Local online advertising isn´t just about creating cool banners or buying pay per click ads. You can also have great success by getting listed in local directories. There are thousands of website and business directories online and most of them won´t be of much use, but if you can find local business directories, they can help your business gain exposure.
Look for local online advertising opportunities with the directories that you find, in addition to getting listed. Many of these websites will offer a special section for paid listings or may highlight your paid listing and place at the top of the page. This extra exposure can be just what you need to help your listing stand out to directory visitors.
Having a listing in a local business directory isn´t the only benefit of this type of local online advertising. You will also see a boost in your SEO because of the incoming links from all the directories that you´ve submitted to. These backlinks are often from directories that have at least a PageRank of 3, so they are valuable links to get. Even if you end up with no traffic from the listing, you should still get a better ranking in the search engines and thus gain traffic indirectly from this type of local online advertising.
