Many think that writing is the easy part when it comes to creating a blog or any other website, but they couldn’t be more wrong, especially when you have to take Content Marketing into account. This is where I ask you, do you have it in mind? Do you know who should be addressed?
Writing for people or search engines, that is the question. Discover in this article how to solve one of the biggest and recurring dilemmas of Content Marketing to learn how to delight users and search engines alike.
When Digital Marketing experts repeat over and over again that “CONTENT IS KING”, they don’t lie or exaggerate. It is through content in text, image or video that users solve their doubts, educate and entertain.
Without content, the Internet as we know it simply would not exist. Therefore, the work of content creators and producers, such as SEO copywriters, is increasingly required and better paid for projects and companies in all sectors.
However, creating content becomes a thorny task for new SEO copywriters who must face one of the great questions of Content Marketing … Whom should it be written for people or for search engines?
If you had this doubt when creating your content, you have reached the right place. In this article, you will discover the solution to this concern with the intention that you learn to write better materials for companies that hire your copywriting services.
Whom do you write for? People or Search Engines
Before getting into the matter, let’s briefly review the main aspects of Content Marketing.
In simple terms, Content Marketing seeks to attract, convert and enchant Internet users through the generation of valuable content with the intention of closing a sale, creating lasting relationships of trust between users and brands.
Well, the matter is a bit complicated because, as you can see, Content Marketing must respond to the business objectives of a company while addressing an audience – person buyer – that searches for relevant content in the oceans of content that we call search engines.
So, here comes the great mystery of all content products: should it be written for people or search engines? The great answer is… You must write for people and optimize for search engines!
What does that mean? When creating quality material, a web content products should keep in mind that …
An article must first enchant users and then conquer Google, in that order.
The main purpose of an article will always be to solve the specific concern of a buyer person rather than to position without purpose.
The article should be optimized to position in the search engines to increase the probability of being found organically by new users.
Why SEO copywriters should be clear who is going to read the contents?
If the idea of Content Marketing is to create articles that help buyer people, for an SEO editor it is impossible to write them without knowing who they are and what their pain points are.
Knowing the buyer people is crucial to execute a successful content strategy, since they are the ones who will help you determine …
The tone and voice of communication
The topics that will be addressed in each article
The channels through which they will be distributed
Put yourself in your user’s shoes. If you do a Google search, what kind of result do you expect to find? Keeping that thought in your mind at the time of writing will make you create materials that will be useful for your users, with objectivity and quality.
Remember that the ultimate goal of a Content Marketing strategy is to create relationships of trust between users and the company through content that addresses their concerns.
If it is you or the company you work for who create this content, users will rely on it to make a purchase before anyone else. Do you understand now why the work of the content editor is so important and well paid?
Why is this skill a competitive advantage for content marketing?
Believe it or not! Many copywriters simply implement all kinds of SEO techniques to improve their search engine rankings without considering that the content is to connect with people.
Obsolete practices such as Keyword Stuffing, where the keyword is repeated over and over throughout the text, often meaningless, are preferred by some of these editors.
However, when you understand the importance of resolving a user’s doubts and writing content intended for a specific buyer, it is when you create valuable content that will engage your users and retain them with your company.
To stand out from the ocean of information available on the web is only possible with quality content and to produce content of this type it is necessary the work of editors who are clear that the content is to be consumed by people, not by robots.
How to enchant users and search engines with your content?
1. Know your buyer person
Being the semi-fictional representations of your ideal client, as an editor you should concentrate all your efforts on enchanting them with your content.
By knowing their concerns and challenges, you can create useful content that will help them solve them, eventually improving the relationships between them and your business. Remember the main objective is not to please Google but to deliver value to your users.
2. Consider your person’s search intent
There are three types of search …
Navigational search: The user wants to reach a specific website.
Informational search: The user wants to find information to clarify a doubt.
Transactional search: The user wants to buy a product or pay for a service online.
Taking into account the search intention will help you to better direct your content, because you will be able to understand in what type of search your materials may appear and what type of information they should contain to meet the expectations of your users.
3. Choose the keywords well
Keywords are what unites user content. These are the ones that trigger the appearance of your articles in the SERP.
Using them correctly will make all the difference. Avoid Keyword Stuffing, use its natural variations and only add it if it is consistent with the structure of the text.
4. Write quality content
Needless to say, right? Once you know your buyer people, you understand their problems and what their search intentions might be, you should create the best possible content to solve your concern.
