Local Advertising Journal


Posts in category Local Search Engine Optimization

Google Local Maps: Get Your Hospitality Reviews On Their Results



Do you run a local hospitality business? If so, then you need to check out this post by Miriam Ellis on where Google Local Maps are sourcing their reviews. This is great news if you have your own local business in the hospitality industry . . . send your happy customers to one of the following websites to review your hotel or restaurant and you have a far better chance of getting some great reviews showing up on Google local maps.

10best.com
Aol.com
ChefMoz.org
Citysearch.com
Dine.com
DiningGuide.com
Dinnerbroker.com
Frommers.com
Gayot.com
Giatamedia.com
Greenopia.com
Holidaycheck.com
Holidaycheck.de
Holidaycheck.es
Holidaycheck.fr
Holidaycheck.it
Holidaycheck.nl
Holidaycheck.pl
Holidaycheck.ru
Hotelchatter.com
HotelGuide.com
Hotelguide.net
Insiderpages.com
Menupages.com
Mytravelguide.com
Priceline.com
RestaurantRow.com
Travelocity.com
Travelpost.com
Tripadvisor.com
Virtualtourist.com
Yahoo.com
Yelp.com
Zagat.com

All of these are from Miriam´s research of over 1,000 Google local map reviews. While some of these websites may not be very well known, they are obviously interesting to Google and should be watched carefully. Others, like Tripadvisor and Yahoo, are obviously already huge. Using these websites to your advantage can be a very intelligent move!

Tagged Google Local, reviews, websites
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Local Search Engine Optimization for Business Blogs



As you probably know, blogs are loved by the search engines, so using local search engine optimization on a business blog can be far more effective than a static website. If you have a blog that you use to promote your website, here are a few local search engine optimization techniques that will help it move up in the search engine ranks.

  • Use local search engine optimized titles. Using your keyword phrase at the beginning of your blog post titles will help the blog and the individual posts rank well for your keywords.
  • Use tags. Using your keywords in the title isn´t the only way to make your blog posts stand out to seach engines, you can also add tags. If you use WordPress, this is now automatically added at the bottom, just type in your keywords or tags.
  • Link to other blog posts. Having interconnecting links is a great way to boost local search engine optimization, but you can boost the effect by picking one post per keyword and having all other articles with that keyword in them point to that particular page.
  • Get backlinks. Local search engine optimization doesn´t stand alone, you need links from other websites to really get great rankings, so comment on other blogs and do what you can to gain backlinks from other sites.
  • Use post titles in the URL. If you are using WordPress, this is very simple to do, you just need to go into Options, Permalinks and select Custom under Common Options. You will need to place the line inside quotations in the box “/%postname%/”. This will give you an URL with the actual post name in it, making it easier for people to remember and search engines to index.

Local search engine optimization is something that can be used very effectively for business blogs, especially local ones. Using local keywords in your blog titles and posts will help you get pretty high up in the search engines, if not in the first place.

Tagged blogs, keywords
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