Local Pay Per Click: The Art of Negative Keywords

Local Advertising Journal — Sun, 03 Feb 2008 03:26:55 +0000

Local pay per click, if not done well, can end up costing you huge money. You need your ads to be tightly written and specifically targeted at people who are interested in your product. There´s no use in having 500 people click on your ad and go to your website if you don´t convert a single one because they thought you were selling something else.

One way to ensure that your traffic that comes in via local pay per click is very targeted is to use negative keywords. What are negative keywords? They are keywords that you don´t want your ads to show up for.

Let´s say you sell hope chests. You don´t want your ad coming up when someone types in something like “bodybuilding techniques for a big chest”, so you would need to select keywords that would show up in that phrase but wouldn´t be applicable to your business. These would be entered as negative keywords.

To find which keywords should be used, it´s useful to use a service like Wordtracker or Google´s Adwords tool to find similar or related phrases that come up with your keywords. This will let you know what people are searching for with your keywords in it. Take any irrelevant keywords and use them as your negative keywords in the local pay per click campaign. This will help ensure that your ads don´t even appear for non-relevant local advertising searches.

Negative keywords are a great way to avoid paying too much for your local pay per click campaigns. Research carefully and choose the words that are most likely to send you poor traffic and make sure you don´t end up paying for too many of those types of clicks!

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Quick Local Pay Per Click Method to Boost Targeted Traffic

Local Advertising Journal — Thu, 24 Jan 2008 21:09:32 +0000

While local pay per click can be an excellent method of driving traffic to your website, it won´t do you much good if the traffic isn´t targeted. You´ll end up paying for clicks that are completely worthless to you, so it´s important to makes sure your local pay per click ads are optimized to bring in the visitors who will be most likely to earn you money.

One way to boost targeted traffic is to ensure that your keywords stand out. You can do this in Google AdWords by using the following code when typing your headline:

{KeyWord: }

Enter your keywords after the colon, leaving a single space. This will cause Google to highlight your keywords when someone is searching for them and you will automatically draw a higher level of interested traffic to your site. Make sure that you use the description lines to describe exactly what you are offering so no one who isn´t interested will accidentally click. This will save you wasted money and ensure a better quality of traffic.

This is a super simple trick that any local pay per click advertiser can use on Google Adwords, so go ahead and try it, track your results and see how much better it works!

Local Advertising Journal » Local Pay Per Click

Local Pay Per Click: The Art of Negative Keywords

Download FREE Local Advertising eBooks, Whitepapers and Guides Below:

Quick Local Pay Per Click Method to Boost Targeted Traffic

Download FREE Local Advertising eBooks, Whitepapers and Guides Below: