Category: Local Advertising

12 Tips To Local Advertising With Social Media

In Local AdvertisingMay 21, 201712 ViewsLeave a comment

A.H.

Local advertising with social media means promoting a local business with social tools like Facebook, Twitter, Blogs, YouTube, Instagram. In addition, you will also need photographs, videos and local SEO optimization to always following a precise social media marketing strategy.

This article is a first approach to the world of social media and internet marketing aimed at anyone who manages a local business but cannot expand their business with traditional media (print or flyers), or not yet obtained good results by investing in social media.

What you need to local advertising with social media?

A website made respecting the local SEO
A section “Blog” or Web pages to insert useful content for its customers
A Facebook page
A profile Instagram
A Twitter Profile
A list of useful contacts who report their events
Establish a budget for Facebook Ads and Google AdWords

Why invest in a website and social media?

A website is like your business card, and if its not optimize with local SEO, your potential customers will never find you. If you do not have a site council to evaluate WordPress, a simple to use platform full of very useful for the internet marketing functions.

Having a blog or to submit content with ease is crucial to create local advertising campaigns to promote certain initiatives such as private parties. Many local businesses still use a “Facebook Profile” to advertise, knowing that they can effectively promote their business on Facebook only using a “Fan Page”. Twitter is a social network underestimated by many people, even though they can reach users who can give a lot of visibility to events or news. The best local advertising is certainly at the time that offered by Google, but for search only; using Facebook Ads can be even more beneficial.

You may also like to read: Local SEO: The guide for those who do business in the city

After this introduction, it is finally time to read our 12 tips to local advertising with social media …

1) Create a website with a blog section

The site must have at least the following pages: Events, Photo, Video, Contacts. It is very useful to include other sections like “artists” present where DJ’s and musicians who perform in the room, and “private parties” which illustrate the packages available to reserve to customers who want to celebrate birthdays, graduations and anniversaries.

2) Local SEO: Search the best keywords for your business

Using the tool for search of keywords Google AdWords, you’ll find the best keywords for your business, for example: “Disco Miami”, “Live music Toronto,” “Private parties New York” and so on. Of course local SEO is a topic much wider and you should therefore read the Google Help, or contact a digital marketing consultant. Once you find the most useful keywords for your business, you can write the contents of your site.

You may also like to read: Local SEO: 5 SEO Optimization Tips For Local Business

3) Create a Facebook page

Many people do not even know the difference between a “personal profile” and “one page”, but only the Fan Page can be considered a professional tool for internet marketing campaign. If you want to create a personal profile related to the room must be something like “Stefano Local Name”. People do not like talking to “abstract entities”, they prefer real people. The page Facebook needs to be update regularly by posting the events of local, involving customers and friends and sharing useful content for their community.

4) Facebook Ads

Local advertising services provided by Facebook are very useful for a local business. With Facebook Ads can promote a post, page or an event with a high level of “target marketing”, choosing age, interests and location of your potential customers. Having so many “like” is not the most important thing; it is so much more to have a community of users who have a real interest in your services.

You may also like to read: The use of display advertising in the local marketing

5) Take advantage of “Micro-Communities”

Very often local clubs organize theme nights such as a party-based theme or a concert-tribute to a particular artist. To promote this type of events social media is a great tool because it is very easy to identify their target within groups, Facebook pages, blogs or forums dedicated, also when an event has a very specific topic, Facebook campaigns are more effective because it can place inside the “interests” very useful tag to increase the effectiveness of the promotion of a post. If for example you have to promote a concert-tribute band dedicated to “specific artist”, it will be very useful to include in the “interests”, within a sponsored post with Facebook Ads.

6) Google AdWords

As I said earlier, local advertising offered by Google is the best in the world both in terms of cost and in terms of yield. Google AdWords is very useful to promote a restaurant or in a city than in a district, as well as can be very effective in promoting the opportunity to rent their room for a private party. I do not consider very effective instead to promote a concert (for this kind of events is better Facebook), in the evening unless that does not include a host of national and international importance and the opportunity to buy the ticket online also.

You may also like to read: 9 Ways to increase the rating of your business in local search

7) Mobile Marketing

There are millions of mobile phones user and now people when looking for a local option rely very often to the App as Trip Advisor, Forsquare or the same Google. The geolocation apps are many and should in any case be present and monitor the comments and photos you share your customers, because competition is often release negative feedback that can deter customers. Mobile marketing is a very powerful tool to be found because it often, especially in big cities, to seek such an Asian restaurant, or a room with good live music where to take a girl, turning to their smartphones. However, my advice is not to take it too much if you leave a few negative comments because there are many suspicious of this kind of activity, so that also intervened Anti-Trust on TripAdvisor.