Remember that you must meet the expectations of the users, not yours.
Look for quality references, learn about the subject and write a complete and original content. Rather than worrying about the number of words required to position, worry about solving your user’s doubt.
5. Transmit ideas clearly and concisely
Web content is characterized by offering direct responses to the point.
It is essential to have an excellent command of the language and its grammatical norms, as well as to have knowledge of the subject on which it is written to correctly convey the message to the reader.
In addition, you can use persuasive writing techniques to convince your users and keep their curiosity to the fullest while they read your article.
6. Create SEO titles that grab your attention and enchant Google
The function of an SEO title is to attract users to your material and briefly describe its content to search engines.
Among the best practices are to include the keyword, create a sense of urgency and keep it short, between 50 and 55 characters.
7. Learn a lot about SEO
Search engine optimization is crucial in the production of web content. You must dedicate a lot of study to know and apply all the positioning factors On Page and Off Page.
However, if you are just starting in web writing, the main thing is not to neglect factors such as SEO title, intertitles or heading tags, friendly URL, alt attributes of images, meta description and backlinks.
8. Format your texts
Give your articles a simple structure to understand for both people and search engines.
Create an introduction that catches the reader.
Use the heading tags – which go from title H1 to title H6 – to organize the ideas of the text in hierarchical order.
Keep the paragraphs short but relevant, that is, do not leave an idea in the middle.
Keep blank spaces, that is, look for an “F” shape in the structure of your articles.
Use bold only when necessary.
The demand for SEO copywriters is on the rise thanks to the success of content strategies.
To become an attractive SEO editor for the market you must be dedicated, practice and study tirelessly about Digital Marketing and Content Marketing.
The good news is that, little by little, reading and applying articles like this, you will learn to create valuable materials for your customers that, in the end, will be reflected in good payments for you.
Freelance copywriting can become a source of substantial income if you know how to deliver quality content written for people and optimized for search engines.
Analyzing your competing sites does not help in a strategic sense. Your goal is to work hard, create a site with original content, think about users and produce sales. It is better to focus on your project, be consistent, and work to improve it than spend too much time analyzing the competition.
In the Internet age there are a whole host of different Internet-based marketing strategies available to brands and businesses. From traditional methods such as email marketing to less tried-and-tested methods such as modern social media marketing techniques, there are plenty of different options. This article will explore which e-marketing strategies are on offer for a business – and how they can be utilized for maximum effect.
Perhaps the most famous of all Internet-based marketing strategies, search engine marketing is in many ways the classic option. After all, many users begin a standard Internet journey on Google, and the site is responsible for over 90% of all American organic search visits. For an e-marketer looking to make their mark, Google search engine optimization is a good place to start. Organic search engine marketing methods, such as creating unique content which is recognized by the Google algorithms, is one option. Paid-for methods, which include boosting your landing pages around particular keywords in a strategic manner, is another – and online ad maker software is available to make this process as smooth and simple as possible.
For the modern Internet marketer, there’s so much more to think about. Social media is perhaps the most new-fangled of the contemporary marketing tools – but it’s one that needs to be engaged with in order to get your business out there. Facebook, for example, provides the sort of tools that can deliver razor-sharp, targeted content to relevant audiences, while Twitter can function as a great – and free – help desk solution for customers who have queries or complaints. In short, social media is the perfect tool for those businesses which need to be reaching Internet-savvy consumers. And with many e-commerce software providers now offering plugins which communicate seamlessly with the major social media sites, there’s even more reason to get a fully integrated social media set up which works well alongside your website.
Some e-marketers in the modern age have chosen to dismiss email marketing, claiming that it’s an outdated practice which doesn’t hold many benefits for marketers these days. But as anybody who regularly uses the Internet will know, checking your emails is still a fundamental part of the online experience. Provided you can create compelling subject lines, develop a list of willing recipients and strategically avoid spamming said list once you’ve compiled it, email marketing can still deliver great returns for a savvy marketer.
There are lots of different ways for a talented Internet marketer to make their mark when working on behalf of a business. More modern approaches, such as social media marketing, are bedding in now that more and more tools to help marketers manage their profiles are emerging. And with traditional methods such as search engine or email marketing also still well represented, it’s apparent that the old-school modes aren’t out of fashion just yet. Overall, there’s perhaps more choice available to the modern digital marketer than ever before – meaning marketers can choose mediums which suit their business perfectly.
