Or at least it could, if people stopped receiving paper directories that they never use. A recent report by welovelocal.com, a British local advertising company, indicates that 17,500,000 printed business directories are delivered each year to people who don´t want them! That´s a lot of trees and if you´re into the environment, you can do a lot of good by focusing on local search engine optimization.
According to the same report, 51% of people prefer to use the internet to look for local businesses, as opposed to just 24% who used print directories for reference. While printed business directories are still very useful (we certainly can´t discount that 24%!), the internet is obviously becoming a favorite medium for doing searches, making it that much more important to do local search engine optimization on your website.
While saving trees may be secondary to your desire to earn money, local search engine optimization can do both at the same time. All that is left to do is convince those who produce the business directories not to send them to those who have no need for them. The internet is faster and more efficient than a paper book and for this reason, more people are interested in using it as a resource.