8) Photos and Video

It is very helpful to take photos and videos in the evenings and publish the day after the page Facebook stimulating views, shares, and comments. Nowadays just a next generation mobile phone to get good results. Your photos on Facebook are usually get a lot more views than a normal post.

You may also like to read: Top 10 Tips To Promote Yourself and Make Local Advertising Success

9) Press Online

The least of your local events on the 10 largest portals of local and national events should be reported. When an event is very important it is useful to publish more than a statement about it, to have a better ranking on Google is better to have communication. If you do not have an online press office, you should use Google to search for sites that talk about events in your city. You can also use Twitter or email to report your events to webzine, journalists and bloggers.

10) Create a weekly newsletter

Each week send a newsletter with all the main events that will be held at the venue. You can retrieve the emails of your customers with a free enrollment or by entering a specific form within your site.

You may also like to read: Newspaper Advertising: Tips For A Successful Campaign

11) Create an Internet Marketing Strategy

To better optimize your local advertising expenses, board of realizing a real annual internet marketing strategy, planning activities and costs. By taking into account the occasions such as Halloween, Carnival or Festival of Women, for example.

12) Include your business on Google Maps

Enter your business on Google Maps is free and simple. You just need to create a Google Plus page. Then enter the appropriate badge within your local site and request verification of your business to Google. Appearing on Google Maps can help you find new customers.

In the end, thanks for reading the article, you can now choose whether to try to put into practice our advice alone or if you want to learn more about it ask a digital marketing consultancy.

The use of display advertising in the local marketing

In Local Advertising, Local MarketingMay 2, 201711 ViewsLeave a comment

A.H.

As a rule, small companies do not have enough money for a full marketing campaign, and they are forced to adhere to the following four local marketing principles:

1) Create a website (for landing pages, SEO, etc.);

2) Use social networks pages (Facebook, Twitter, Instagram);

3) Create a YouTube channel to upload videos to the website;

4) Optimize listings places on Yelp, Google+, Google Places, etc.

Suppose that you have done all this … What next? How to make local marketing work smarter?

The display advertising in the local marketing

In the traditional search marketing (SEO and PPC), a user enters a search query “pizza” and sees a number of local restaurants page issue. Prototyping allows advertising to attract customers when search is not performed.

For example, a user can type a search term “pizza” before and prototyping networks noted that he/she was looking for restaurants with a pizza in the region. Therefore, the potential customer can watch videos online or to seek weather forecast and your display advertising will attract it.

The following strategies will help you to include display advertising into an existing local marketing strategy.

1. Show display advertising when a user is reading relevant content online

When a potential customer is reading restaurant reviews on Yelp or Zagat, your ads will come in handy. To do this, buy keywords on the “Google Display Network” or “Bing Content Network”. These keywords are different from those used for SEO: they should not be long. For example, a “fashionable hairstyles,” would be a great keyword for the beauty salon. Prototyping keywords are not expensive, but be careful: You should look for keywords and understand what effect they will give. Use Google manuals for proper use of keywords. It is also important to start small: not seize large regions, and focus on the campaign in the social networks.

You may also like to read: Top 10 Tips To Promote Yourself and Make Local Advertising Success

2. Targeting websites and landing pages

Select the number of sites that need to target advertising banners. For example, for a restaurant to be the best site Zagat.com and for B2B business Manta.com. List of sites for targeting submitted to the “Google Display Network”. For the successful targeting, you will need several series of banner ads. Although targeting banners more expensive than the usual placement of advertisements, it is more efficient and faster return on investment. Keep in mind that targeting relevant channel on YouTube is beneficial as well as the targeting of relevant pages on the target site.

You may also like to read: Newspaper Advertising: Tips For A Successful Campaign

3. The use of behavioral targeting

Prototyping networks collect information about users (searches, geo, time of request, etc.). Most search engine users do not realize that advertising banners and displays them based on their search behavior. Also, they do not know what its characteristics can be changed on the page “Ads Preferences”. Obviously, you can use display advertising based on interests and demographics of potential clients. Such targeting is quite expensive, but effective. Use geographical data in a banner.

You may also like to read: Local Advertising: How Internet Changes The Investment

Conclusion

Prototyping advertising is indispensable in the local marketing, as it allows you to attract more customers and to use advertising effectively. Prototyping advertising associated with additional costs, which, however, quickly recovered.

