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Local SEO

Content Marketing

Content Marketing: Who to direct it to? To people or search engines?

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Many think that writing is the easy part when it comes to creating a blog or any other website, but they couldn’t be more wrong, especially when you have to take Content Marketing into account. This is where I ask you, do you have it in mind? Do you know who should be addressed? Writing for people or search engines, that is the question. Discover in this article how to solve one of the biggest and recurring dilemmas of Content Marketing to learn how to delight users and search engines alike. When Digital Marketing experts repeat over and over again…

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competing sites

How to analyze your competing sites?

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Analyzing your competing sites does not help in a strategic sense. Your goal is to work hard, create a site with original content, think about users and produce sales. It is better to focus on your project, be consistent, and work to improve it than spend too much time analyzing the competition.

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Google Ranking

7 Tricks To Go Up In Google Ranking

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Grammarly is a multi-million dollar company (without external funds) that has a fantastic history, which has become the main online tool for automated grammar checking and proofreading. The most interesting thing that has happened to Grammarly lately is its transition from application to a browser plugin, usable wherever you are writing, as long as you are online.

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SEO strategy for eCommerce

What are the main Internet marketing strategies businesses can use?

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In the Internet age there are a whole host of different Internet-based marketing strategies available to brands and businesses. From traditional methods such as email marketing to less tried-and-tested methods such as modern social media marketing techniques, there are plenty of different options. This article will explore which e-marketing strategies are on offer for a business – and how they can be utilized for maximum effect. Search engines  Perhaps the most famous of all Internet-based marketing strategies, search engine marketing is in many ways the classic option. After all, many users begin a standard Internet journey on Google, and the…

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Local link building

Local link building: What is it? 8 practical tips

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What is Local link building? The local link building is that segment of the local off-site marketing strategy that includes all the actions of optimization for search engines whose goal is to promote a site on the web through the construction of a network of incoming links. To make a local marketing strategy effective, off-site activities play a fundamental role in the construction of a network of connections that enhances local link building and increases the popularity of our site. Before the advent of 2.0, when the web was not made up of relationships and social media did not exist,…

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SEO strategy for eCommerce

SEO strategy for eCommerce: The optimization of the online store is not a one-shot job!

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Developing an SEO strategy for eCommerce is an activity that must be carefully planned and must necessarily include medium and long-term steps. Those who deluded themselves to obtain the desired results in the face of a single one-time investment ended up irremediably to be disappointed, spending time and resources for a short-term result that had no other effect than a meteor effect: a moment of light and then oblivion. SEO activities need time to be effective, gradually gain thickness and are constantly monitored and re-calibrated. For this reason, a good strategy must provide that every single aspect is durable and,…

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Local SEO Tips

7 Useful Local SEO Tips For Small Business Owners

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The promotion of large projects is different from the promotion of small business sites, there are a number of important points and local SEO tips that need to be known and applied to achieve the desired result. In this article, we will look at 7 useful local SEO tips that are applicable to small businesses … 1. Understanding the target audience We need to clearly understand our potential customers, our target audience, that we should focus on it, and do not waste the budget for those who are not interested. Local SEO Tips: Do you know the portrait of your…

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Search Traffic

Search Traffic Dropped? 10 Steps That Can Fix Everything

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Regardless of whether you noticed a complete fallout from the search traffic or just a slight loss in positions on the secondary keywords … no one likes to drop search traffic! Although changing positions is inevitable, especially now that algorithms have started to be updated in real time, it will never be good news when search traffic positions start to drop. How to Fix Drop of Search Traffic? Timely and careful troubleshooting can help stop the drop in search traffic positions and make them move in the right direction. Here are 10 steps that will help determine the source of…

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Local SEO Optimization

Local SEO Optimization For Local Searches: 6 Key Tips For Businesses and Brands

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Today most of online search is geolocated and companies that want to be found by internet users need to make local SEO optimization a priority. But! How important is the geolocated SEO? According to the study … “88% of consumers doing a search for a local business, then calling it or visiting it personally in the next 24 hours. In other words, having geolocalized research has a strong rate of generation of new sales opportunities.” You may also like to read: Local SEO: The guide for those who do business in the city 1) Implement local SEO optimization on your…

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Local SEO

5 Basic Local SEO Tips For The Beginner

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Are you looking for proven ways to dominate local search results? Increasing the search engine results for your business is the primary key to increase total revenue. Without quality organic traffic and potential customers, your business will not be able to survive in the long term. If you are looking for effective ways to improve your local SEO, this article is for you … What Is Local SEO? Search engine optimization, which is performed according to location data is called local SEO. Basically, local SEO allows search engine crawlers to provide the most relevant results for users, which is based…

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Google Search Console

Guide To Google Search Console: Let’s Discover Benefits And Features

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Welcome back on Local Advertising Journal! In this guide you will know about the Google Search Console, which is the ultimate platform for the SEO optimization analysis of websites! Why use Google Search Console? Google Search Console is a free service consists of several specific tools that allows you to check the status of indexing your content, to understand better your sources of visits, to readily experience technical problems and identify aspects of optimization that can improve your ranking.

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