The local link building is that segment of the local off-site marketing strategy that includes all the actions of optimization for search engines whose goal is to promote a site on the web through the construction of a network of incoming links.
To make a local marketing strategy effective, off-site activities play a fundamental role in the construction of a network of connections that enhances local link building and increases the popularity of our site.
Before the advent of 2.0, when the web was not made up of relationships and social media did not exist, Google recognized as key elements for increasing popularity the inbound links or links that from a third site referred back to ours. For this reason the off-site SEO activity tended to coincide with that of link building. The advent of online communities, the overwhelming power of Facebook and all other social media have influenced the change in the algorithm of Google that today takes into account the social factors for positioning.
In this article there is everything you need to set up a successful local link building. Starting from the definition of local link building we will discuss the importance of off-page SEO activities, how to recognize a good link, to get concrete advice on which to base a strategy to be put into practice to achieve the objectives set.
Local link building: Relevance and Proximity
Let’s find out what makes the difference to your local off-page strategy
The advent of online communities, the overwhelming power of Facebook and all other social media have influenced the change in the algorithm of Google that today takes into account the social factors for positioning.
The local link building is a subtle exception and a backlink that may seem “useless” in the classic link building, can have considerable value in a local link building campaign, regardless of the authority or ranking of the domain that sends it. There are two elements that make the difference and are …
The vicinity is necessary to ask whether a given link may be relevant in your location, in your industry and in your niche market;
The relevance to climb the SERPs is very important that the links refer to a local and sectoral perspective according to the neighborhood, the city or the province. If the links are “locally” relevant, they bring value to the local link building.
Starting from these two elements, it becomes clear that our backlink profile will be enriched when we are able to establish connections with activities, sites, blogs and influencers belonging to our sector or to niches of market products that represent us. We must therefore avoid sites that deal with subjects that are not consistent with our area of interest, whether they have been inactive for a long time or with a high spam score. It is wrong to target quantity, but we must always focus on quality.
How to recognize a good link
Quality and authoritativeness of the domain in the territory of reference
For a local link building that contributes to the construction of an effective local SEO, it is very important to monitor the origin of the links evaluating the quality. Obtaining a “good” link hides behind a long activity of strategy, choices and decisions. But the strategy must start from a crucial question: what are the useful links, those that can bring visibility and visits to our site and therefore popularity?
Answering this question is very complex, especially if we consider the local context, which differs greatly from a wider context such as the national one. The focus must be on quality and authority of the domains of origin, without neglecting the quantity of backlinks in the reference territory. So we try to understand how to recognize a good link.
We can define a “good” link if …
It produces traffic from the referral site, i.e. from the site on which the link is published;
Produces visibility to our brand making it recognizable, therefore popular;
Brings improvement to our reputation by increasing the authority and reliability of our site.
These are closely linked features: external links generate referral traffic which positively influences the importance of the brand and its reputation. In even simpler words, a good link is what allows us to grow the popularity and authority of our site.
But this is not enough. In the next few paragraphs of this article we will explain how off-page links and actions can bring us the expected benefits and which references to create our strategy with 8 tips for your local link building.
A successful local link building cannot disregard the following elements …
In the local reality, the first thing to do is look around, analyze the ecosystem in which our activity has dropped and make a selection. Community, local online magazines, directories, and forums: these are some of the realities in which to insert ourselves and try to make ourselves known. We carefully evaluate the sites that contain a link to our site. We do not need a lot of links, the important thing is that those that lead to our site are profitable and quality. Never lose sight of backlinks, a good backlink is not said to be eternal today. It could happen that the site that sends it has in turn penalties or start linking other sites in a reckless way.
Entering company contacts in local directories, niche sites and business associations, always from a local SEO point of view can bring undoubted advantages. In multiple directories you are on the web, the more users can reach us easily.
The authority of a site is among the first 3 factors in order of importance for ranking purposes and therefore considering it in our strategy is important. However, we must first assess how much and where our target audience is present and active. Our target exists and we must pursue it. Even if this means reaching it on a site with low authority, but with a lot of traffic.
Each local activity has partnerships with suppliers or similar companies. Each partner, in turn, could have interesting connections from which to draw and weave a network. In local SEO, we need to leverage mainly on collaborations with local companies in the same sector, with companies in the same building or with members of the same business association. It is the best way to increase the possibility of reaching potential local customers who are searching certain activities on the network.
