Good Ad Copy is the one and only bridge between your landing pages and all the potential customers who search online for products and services like yours. The way it is written affects your rankings in paid search results and click costs. The copy of a PPC ad is much more important than what most people realize.
How to quickly bring the site to the first position in the search engines? This question is puzzled by the majority of managers of commercial sites, where the profit directly depends on the number of visitors. Of course, you can attract specialists to optimize sites, but the first results of their work at best will appear in a few weeks, and most likely – months. In the meantime, the site takes 50, 60, 70 and other places – it’s appropriate to remember about contextual advertising. Contextual advertising is a paid placement of advertising text messages that appear depending on the…
Effective coverage of the general public or a particular group of people through advertisements in the press or in Internet advertising is not always achievable or expedient. Site audit allows you to conduct analytical activities in all areas. Perhaps you need to set out a very long story, perhaps you know from experience that people respond better to coupons that qualify for a discount, and not on coupons included in ads that you still need to remember to cut. Or maybe you just want to emphasize that your appeal is purely personal. Direct Mail Advertising For these and many other…
Obviously, there is no confusion that about bigger advertising campaign in Google AdWords is almost always better. So the question becomes: How can we make a bigger ads campaign and keep the same costs (or maybe even lower)? This is where extensions come into play! In this article, I’ll show you why they are important, and how to start incorporating them into your Google AdWords strategy. What is an extension to Google AdWords? An extension to Google AdWords is a piece of additional content that expands your ad with more information. There are many different types of extensions and each…
How to advertise on the Internet? Maybe I’ve talked about that before, but I like to repeat the concept. The Internet is the most democratic means of communication that the most enlightened minds have gently donated to us. How to advertise on the Internet? To support our companies and sell our products? How do you advertise on the internet? This is what is the real dilemma of all the entrepreneurs! From here, the idea of this mini guide designed for the aggressive entrepreneurs who want to win. It’s a set of tricks and tips to use the web (as it…
Promote your local business online can be a full time job to learn about your services or products to internet users … We point below 5 very effective ways to promote your local business online … Indexing of the pages web search engine Advertisements on search engines Sheets of business premises Social media Email Marketing 1) Promote Your Local Business Through Indexing Of Web Pages On Search Engines A free method to promote your online business is in use the organic results of search engines. A user when searching for a solution to a problem or need often search on…
In this article of Local Advertising Journal we will tell you why you should advertise in the print media for your company and how to do it efficiently. Many people will tell you that investing in the print media is lost money, that it is already dead. We tell you that tens of millions of people in the world still read written press and especially on Sundays. This article focuses on the national and regional written press to start from the basics. Once you are successful you can expand to the international press. One of the main reasons for advertising…
Local advertising with social media means promoting a local business with social tools like Facebook, Twitter, Blogs, YouTube, Instagram. In addition, you will also need photographs, videos and local SEO optimization to always following a precise social media marketing strategy. This article is a first approach to the world of social media and internet marketing aimed at anyone who manages a local business but cannot expand their business with traditional media (print or flyers), or not yet obtained good results by investing in social media. What you need to local advertising with social media? A website made respecting the local…
As a rule, small companies do not have enough money for a full marketing campaign, and they are forced to adhere to the following four local marketing principles: 1) Create a website (for landing pages, SEO, etc.); 2) Use social networks pages (Facebook, Twitter, Instagram); 3) Create a YouTube channel to upload videos to the website; 4) Optimize listings places on Yelp, Google+, Google Places, etc. Suppose that you have done all this … What next? How to make local marketing work smarter? The display advertising in the local marketing In the traditional search marketing (SEO and PPC), a user…
This article is part of the topic Local Advertising, and we have already talked about Press Advertising. Today, we will explain briefly how to create your newspaper advertising. The advertising campaigns in newspapers still remain one of the most effective tools to attract new customers, and especially for small and medium-sized enterprises. In this way, in fact, a trader can speak directly to its customers through the graphic advertising, visual impact, effectively promoting their own business. Buying an advertising space in a local newspaper, you will indeed grow exponentially in the awareness branding, or the reputation of your brand. The…