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Effective Content Marketing

The Secret Of Effective Content Marketing

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“Content is the king!” Bill Gates once said. Let me paraphrase the great computer genius: effective content marketing can make you the king of the Internet audience. What do you have in mind? “We are a serious company, we are engaged in the supply of goods, we provide services, and we have no time to take care of the content.” Quite just reasoning. But your company has a website, right? You have taken care of the creation of the site, because you understand how many opportunities for business gives you the Internet. But you do not use half of these…

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Emotional Intelligence In Marketing

How To Apply Emotional Intelligence In Marketing Strategy

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You have heard about emotional intelligence in marketing and try to apply its principles when directing your teams. You try to manage your emotions to strengthen the bonds with your coworkers and in this way create a positive climate. However, you have not stopped to think that you can also apply these techniques in the relationship with your clients, and even when launching marketing campaigns to get new contacts. Why emotional intelligence in marketing is important? The current trend in the world of marketing is to seek the response of the consumer to generate “engagement”, or what is the same,…

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Local Marketing

9 Local Marketing Tips For Business

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Are you looking to improve the local marketing results of your business? Although the Internet is full of marketing tips, many of them are not aimed at regional websites. Regional marketing is completely different in many ways. In this article, I will present some simple (and in some cases not so simple) tips to improve the local marketing of any type of business. Keep reading to learn how you can get more out of your local marketing.

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Create Perfect Newsletters

5 Free Email Marketing Tools To Create Perfect Newsletters

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The email marketing is still one of the main tools and more concrete used in the world of online marketing. Creating newsletters and distributing them periodically is one of the best ways to acquire new customers, increase sales of a store, and generally build stable relationships with our customers. It is therefore vital to create newsletters that are graphically pleasing, usable and optimized for mobile devices. All the statistics are now clear that mobile users are becoming more and more numerous, so mobile optimization have to be taken seriously. 5 Free Email Marketing Tools Create Perfect Newsletters Among the many…

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Content Marketing

Content Marketing: Why it’s important for your business?

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You just heard someone mention content marketing, and then you probably have a few questions about what it is and why everyone suddenly started talking about it. Here in this article we will try to clarify the situation. What is Content Marketing? Content marketing is the process of creating and distributing valuable and relevant content to attract and win the target audience. The goal of content marketing is to motivate the consumer to perform beneficial actions. The key word is “VALUABLE”. This word distinguishes the definition from one that can describe almost any form of advertising or marketing activities. You…

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Local Marketing

Local Marketing: Why and How To Use It In Your Business?

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The Local Marketing is useful to all companies to reach new customers in the geographical area of belonging. If you have a shop, an office, or a physical structure where your company provides products or services to the public the most valuable customers may be the people who live near you. Did you know that local advertising online could help you grow your business with potential customers on the web and in your area? Local marketing is a smart and cheap way to explore the potential customers your business. When you think of local advertising, you will surely think of…

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Local Business Marketing

10 Tips For Local Business Marketing

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Want to make the most of all the power of Local Business Marketing to your market? Check out these 10 Tips For Local Business Marketing Success … The Internet is full of advice, you can find tips and marketing strategies for all sectors. Many of which are also exposed by experts, but each of these has its own market or industry. Usually these tips applied by too large companies or they are of a general nature or regionals. But if I’m the owner of a small business, a bar, a tobacco shop or a small e-commerce, what I’m doing generic techniques…

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Local Marketing

Local Marketing: 6 Practical Tips For Your Local Business

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What is the Local Marketing? The Local Marketing is the set of communications and marketing activities that your business or company must implement in order to bring more customers into your store – or any other location where it will complete the transaction – and raising the profile of your brand. In this article of Local Advertising Journal, we reveal six easy tips to put into practice for your marketing strategy at local level and to create a strong synergy between your local online activities and in-shops and vice versa. Local marketing: Many changes for your local business In recent…

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local search

9 Ways to increase the rating of your business in local search

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If you own a physical business, you can gain an advantage in the local search engine marketing. Local search is becoming fashionable, but still a lot of companies do not use this opportunity. What is a local search? Local search engines take into account the user’s location and geographical inquiry. For example, the query “The best restaurant in Toronto” provides results restaurants in Toronto. This blended search results. The user has the opportunity to go to the company website, find it on map. 1. Get a Google My Business Page The Google My Business is a directory of Google. If…

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local marketing

The use of display advertising in the local marketing

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As a rule, small companies do not have enough money for a full marketing campaign, and they are forced to adhere to the following four local marketing principles: 1) Create a website (for landing pages, SEO, etc.); 2) Use social networks pages (Facebook, Twitter, Instagram); 3) Create a YouTube channel to upload videos to the website; 4) Optimize listings places on Yelp, Google+, Google Places, etc. Suppose that you have done all this … What next? How to make local marketing work smarter? The display advertising in the local marketing In the traditional search marketing (SEO and PPC), a user…

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