Newspaper Advertising: Tips For A Successful Campaign

In Local AdvertisingApril 24, 20173 ViewsLeave a comment

A.H.

This article is part of the topic Local Advertising, and we have already talked about Press Advertising. Today, we will explain briefly how to create your newspaper advertising. The advertising campaigns in newspapers still remain one of the most effective tools to attract new customers, and especially for small and medium-sized enterprises. In this way, in fact, a trader can speak directly to its customers through the graphic advertising, visual impact, effectively promoting their own business. Buying an advertising space in a local newspaper, you will indeed grow exponentially in the awareness branding, or the reputation of your brand.

The main advantage is that you can target your audience by geography, so if for example you own a restaurant, you can let you know within your city. In this article, you will find answers for some of the most common questions: How to make an effective advertising campaign in local newspapers? What should be the design of my advertising? What is the best way to present it? In such places, is it important to be present?

Newspaper Advertising: Realize the design

It is extremely important that the public, which is distinguished from the others, will notice your advertisement. To achieve this, you can use something appealing: it can be a slogan or a particular image. But not exaggerated: if you use too strong colors or images, you can achieve the opposite effect; much better to use a more subtle approach, stimulating the curiosity of the public. You will have to decide what is best for your business by focusing on the characteristics and features of your product. Concentrate on the title is the most important element of your advertisement. Take some time and think of something that will make your unique advertising that catches attention.

You may also like to read: Television Advertising: All You Need To Know About TV Advertising

Newspaper Advertising: Repetitive event

It may seem counterproductive, but being “repetitive”, in the positive sense of the term, it is worth your advertising. Obviously, in this case, we must not exaggerate, but to publish more often your advertisement will allow you to have a greater impact. Organize the advertising message in such a way that meets your long-term needs, but at the same time is flexible enough to allow you to make minor changes in the running. Some of these may include, for example, the size, font and color: be careful, however, not too upset your message; it is important, in fact, that communication remains consistent, so that your advertising campaign is truly effective and which is ongoing.

You may also like to read: Radio Advertising: All You Need To Know About Radio Advertising

Newspaper Advertising: The slogan should be clear

The slogan is definitely part of the advertising message has more impact: what you notice immediately is that it can capture the attention of your potential customers, remain imprinted in their memory. Make sure, therefore, that the font, size and color of your render it readable slogans, at a glance.

You may also like to read: Internet Advertising: All You Need To Know About Online Advertising

Newspaper Advertising: The key is the message

On the one hand, it is definitely important to include in your advertising all the information about your company name, address, contacts, etc… On the other hand, however, it is essential that consumers remain imprinted your offer and product advantages. You can put some pictures side by side with short texts of emotional impact and, if possible, you can enter specific data about dates, events or people, such as the testimonies of those who are happy with your products. It is important to remember to include what is called “Call to Action”. Something like “Come and see” or “Visit our website” usually work very well. You can find on the Internet a few examples of successful advertising campaigns.

You may also like to read: Top 10 Tips To Promote Yourself and Make Local Advertising Success

Newspaper Advertising: Display Advertising

Of course, our suggestions also apply to advertising on the Internet, the so-called “display advertising,” which is through banner advertising. Display advertising in general is not very expensive and can be very effective. It also allows you to use the opportunity to think about your product and your business in a creative way. Display advertising can be useful both for large and for small businesses.

In the end, advertising in newspapers or the network can be very effective to promote your business … so it’s worth a try!

Location Advertising Will Move Million Dollar Amounts In The Immediate Future

In Local AdvertisingApril 21, 20177 ViewsLeave a comment

A.H.

What will make the difference between getting connected with consumers in the near future and that the messages are more or less blurred amid all that is being received in these times? Brands have to find that element that will make a difference, the issue that will make consumers connect better with one brand than another and receive better products than others. Location advertising is the issue that could completely mark the difference, which could work as an absolutely differentiating element, could be how the ads are served? When is the message sent to the consumer? Is it the most appropriate time to do it and the one that best fits to what they want to hear and need to receive at that moment?

Therefore, one of the issues that seems to be getting more and more fashionable between brands and to which they seem to be lending more and more attention to it begins to be the use of location advertising with intentions. That is, it is now much easier than ever to know where the consumer is and therefore offer messages that fit that location. Logic makes it clear that the results to be achieved are going to be much better and much more efficient if you offer a message associated with what the consumer wants at the time they wants it. An advertisement about a restaurant is going to get better when you are wandering around a city at noon looking for what to eat than when you are, for example, comfortably sitting at home after the meal.

