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A.H. Sagar

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A.H. has 62 articles published.

Functions of Advertising

The Functions of Advertising

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There are four universal functions of advertising that performs any advertising campaign … 1) The economic functions. 2) The social functions. 3) The marketing functions. 4) Communication functions. Here we are going to describe you about the four advertising functions … but before that we are going to recommend you to read our previous article “The Definition of Advertising Exposure“. If you have already read about the definition then let’s know about the functions of advertising. 1) Economic Functions Of Advertising Advertising at its core is primarily economic phenomenon, which has a significant impact on the market players and economic…

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Definition Of Advertising

The Definition of Advertising Exposure

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Definition Of Advertising: The word “advertising” is derived from the Latin word Reclamare, which means, “to approve, shout, shout, cry”, reflecting the existence of the primary advertising communication – oral verbal advertising. This lexeme has survived in a number of Western European languages and through French influence has taken root. The concept Werbung, used in the German language, focuses on the impact of advertising function, as shown by a related root of the word – a well-known verb “to recruit”. In English, the beginning of the XIX century was widely used verb “Advertise”, which in XV-XVI centuries, as indicated by…

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