business.

E-mail marketing can also be used to convince current clients to spread the name of your business (”word of mouth”) to others by offering a discount or other incentive if they “bring a client in.”

Adding advertisements to e-mails sent by other companies to their customers can also help spread the word.

Pay-Per-Delivery is a technique used by certain companies to expedite the e-mail marketing target. The company helps businesses set up and manage e-mail campaigns, send targeted e-mails and the company only pays for the successful e-mails that are sent out, instead of having to do everything “hands on” and possibly wasting a lot of corporate dollars in the process, as e-mails sent to defunk addresses and off-target audiences are useless and take a lot of time. Company time and dollars!

Pay-per-Delivery is out there, but not yet a common medium for local advertising. Like other advertising, it’s up to the company to determine if it’s easier to do it yourself or have someone do it for you.

                      Category: Local Pay Per Click