9 Ways to increase the rating of your business in local search

local search

If you own a physical business, you can gain an advantage in the local search engine marketing. Local search is becoming fashionable, but still a lot of companies do not use this opportunity.

What is a local search?

Local search engines take into account the user’s location and geographical inquiry. For example, the query “The best restaurant in Toronto” provides results restaurants in Toronto.

This blended search results. The user has the opportunity to go to the company website, find it on map.

1. Get a Google My Business Page

local search

The Google My Business is a directory of Google. If you have a business (you are in the phone book), it is probably already in the directory.

  • Go to Google My Business and click “Start Now”. Enter the phone number to see if your page exists. If so, you can edit it and request a confirmation from Google. If not, create one from a template.
  • To get a step by step guide, watch a video on how to add a Google business listing.
  • Finished with Google My Business, please create a page on Bing and Yahoo!

2. The region code for the primary phone

local search

  • Make sure that the code corresponds to the address of the enterprise phone.
  • Do not use the toll free number or a country as a major in the Google My Business and other search directories. You can specify them as secondary.

You may also like to read: The use of display advertising in the local marketing

3. Consistency

local search

  • Google and other search engines – just the program. Do not obstruct their work.
  • Create a list that contains all the information: company name, address, telephone number, description of the site. This information must be consistent in the network.
  • Information on your site should match the information Google My Business and other systems.

4. Address and phone number given on the website

local search

  • It is imperative to indicate your address and phone number on your site. This will not only increase the credibility of the site and its practicality, but also increase the ranking of the local search.
  • Put the address and telephone number in the felling site, make sure that they are available on each page.

5. Create pages for each location

local search

If your business several branches, make sure that each of them has its own page.

You may also like to read: Location Advertising Will Move Million Dollar Amounts In The Immediate Future

6. Optimize your Website by location

local search

It is important to optimize the site in view of the plant site.

For example, restaurant “Salad king” has the following site headline: “Salad King | Thai restaurant in Toronto.”

7. Online reviews

local search

  • Reviews have become the most reliable source of data for buyers.
  • Reviews can also boost your ranking in local search.
  • If someone from buyers have Gmail, ask them to share their impressions on Google My Business.

You may also like to read: Top 10 Tips To Promote Yourself and Make Local Advertising Success

8. Use the canonical URL

local search

When you add your business listing in Google My Business, Bing, Yahoo!, make sure you use the canonical URL. If your main domain www.localadvertisingjournal.com, so you and should be written. However, if your primary domain localadvertisingjournal.com (without the www), and so you have to write.

If you do not have canonical URL will take care of this first!

9. Join the directories

local marketing

There are hundreds of directories. The more entries, the better. You can start with a list of free listings, a tool to see where your business is already listed, and what are the opportunities and receive additional entries.

The use of display advertising in the local marketing

local marketing

As a rule, small companies do not have enough money for a full marketing campaign, and they are forced to adhere to the following four local marketing principles:

1) Create a website (for landing pages, SEO, etc.);

2) Use social networks pages (Facebook, Twitter, Instagram);

3) Create a YouTube channel to upload videos to the website;

4) Optimize listings places on Yelp, Google+, Google Places, etc.

Suppose that you have done all this … What next? How to make local marketing work smarter?

local marketing

The display advertising in the local marketing

In the traditional search marketing (SEO and PPC), a user enters a search query “pizza” and sees a number of local restaurants page issue. Prototyping allows advertising to attract customers when search is not performed.

For example, a user can type a search term “pizza” before and prototyping networks noted that he/she was looking for restaurants with a pizza in the region. Therefore, the potential customer can watch videos online or to seek weather forecast and your display advertising will attract it.

The following strategies will help you to include display advertising into an existing local marketing strategy.

You may also like to read: Location Advertising Will Move Million Dollar Amounts In The Immediate Future

1. Show display advertising when a user is reading relevant content online

local marketing

When a potential customer is reading restaurant reviews on Yelp or Zagat, your ads will come in handy. To do this, buy keywords on the “Google Display Network” or “Bing Content Network”. These keywords are different from those used for SEO: they should not be long. For example, a “fashionable hairstyles,” would be a great keyword for the beauty salon. Prototyping keywords are not expensive, but be careful: You should look for keywords and understand what effect they will give. Use Google manuals for proper use of keywords. It is also important to start small: not seize large regions, and focus on the campaign in the social networks.

You may also like to read: Top 10 Tips To Promote Yourself and Make Local Advertising Success

2. Targeting websites and landing pages

local marketing

Select the number of sites that need to target advertising banners. For example, for a restaurant to be the best site Zagat.com and for B2B business Manta.com. List of sites for targeting submitted to the “Google Display Network”. For the successful targeting, you will need several series of banner ads. Although targeting banners more expensive than the usual placement of advertisements, it is more efficient and faster return on investment. Keep in mind that targeting relevant channel on YouTube is beneficial as well as the targeting of relevant pages on the target site.

You may also like to read: Newspaper Advertising: Tips For A Successful Campaign

3. The use of behavioral targeting

local marketing

Prototyping networks collect information about users (searches, geo, time of request, etc.). Most search engine users do not realize that advertising banners and displays them based on their search behavior. Also, they do not know what its characteristics can be changed on the page “Ads Preferences”. Obviously, you can use display advertising based on interests and demographics of potential clients. Such targeting is quite expensive, but effective. Use geographical data in a banner.

You may also like to read: Local Advertising: How Internet Changes The Investment


Prototyping advertising is indispensable in the local marketing, as it allows you to attract more customers and to use advertising effectively. Prototyping advertising associated with additional costs, which, however, quickly recovered.

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