There is a lot of talk about Social Networking for Business going on, so we thought it would be only fitting to write our next book review about it.

The introduction states that:

This book is written for anyone who wants to tap the power of social networking for professional reasons. Marketers, publicists, small business owners, independent professionals, job seekers, fundraisers, and activists all can find ways to profit from strategic social networking. It’s a viable business tool that opens up new ways to connect with others who can help you achieve your business goals. The goal of this book is to provide you with a solid foundation on the basics of social networking, give you some insight into future trends, and encourage you to think strategically about the best ways you can leverage the power of social networking to enhance your business, your cause, and your life.

The Truth about Profitting from Social Networking by Patrice-Anne Rutledge discusses the obvious target sites with gusto. In a chapter entitled “The Truth about the Most Popular Social Networking Sites” she goes into the myths and facts about the usability of MySpace, LinkedIn, Facebook, Youtube.

The really interesting parts of this book are the ones that discuss the proper use of social networking as a tool. There are wrong ways to use a social networking platform get yourself ignored or, worse yet, banned. The author discusses these and gives advice and examples in etiquette and usage to those people who are either unfamiliar with social networking, or whom have tried it and failed miserably.

At around $12-$15, depending on which market you purchase this from, the book is economical. If you’re new to the social networking market and don’t have any idea how you’ll break into it, this book will be a helpful overview and help you avoid some social networking faux pas.

It will give you insight on what small business owners must do in local advertising and what mistakes are easily made. It blends advertising, copywriting tips, branding and much more and caters to small and medium sized business owners.

Corbett provides a great resource for non-professionals and semi-professionals alike. He does an exceptional job at defining all 33 rules and explaining them thoroughly. Anyone within business or aspiring to be in business will be able to easily comprehend these concepts and apply them effectively. There is no jargon to fill up pages and the author does not talk down to readers. Pick up this quick read and be sure to learn a thing or two about local advertising!

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown is an award winning book that was written for those who want to promote their business and website without having the budget that most have when doing so. This new book shows one how to promote and build their website while making money and using as little of their own as possible. It includes various low-cost and free methods of promoting and serves as a step by step guide for increasing overall web traffic and sales. You will learn how to research and use keywords, build web communities, brand your company, advertise on Google, use auto-responders and much more. It includes multiple real-world examples and ways that strategies have worked and can work for your company and what strategies simply do not have the desired success rate.

This book has been a finalist of the National Indie Excellence 2007 Book Awards, Bronze Winner in the 2007 Independent Publisher Book Awards and has been highly acclaimed by other experts in the industry. It is highly recommended for those who are just starting out a business on the web or as a refresher course for those already on. Other topics include search engine optimization, meta tags and their importance, banner ads, and even diving into pay per click networks such as Google AdWords.

Overall this book is a great first step in learning everything you need to know about getting a jump start with the online efforts in advertising!

Bruce C. Brown has authored several other award-winning books within internet marketing and is an active duty Coast Guard Lieutenant Commander which he has served in for nearly 24 years.

The comprehensive book is a valuable resource for brand managers, marketers, and businesses alike. It gives you information on how to design and write effective ads, how to budget your online advertising, how to measure the effectiveness of your online campaigns and more.
The Advertising Research Foundation’s experts have compiled research from over 1,200 documents on internet advertising and have put the most up to date and pertinent info within these pages which solidifies facts for those looking to be successful in this advertising medium.

The authors are Joe Plummer, Taddy Hall, Robert Barocci and Stephen Rappaport. Plummer is the Chief Research Officer at the Advertising Research Foundation, Hall is the Chief Strategy Officer at the Foundation, Barocci is the President and CEO and Rappaport is a consultant on electronic communication and advertising strategy. The authors together are an undeniable source of quality internet advertising information and truly set a benchmark for this type of book.