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Local Marketing

PERFORMANCE METRICS

11 PERFORMANCE METRICS FOR AN ONLINE STORE

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In any business it is important to understand which channel of communication with the client is better fulfilled. Your advertisements or emails can be viewed, clicked on the link, but still not buy. In order not to waste money, you need to be able to count the effectiveness of each channel and choose the performance metrics that brings more money and regular customers. 11 PERFORMANCE METRICS FOR ADVERTISING It is important to understand what audience, on what platforms and with what offer (offer) to launch advertising. Performance Metrics will help assess how correctly these success components were selected, here you…

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local web marketing

6 ideas for a truly local web marketing strategy

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In the past I often saw local companies open Twitter channels for local web marketing, which may be operated in areas of the province. The reason? Because Twitter was considered the second Social Network after Facebook and therefore “we must be there”. The results were mostly poor: compared to budgets spent on articulated publishing plans, few followers were collected and even fewer visits. Twitter is just one example, but it helps me to redefine the strategies of local web marketing, i.e. those strategies that for objectives or needs must operate in narrow geographical areas (think of a local store: generally…

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Push Marketing

Push Marketing: Email, SMS, and Push Notifications! Turn Users into Buyers

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Probably, for a lot of start-ups (and not only) the issue of increasing the number of paying customers is relevant at all times. Want to learn the secret of how to turn users who rated your trial version to those who regularly pay? According to the marketing experts with the help of push marketing everything is very simple, and the whole secret lies in one word – “COMMUNICATION”. And this communication should be properly organized. How exactly? It’s not enough just to have a well-made site with video lessons and an extensive knowledge base. Of course, this is useful, however,…

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Marketing A Small Business

Top 10 Tips For Marketing A Small Business

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By definition, marketing is used to examine the availability of inquiries from existing and potential customers of the company, to inform them about the benefits of your offer and the linear promotion of the company’s products or services. Marketing a small business is an important part of both the strategic business plan of a start-up company and the strategic and tactical plan of action of an already operating company. In other words: Without marketing, there cannot be a successful business. Marketing a small business helps to understand and study the needs of existing and potential customers of the company and…

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Effective Content Marketing

The Secret Of Effective Content Marketing

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“Content is the king!” Bill Gates once said. Let me paraphrase the great computer genius: effective content marketing can make you the king of the Internet audience. What do you have in mind? “We are a serious company, we are engaged in the supply of goods, we provide services, and we have no time to take care of the content.” Quite just reasoning. But your company has a website, right? You have taken care of the creation of the site, because you understand how many opportunities for business gives you the Internet. But you do not use half of these…

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Emotional Intelligence In Marketing

How To Apply Emotional Intelligence In Marketing Strategy

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You have heard about emotional intelligence in marketing and try to apply its principles when directing your teams. You try to manage your emotions to strengthen the bonds with your coworkers and in this way create a positive climate. However, you have not stopped to think that you can also apply these techniques in the relationship with your clients, and even when launching marketing campaigns to get new contacts. Why emotional intelligence in marketing is important? The current trend in the world of marketing is to seek the response of the consumer to generate “engagement”, or what is the same,…

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Local Marketing

9 Local Marketing Tips For Business

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Are you looking to improve the local marketing results of your business? Although the Internet is full of marketing tips, many of them are not aimed at regional websites. Regional marketing is completely different in many ways. In this article, I will present some simple (and in some cases not so simple) tips to improve the local marketing of any type of business. Keep reading to learn how you can get more out of your local marketing.

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Create Perfect Newsletters

5 Free Email Marketing Tools To Create Perfect Newsletters

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The email marketing is still one of the main tools and more concrete used in the world of online marketing. Creating newsletters and distributing them periodically is one of the best ways to acquire new customers, increase sales of a store, and generally build stable relationships with our customers. It is therefore vital to create newsletters that are graphically pleasing, usable and optimized for mobile devices. All the statistics are now clear that mobile users are becoming more and more numerous, so mobile optimization have to be taken seriously. 5 Free Email Marketing Tools Create Perfect Newsletters Among the many…

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Content Marketing

Content Marketing: Why it’s important for your business?

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You just heard someone mention content marketing, and then you probably have a few questions about what it is and why everyone suddenly started talking about it. Here in this article we will try to clarify the situation. What is Content Marketing? Content marketing is the process of creating and distributing valuable and relevant content to attract and win the target audience. The goal of content marketing is to motivate the consumer to perform beneficial actions. The key word is “VALUABLE”. This word distinguishes the definition from one that can describe almost any form of advertising or marketing activities. You…

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Local Marketing

Local Marketing: Why and How To Use It In Your Business?

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The Local Marketing is useful to all companies to reach new customers in the geographical area of belonging. If you have a shop, an office, or a physical structure where your company provides products or services to the public the most valuable customers may be the people who live near you. Did you know that local advertising online could help you grow your business with potential customers on the web and in your area? Local marketing is a smart and cheap way to explore the potential customers your business. When you think of local advertising, you will surely think of…

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Local Business Marketing

10 Tips For Local Business Marketing

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Want to make the most of all the power of Local Business Marketing to your market? Check out these 10 Tips For Local Business Marketing Success … The Internet is full of advice, you can find tips and marketing strategies for all sectors. Many of which are also exposed by experts, but each of these has its own market or industry. Usually these tips applied by too large companies or they are of a general nature or regionals. But if I’m the owner of a small business, a bar, a tobacco shop or a small e-commerce, what I’m doing generic techniques…

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