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Local Marketing

Local Marketing: 6 Practical Tips For Your Local Business

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What is the Local Marketing? The Local Marketing is the set of communications and marketing activities that your business or company must implement in order to bring more customers into your store – or any other location where it will complete the transaction – and raising the profile of your brand. In this article of Local Advertising Journal, we reveal six easy tips to put into practice for your marketing strategy at local level and to create a strong synergy between your local online activities and in-shops and vice versa. Local marketing: Many changes for your local business In recent…

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9 Ways to increase the rating of your business in local search

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If you own a physical business, you can gain an advantage in the local search engine marketing. Local search is becoming fashionable, but still a lot of companies do not use this opportunity. What is a local search? Local search engines take into account the user’s location and geographical inquiry. For example, the query “The best restaurant in Toronto” provides results restaurants in Toronto. This blended search results. The user has the opportunity to go to the company website, find it on map. 1. Get a Google My Business Page The Google My Business is a directory of Google. If…

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The use of display advertising in the local marketing

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As a rule, small companies do not have enough money for a full marketing campaign, and they are forced to adhere to the following four local marketing principles: 1) Create a website (for landing pages, SEO, etc.); 2) Use social networks pages (Facebook, Twitter, Instagram); 3) Create a YouTube channel to upload videos to the website; 4) Optimize listings places on Yelp, Google+, Google Places, etc. Suppose that you have done all this … What next? How to make local marketing work smarter? The display advertising in the local marketing In the traditional search marketing (SEO and PPC), a user…

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