Did the Internet Help Obama Win?
Writing by Brick Marketing on Monday, November 10, 2008
I knew there has been a lot of chatter about this topic since Obama’s win for presidency but lets talk about how great of an online marketing campaign Obama had and how much influence he had on voters of all ages. We have seen the numbers and stats and Obama clearly stomped on McCain’s internet strategy.
I know I had done a search on where I could find a place to vote in my zip code. When I did this I saw one of Obama’s PPC ads the opened up into a very well designed and inviting landing page which allowed me to search for a voting location in my area, brilliant. Where was McCain’s PPC ad? I think it is little things like this that gave Obama the lead. The Obama “Change” logos gave Obama a brand. This brand quickly tore through homes and families across the nation offering something that many have been looking for a long time. This is a clear example of how powerful the internet really is. Of course we don’t have the type of budget like Obama had during the campaign which allowed for him to spread his name online like wildfire but as a business owner on a budget it is never to late to start. Obama approach to local marketing is one that many should take as a learning lesson. I’m sure Obama’s marketing campaign will be studies and analyzed for sometime after the election. The above image shows all the major social profiles that the Obama campaign was active on.
The lesson here should be that no matter what size your company or how limited your budget is there are many different marketing efforts that can be achieved. Local online marketing is very important to the success of any organization. All it takes is a little knowledge and what is available to you.
Category: Local Online Advertising
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