In this article of Local Advertising Journal we will tell you why you should advertise in the print media for your company and how to do it efficiently. Many people will tell you that investing in the print media is lost money, that it is already dead. We tell you that tens of millions of people in the world still read written press and especially on Sundays. This article focuses on the national and regional written press to start from the basics. Once you are successful you can expand to the international press. One of the main reasons for …
Category: Local Advertising
Local advertising with social media means promoting a local business with social tools like Facebook, Twitter, Blogs, YouTube, Instagram. In addition, you will also need photographs, videos and local SEO optimization to always following a precise social media marketing strategy. This article is a first approach to the world of social media and internet marketing aimed at anyone who manages a local business but cannot expand their business with traditional media (print or flyers), or not yet obtained good results by investing in social media. What you need to local advertising with social media? A website made respecting the …
As a rule, small companies do not have enough money for a full marketing campaign, and they are forced to adhere to the following four local marketing principles: 1) Create a website (for landing pages, SEO, etc.); 2) Use social networks pages (Facebook, Twitter, Instagram); 3) Create a YouTube channel to upload videos to the website; 4) Optimize listings places on Yelp, Google+, Google Places, etc. Suppose that you have done all this … What next? How to make local marketing work smarter? The display advertising in the local marketing In the traditional search marketing (SEO and PPC), a …
This article is part of the topic Local Advertising, and we have already talked about Press Advertising. Today, we will explain briefly how to create your newspaper advertising. The advertising campaigns in newspapers still remain one of the most effective tools to attract new customers, and especially for small and medium-sized enterprises. In this way, in fact, a trader can speak directly to its customers through the graphic advertising, visual impact, effectively promoting their own business. Buying an advertising space in a local newspaper, you will indeed grow exponentially in the awareness branding, or the reputation of your brand. …
What will make the difference between getting connected with consumers in the near future and that the messages are more or less blurred amid all that is being received in these times? Brands have to find that element that will make a difference, the issue that will make consumers connect better with one brand than another and receive better products than others. Location advertising is the issue that could completely mark the difference, which could work as an absolutely differentiating element, could be how the ads are served? When is the message sent to the consumer? Is it the …
It is easy to talk about online promotion, but a bit less figure out that how to make it in the best way independently, without help of experts or expensive consulting. In this article you will find the top 10 tips to promote yourself and make local advertising success. It is not to said that digital marketing agencies and consultants have their own purpose to help you, simply to get the most from their mobile and web campaigns. But when investments and contents are available, may be a good solution is to try on your own to promote your …
Which direction is going the local advertising? As digital tools, have changed the habits of investment in advertising and promotion activities of the smaller investors? We analyze one of the study by Borrell, an media agency specializing in digital. The results shows a profound change from a few years ago, characterized by the expected transition from analogue to digital. Much of the budget before reserved to the “traditional” advertising in newspapers and local TV, in fact, is now being invested to develop strategies of digital marketing. A surprise, but not too much, is also supremacy of Facebook in this …
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