Has your Local Business Launched a blog Yet?
Writing by Brick Marketing on Thursday, June 11, 2009 Leave a comment
Are you a local business that is looking for a way to be found online? or possibly you have a lot to say about your industry? If you haven’t launched a company blog yet you should really do so. A blog can give your business or company a local voice to be heard. There is no set way that you must use a blog it can be entirely customized to your style of business.
many businesses use blogs in a variety of different ways. If you target local business you can write about anything and everything local to drive traffic and gain visibilty. if you are a local business put yourself in the shoes of your audience. Lets say you are a boutique selling womens shoes and you have a blog on your stores website. try to think about what it is that those women would like to read about. Don’t get scared to even write about competitors. If you are confident about your business you won’t have a problem. Let’s say you write about an event going on at a nearby competitors store. You have a good chance of pulling away a customer that typically shops at your competitor. Maybe they haven’t heard about your shop before and while they where searching for your competitor they found your business and plan on visiting it. Not syaing you should be promoting your competition non-stop but a little here and there can pull in some of that business and it also sends an important message, a message that says you are confident about your business that you are not scared to mention your competitor.
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