You may also like to read: Top 10 Tips To Promote Yourself and Make Local Advertising Success

One of the ways to prove that an element has more and more predicament and is being increasingly considered more and more relevant by marketers is in analyzing how much interest lend the studies and experts. The more studies there are on an issue and the more experts spend time and resources on it, the more interest it is arousing and the more attention it is getting from businesses.

Other ways to visualize the potential that has an issue and how decisive begins to be considered is to see what brands are doing. Combining marketing budgets can help you understand what you are considering and what you are going to do for the future.

One of the latest data on spending forecast comes from the US market, one of those that usually set the standard in marketing strategy and one that usually establishes what other markets will do later. According to a BIA / Kelsey study, it is expected that in 2021 brands will spend only US $32 billion on location advertising. Overall, mobile advertising is going to grow a lot. In five years, the forecast is to increase by 118%, which will also indirectly raise the location advertising. A very high part of this growth will be in ads that will be based on the location of the consumer.

You may also like to read: Local Advertising: How Internet Changes The Investment

Location Advertising: What the numbers say?

Broadly speaking, mobile advertising will move from billing about $33 billion (with which it closed 2016) to $72 billion. So far, non-location advertising was who took the bulk of the pie ($20.2 billion versus $12.4 billion), but forecasts are that things will change in the future. Local advertising will be the one that grows the most by 2021 and will be increasingly closer to the non-localized. In 2021 will be 45% of mobile advertising spending (now is 38%) and will move 32.4 billion dollars out of the total 72,000 market.

This determining weight of location advertising will cause other formats to lose weight. Mobile searches as a general scenario will lose weight, just like native advertising on social networks.

Top 10 Tips To Promote Yourself and Make Local Advertising Success

In Local AdvertisingApril 16, 20175 ViewsLeave a comment

A.H.

It is easy to talk about online promotion, but a bit less figure out that how to make it in the best way independently, without help of experts or expensive consulting. In this article you will find the top 10 tips to promote yourself and make local advertising success.

It is not to said that digital marketing agencies and consultants have their own purpose to help you, simply to get the most from their mobile and web campaigns. But when investments and contents are available, may be a good solution is to try on your own to promote your business yourself.

Therefore, here are the top 10 tips to promote your business, a local advertising journal mini-guide to help you get the best with limited investments …

You may also like to read: Local Advertising: How Internet Changes The Investment

1) Local Advertising Success: Specify very clearly name and type of your business

It is important that you understand right way “Who you are and What you do?” your potential customers do not have to guess

2) Local Advertising Success: Use clear images, which define at first glance your products or services

It is often the “glance” to drive attention and then “click” of a customer concerned. On mobile, you catch the attention first with the image and then with words.

3) Local Advertising Success: Simply put, the right ones

Needless to dwell in long descriptions: immediately explains what you offer and will be easier to get your “audience.”

You may also like to read: The Advertising Objectives

4) Local Advertising Success: Locate a special offer

If there is a benefit, potential customers will be more willing to come and see you in the store.

5) Local Advertising Success: Make sense of the luxurious hospitality

If it is dedicated only to those who, at that time, has cut the listing, the proposal will be much more attractive.

6) Local Advertising Success: From a certain date to the commercial proposal

If you are advertising an offer (as well as an opening), “temporary” is the best way to communicate a sense of urgency. “Just for a few days” it is a message that gives wings to the persons concerned.

You may also like to read: Advertising in the Travel Sector – Is it effective?

7) Local Advertising Success: Use symbols that define the type of activity

A chef’s hat for a restaurant or a cup of coffee for a bar … are “icons” that recall to mind of people a type of activity. If used in the right way, they help you communicate quickly and incisively.

8) Local Advertising Success: Limit advertising in your area

Aim to people more than others can actually become your customers it allows you to save money and get more results.

9) Local Advertising Success: Know your area and how many people you can potentially reach

The numbers are always important, in advertising even more. Analyze well how many people you can reach in a radius around your business; it is essential for good results.

You may also like to read: The Types Of Advertising

10) Local Advertising Success: Search certain numbers

Investing knowing that reach a precise and verifiable number of people in your area, it allows you to invest without fail, knowing they will not waste a single dollar.

Now you have a small list to check you in planning your local advertising. If you need pretty pictures, appropriate icons and a platform that allows you to manage all this in total autonomy, try professional agencies or consultants.

In the end, according to experts local advertising, web design and communication have joined forces to allow you to program and test independently the power of direct marketing via mobile.

