Are you looking for proven ways to dominate local search results? Increasing the search engine results for your business is the primary key to increase total revenue. Without quality organic traffic and potential customers, your business will not be able to survive in the long term.
If you are looking for effective ways to improve your local SEO, this article is for you …
What Is Local SEO?
Table of Contents
- 1 What Is Local SEO?
- 2 How Can Local SEO Help You?
- 3 How To Improve Your Local SEO Rankings To Increase Traffic And Sales?
- 4 Additional Tip: Start Receiving Incoming Links
- 5 Final Thoughts on Local SEO Techniques
Search engine optimization, which is performed according to location data is called local SEO. Basically, local SEO allows search engine crawlers to provide the most relevant results for users, which is based on location data.
Why you will search for pizza shop in New York, if you live in Newark?
You may also like to read: Local SEO: The guide for those who do business in the city
How Can Local SEO Help You?
Competition is really less in local SEO, as you only compete with fewer services, products or other businesses. Therefore, if you have the best product, you can easily get more customers from search engines if your site is fully optimized for local SEO.
For example, “Best Newark Decorators” can bring you a lot of search visibility if your site is properly optimized to work with relevant keywords that are geared towards local SEO perspectives, like “Managing Newark Events”, “Newark’s Top Decorators”, “Decorating Events in Newark” etc.
How To Improve Your Local SEO Rankings To Increase Traffic And Sales?
We are here to talk about how to improve your local SEO to dominate your local search results for your business. Now let’s go into details without noise and dust …
1) Make A List Of Your Target Keywords
This is not an easy task. Before the dominant local search results, you must first determine your target audience. Finding your target audience is the only way to come up with keywords that actually have the potential for your business to rank higher in search results.
Using keywords based on the local KEY begins to dominate local results and be found by your local customers.
Ask yourself these questions before you perform keyword research …
- What keywords are your target customers who are looking for?
- Are they willing to buy if they have enough solutions?
- Do they just do research for your keywords?
- Is your target audience willing to pay a high amount?
You may also like to read: How Long It Takes To Reach The First Page Of Google
2) Create A Business Page
Once you have created your site for local SEO, you need to first create a business page for your site. Include every information that describes your business. Include information like …
- Your phone number(s)
- Services you offer
- Your office address
The key tip here is to optimize the business page for search engines. Therefore, use different keywords that identify and attract potential customers. Thus, you not only create a user-friendly business page that enhances brand recognition, but you also attract organic visitors.
3. Get Your Local Business Published On Local Review Sites
Do you want to increase visibility for local business? Then get listed your site on local review sites. Reviews not only help you increase awareness about the services or products that you offer, but they give you a more local visibility that will help you gain more confidence from users.
Here are some of the best local review sites that you can try …
- Google places
- Judy’s book
- List of Angie
- Yellow Pages
Convince your visitors and users to leave progressive reviews of their services and products on these review sites. Accustom existing subscribers and readers to leave positive feedback about your products. This certainly helps your local SEO results to get more visibility.
You may also like to read: Local SEO: 5 SEO Optimization Tips For Local Business
4. Website Redesign For Local SEO
One of the key local SEO strategies is creating a responsive website …
Make sure your site is user friendly: Your readers should be easily able to navigate through business pages, contact pages, product pages, etc. Make sure to use social media sites to easily find and use the search box to view your categories and products.
Make sure your site is search engine friendly: If your site is not optimized for search engines, it is almost impossible for you to rank higher for your product keywords. So make sure that your home page, internal pages are correctly optimized with the relevant keywords. In addition, focus on optimizing your site’s download time to get the best SEO results local.
Make sure your site is mobile friendly: More and more users are now using tablets, smartphones, etc. to browse and buy things on the Internet. If your site is not optimized for mobile friendly, you lose a lot of money on the table. So make sure to ask your designer to create a mobile-friendly design for your site.
5. Creating A Video Explaining Your Services
YouTube is the second largest search engine. If you create videos explaining about the products and services that you offer, there have chances that you will get useful results in the search results for the different keywords you are targeting.
Just get a tripod, start shooting your own videos and explain about your business to improve your local SEO rankings. Make sure to use your main keywords in the meta-video description, title and tags to get a higher ranking for your keywords. Also start building links for your videos to get more visibility.
You may also like to read: Local SEO: 7 Tips To Improve Your Local Positioning
Additional Tip: Start Receiving Incoming Links
One of the best local SEO tips you cannot ignore is building links for your business-oriented sites. Without incoming links, your site will not be able to survive to get more organic traffic.
Get links from
- Your competitors
- Your local business groups
- Local business directories
- Your local newspaper sites
- Your colleagues who have sites
- Your partners, suppliers, etc.
In addition, using press releases to build trust around your business, as it will also help you increase your awareness of branding and the overall strategy of local SEO.
You may also like to read: Guide To Google Search Console: Let’s Discover Benefits And Features
Final Thoughts on Local SEO Techniques
If you really want to dominate the local search results, focus on identifying your key audience first. Then build brand awareness and start using potential keywords to dominate your local business search ranking. While there are many local SEO strategies, you need to find out which keywords give you more weight, and then start using them on your business sites.
Do you have more local SEO tips to share? Please leave your thoughts in the comments below.