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A.H. has 66 articles published.

3 Essential Features of a Secure Online Shopping Cart

Web Design by

When it comes to growing your business, there are few more effective ways than offering online purchasing potential to your customers. This allows 24/7 access to the products and services that you specialize in, and it opens up your potential customer base on a global scale. At the same time, not all secure online shopping carts are the same. You need to have a system in place that is secure and easy to use, or it could actually harm your business in the long run. With that in mind, consider the following three essential features that you need in a…

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Facebook algorithm

Facebook algorithm and visibility of pages … are pains!

Social Media Advertising by

A bitter bite the one served by Zuckerberg to the companies, an update of the Facebook algorithm that has the air of being a half-catastrophe on a social level. Surely you too have noticed that the more the posts of your fan page are commented and appreciated, the greater the organic coverage, but from today it is not enough to have as under the post, it is necessary that your fans interact writing comments.

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Emotional Intelligence In Marketing

How To Apply Emotional Intelligence In Marketing Strategy

Local Marketing by

You have heard about emotional intelligence in marketing and try to apply its principles when directing your teams. You try to manage your emotions to strengthen the bonds with your coworkers and in this way create a positive climate. However, you have not stopped to think that you can also apply these techniques in the relationship with your clients, and even when launching marketing campaigns to get new contacts. Why emotional intelligence in marketing is important? The current trend in the world of marketing is to seek the response of the consumer to generate “engagement”, or what is the same,…

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Local Marketing

9 Local Marketing Tips For Business

Local Marketing by

Are you looking to improve the local marketing results of your business? Although the Internet is full of marketing tips, many of them are not aimed at regional websites. Regional marketing is completely different in many ways. In this article, I will present some simple (and in some cases not so simple) tips to improve the local marketing of any type of business. Keep reading to learn how you can get more out of your local marketing.

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Types of advertising

What kind of advertising to choose? Types of advertising today

Advertising Industry by

Every successful entrepreneur knows how important competent advertising in the modern business, promotion of the brand, products, services. Even if you produce the best quality product on the market, there is no guarantee that it will be in demand unless there are different types of advertising. At the same time, a competitor that offers a less-quality product, but which untwists it, will receive much more profit due to impressive sales volumes. It is important that potential buyers are aware of the existence of the product, its advantages. Otherwise, they will choose the one they listened to. But what kind of…

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Advertising On Facebook

5 Factors Of Effective Advertising On Facebook

Social Media Advertising by

In this article, we’ll look at 5 factors of effective advertising on Facebook. You know that millions of people use Facebook daily! That’s why the conversion rate of CTR increased from 0.5% to 0.9%. Advertising on Facebook has become more effective, but not for everyone: many target the audience by interests, demographic data, geography, create beautiful advertising models and write texts, but clients do not. What are they doing wrong and what should be done to make the advertisement work. Factor 1: Strong offer The principle works in any advertising: if you have a strong proposal, your advertising on Facebook campaign will…

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Contextual Advertising

Contextual Advertising: The Way To Get To The First Page Of Search

Local Advertising by

How to quickly bring the site to the first position in the search engines? This question is puzzled by the majority of managers of commercial sites, where the profit directly depends on the number of visitors. Of course, you can attract specialists to optimize sites, but the first results of their work at best will appear in a few weeks, and most likely – months. In the meantime, the site takes 50, 60, 70 and other places – it’s appropriate to remember about contextual advertising. Contextual advertising is a paid placement of advertising text messages that appear depending on the…

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Direct Mail

Direct Mail, Advertising in Mailboxes

Local Advertising by

Effective coverage of the general public or a particular group of people through advertisements in the press or in Internet advertising is not always achievable or expedient. Site audit allows you to conduct analytical activities in all areas. Perhaps you need to set out a very long story, perhaps you know from experience that people respond better to coupons that qualify for a discount, and not on coupons included in ads that you still need to remember to cut. Or maybe you just want to emphasize that your appeal is purely personal. Direct Mail Advertising For these and many other…

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Ecommerce Success In 2017: Strategies, Suggestions, And Solutions

Advertising Industry by

These days, many entrepreneurs and corporate leaders are thinking about what they can do to facilitate success in the ecommerce sector. If making your brand more successful online is important to you, know that operating strategically can increase your likelihood of attaining the results you want. With that idea in mind, consider implementing some or all of the following ecommerce strategies as you begin your internet marketing journey: 1. Conduct Thorough Target Market Research. If you’re serious about ecommerce success in 2017, you need to get serious about doing your target market research. This research is an inalienable component of…

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Google AdWords

How to Improve Your Ads on Google AdWords without Spending More!

Local Advertising by

Obviously, there is no confusion that about bigger advertising campaign in Google AdWords is almost always better. So the question becomes: How can we make a bigger ads campaign and keep the same costs (or maybe even lower)? This is where extensions come into play! In this article, I’ll show you why they are important, and how to start incorporating them into your Google AdWords strategy. What is an extension to Google AdWords? An extension to Google AdWords is a piece of additional content that expands your ad with more information. There are many different types of extensions and each…

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