Local Advertising: How Internet Changes The Investment

In Local AdvertisingApril 15, 20174 ViewsLeave a comment

A.H.

Which direction is going the local advertising? As digital tools, have changed the habits of investment in advertising and promotion activities of the smaller investors? We analyze one of the study by Borrell, an media agency specializing in digital.

The results shows a profound change from a few years ago, characterized by the expected transition from analogue to digital. Much of the budget before reserved to the “traditional” advertising in newspapers and local TV, in fact, is now being invested to develop strategies of digital marketing.

A surprise, but not too much, is also supremacy of Facebook in this field. At least 90% of local businesses have a page on the social network of Mark Zuckerberg and at least 62% has invested in Facebook Ads, rate double that of the year and increased last year that the total investment in other environments such as Google, Twitter and LinkedIn. What matters most is that the vast majority of those who have invested in local advertising on Facebook is happy with their choice. This is primarily used to find new customers, as is indeed impossible relying only on the company website.

No wonder then if, as confirmed by Borrell, also local investors plan to increase budgets for digital. At least 40% of local businesses, in fact, would count for 2017 to invest more in its digital strategy. To make the cost of this digital transition would seem to be, therefore, even in the case of local advertising, especially newspapers and magazines: TV and radio, in fact, always more resistant to erosion in spending on local advertising activities.

You may also like to read: Press Advertising: All You Need To Know About Print Media

The reasons that go even local businesses and small investors to prefer the digital according to Borrell have to do with the wide availability of data and insight on their customers, ease of investment and the ability to track and possibly revise each stage campaign. Not to mention that online advertising, and more specifically that of the company, is able to guarantee today the best quality / price ratio, if well managed course.

All is not lost, for traditional media. As mentioned, in fact, TV and radio still have a significant weight in terms of advertising spending and nearly half of the local activities they say inclined to keep them in your marketing plan. Less good situation for local newspapers and magazines, even in their online version, continue to have advertising resources allocated only 28% of cases.

You may also like to read: Radio Advertising: All You Need To Know About Radio Advertising

A curious note comes from Borrell just about advertising in newspapers and local journals: the advertising space inside them sell mostly through commercial departments and their employees and, moreover, the average monthly telephone calls intended for the purpose has grown from a 14.7% to 23.7% last year at this.

The great contradiction noted by the study in question is, finally, the lack of a solid digital culture among investors. Despite the desire to invest in the field, that is, small businesses say they need help with the site and the company account, especially in the definition of a digital marketing strategy. What do you need them? Knowing more, better its customers, and their needs, offering tailor made products and services, playing on trust and credibility.

You may also like to read: Television Advertising: All You Need To Know About TV Advertising

What role can still reserve the right, then, in a similar frame of the more traditional local media? “It’s happening to them exactly what happened centuries ago blacksmiths – comments the CEO of Borrell – when cars were introduced. Then there were those who continued to believe that their activity was only forge horseshoes. Others, however, began with a view to having to meet the needs of the community movement, beginning to work on gasoline or putting on gasoline distributors and in some cases even car dealerships. If the local media learn to define their role in order to service the needs of the market, will certainly find new ways to survive. “

What you need to local advertising with social media?

Why invest in a website and social media?

1) Create a website with a blog section

2) Local SEO: Search the best keywords for your business

3) Create a Facebook page

4) Facebook Ads

5) Take advantage of “Micro-Communities”

6) Google AdWords

7) Mobile Marketing

8) Photos and Video

9) Press Online

10) Create a weekly newsletter

11) Create an Internet Marketing Strategy

12) Include your business on Google Maps

The display advertising in the local marketing

1. Show display advertising when a user is reading relevant content online

2. Targeting websites and landing pages

3. The use of behavioral targeting

Conclusion

Newspaper Advertising: Realize the design

Newspaper Advertising: Repetitive event

Newspaper Advertising: The slogan should be clear

Newspaper Advertising: The key is the message

Newspaper Advertising: Display Advertising

Location Advertising: What the numbers say?

1) Local Advertising Success: Specify very clearly name and type of your business

2) Local Advertising Success: Use clear images, which define at first glance your products or services

3) Local Advertising Success: Simply put, the right ones

4) Local Advertising Success: Locate a special offer

5) Local Advertising Success: Make sense of the luxurious hospitality

6) Local Advertising Success: From a certain date to the commercial proposal

7) Local Advertising Success: Use symbols that define the type of activity

8) Local Advertising Success: Limit advertising in your area

9) Local Advertising Success: Know your area and how many people you can potentially reach

10) Local Advertising Success: Search certain numbers

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