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Local Marketing

Big Data

Big Data: How to find the ones useful for marketing?

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On any Sunday you find yourself walking in a shopping center: you buy something, using one of the many loyalty cards for the discount of the month, you connect to WiFi, or wander through various shops not having a clear idea of what that we would like to buy. Willy-nilly, only with our disinterested passage, we can generate a large amount of data that can be reworked and used in a variety of ways by that mall. This logic can be easily applied in companies that have the resources to analyze and interpret collected data, also called “Big Data”. What…

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Facebook Ads

Facebook Ads: 3 classic slips to avoid

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Like it or not: for a simple “communication” presence through a Fan Page, to manage a community with Facebook Groups or to try to grab some extra leads or sales by sponsoring posts or Facebook Ads. On the effective management of a Fan page on Facebook, however, you read everything online and the opposite of everything: anyone has his own opinion and that’s Okay, but you often meet 3 great myths that I think you need to refute before possible. Let’s see … More budget in Facebook Ads, better performance -> Not necessarily A greater amount of resources to invest…

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local search

Why local search is important for business?

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What factors have made local promotion on search engines important? If you scroll down in the next few minutes you will understand the importance of positioning yourself on local search. Why local search on Google is important? A mix of 3 factors has contributed over the years to increase the importance of Local Search and, in particular, the local promotion on search engines referring to all commercial activities with one or more physical locations. Here are these three factors in details … 1. Launch of Universal Search When Google launched Universal Search in 2007, it laid the groundwork for the…

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Email marketing for the store: Mini-guide to start off on the right foot

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If used well, email marketing remains an effective tool for most businesses: 8 guidelines to develop a perfect email marketing strategy. Despite the growing predominance of Social Media, email marketing remains one of the most effective marketing tools for the store as well as for most businesses. It is in fact an excellent channel to keep in touch with customers, but how can it be used to increase sales? Here is a brief guide to find out how to do it. We assume that each of your clients has at least one e-mail address. An e-mail account is, in general,…

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PERFORMANCE METRICS

11 PERFORMANCE METRICS FOR AN ONLINE STORE

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In any business it is important to understand which channel of communication with the client is better fulfilled. Your advertisements or emails can be viewed, clicked on the link, but still not buy. In order not to waste money, you need to be able to count the effectiveness of each channel and choose the performance metrics that brings more money and regular customers. 11 PERFORMANCE METRICS FOR ADVERTISING It is important to understand what audience, on what platforms and with what offer (offer) to launch advertising. Performance Metrics will help assess how correctly these success components were selected, here you…

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local web marketing

6 ideas for a truly local web marketing strategy

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In the past I often saw local companies open Twitter channels for local web marketing, which may be operated in areas of the province. The reason? Because Twitter was considered the second Social Network after Facebook and therefore “we must be there”. The results were mostly poor: compared to budgets spent on articulated publishing plans, few followers were collected and even fewer visits. Twitter is just one example, but it helps me to redefine the strategies of local web marketing, i.e. those strategies that for objectives or needs must operate in narrow geographical areas (think of a local store: generally…

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Push Marketing

Push Marketing: Email, SMS, and Push Notifications! Turn Users into Buyers

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Probably, for a lot of start-ups (and not only) the issue of increasing the number of paying customers is relevant at all times. Want to learn the secret of how to turn users who rated your trial version to those who regularly pay? According to the marketing experts with the help of push marketing everything is very simple, and the whole secret lies in one word – “COMMUNICATION”. And this communication should be properly organized. How exactly? It’s not enough just to have a well-made site with video lessons and an extensive knowledge base. Of course, this is useful, however,…

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Marketing A Small Business

Top 10 Tips For Marketing A Small Business

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By definition, marketing is used to examine the availability of inquiries from existing and potential customers of the company, to inform them about the benefits of your offer and the linear promotion of the company’s products or services. Marketing a small business is an important part of both the strategic business plan of a start-up company and the strategic and tactical plan of action of an already operating company. In other words: Without marketing, there cannot be a successful business. Marketing a small business helps to understand and study the needs of existing and potential customers of the company and…

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Effective Content Marketing

The Secret Of Effective Content Marketing

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“Content is the king!” Bill Gates once said. Let me paraphrase the great computer genius: effective content marketing can make you the king of the Internet audience. What do you have in mind? “We are a serious company, we are engaged in the supply of goods, we provide services, and we have no time to take care of the content.” Quite just reasoning. But your company has a website, right? You have taken care of the creation of the site, because you understand how many opportunities for business gives you the Internet. But you do not use half of these…

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Emotional Intelligence In Marketing

How To Apply Emotional Intelligence In Marketing Strategy

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You have heard about emotional intelligence in marketing and try to apply its principles when directing your teams. You try to manage your emotions to strengthen the bonds with your coworkers and in this way create a positive climate. However, you have not stopped to think that you can also apply these techniques in the relationship with your clients, and even when launching marketing campaigns to get new contacts. Why emotional intelligence in marketing is important? The current trend in the world of marketing is to seek the response of the consumer to generate “engagement”, or what is the same,…

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Local Marketing

9 Local Marketing Tips For Business

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Are you looking to improve the local marketing results of your business? Although the Internet is full of marketing tips, many of them are not aimed at regional websites. Regional marketing is completely different in many ways. In this article, I will present some simple (and in some cases not so simple) tips to improve the local marketing of any type of business. Keep reading to learn how you can get more out of your local marketing.

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