It is important to take into account the context in which our business has declined. And in this context a fundamental role is represented by competition. Analyzing our competitors can bring us many advantages. First of all, it can help us understand its moves, “copy” it and perhaps even anticipate it. But above all it can help us to get ideas on what to do.
It is the fundamental element for a good link strategy. If we do not have something interesting to say, hardly anyone will be willing to share it. Our advice is not to do blogging if you do not have something truly original and unique to say. Rather than talk about current trends or breaking news try to create niche content.
7. Digital PR
The digital PR activity is carried out with the main purpose of creating strong and lasting relationships with administrators of other sites, bloggers, influencers and opinion leaders and making them talk about you, your products or services. Link building also has the same objective of online public relations activities, with the only difference that while the former is characterized by a colder and more detached relationship, the online PR approach is necessarily more humane. We advise against carrying out any action with the sole purpose of promoting the brand or products; moving the focus and conversations, even outside the simple professional side, can also lead you to build important relationships.
For a local activity, events can be the most strategic element ever. They are the moment when online and offline converge and where the best relationships can be born. Each sector event must be adequately documented and perhaps told in real time through social media. Organizing an event, on the other hand, requires much more effort, but if done well, returns can be considerable. Bringing people into your company is a great opportunity to build the best long-term relationships, promote the brand and get your products tested.
Activities like these will help you to position your brand both online and in the local community.
Do you still have doubts about what is the local link building?
In this article we have introduced one of the most relevant topics among the areas that make up a Local Marketing strategy. The importance of off-page actions and the construction of quality links make local link building one of the most interesting segments of the Local SEO strategy, as well as being a continuously updated activity.
Have you already started planning your local link strategy? Are you carrying out local link building actions for your store? Let’s discuss it together in the comments.
Developing an SEO strategy for eCommerce is an activity that must be carefully planned and must necessarily include medium and long-term steps.
Those who deluded themselves to obtain the desired results in the face of a single one-time investment ended up irremediably to be disappointed, spending time and resources for a short-term result that had no other effect than a meteor effect: a moment of light and then oblivion.
SEO activities need time to be effective, gradually gain thickness and are constantly monitored and re-calibrated. For this reason, a good strategy must provide that every single aspect is durable and, of course, sustainable.
Who proposes hit and run SEO activities promising exceptional results quickly and easily to the customer, is doing it in bad faith, relying only on mechanisms that seem to work immediately leading to a rapid increase in traffic to the site, but that are not able to guarantee a good performance in the medium and long term (and often not even in the short term).
What distinguishes the winning eCommerce sites from their competitors lies in the fact that the former have chosen a quality SEO consultant and have allocated a budget to ensure adequate follow-up even after the initial work has been completed.
SEO strategy for eCommerce: Old habits die hard
If a client does not have the financial resources for a long-term consultancy contract, or a support strategy to continue to follow the work once the initial project has been completed, it will be back to the starting point in no time. Plus the lightened bank account.
It is fundamental not to underestimate the importance of the continuity of an SEO activity, rather it is one of the five principles on which an effective SEO strategy for eCommerce is based.
Use research data and analysis tools to target the strategy;
Make sure your site is structured with the customer in mind and has the right architecture in terms of navigation and information;
Create content based on search data and intent behind searches;
Solve critical problems at the root;
Continue to adopt the best SEO practices.
This last point must be understood as “continue always”. It is a constant process and in constant evolution: to interrupt it is practically to cancel it.
How does your data-driven eCommerce strategy evolve?
We assume that you have applied all the above principles in your SEO strategy for eCommerce, and that you are therefore seeing an increase in your site’s traffic. Interrupting the SEO activity would disregard new growth opportunities and you would lose the chance to correct the shot.
Continuing to monitor your analysis and research data and using them to re-calibrate your SEO strategy, you would instead get several advantages, such as …
Quickly discover which of the keywords you’ve used seem to attract more of your target to your online store;
Identify new search terms that can attract new customers and retain existing ones, to optimize your site and further improve your business.
Understanding how and how much the contents of your site respond to the needs, research and problems of your customers;
You can determine if the content and architecture of your site are able to lead users to finalize purchases;
You can isolate critical issues in good time and correct them promptly before they can damage your business or brand.
By analyzing KPIs you can find out how to further improve your SEO strategy, increasing placements, traffic and sales.
Monitoring helps improve your SEO strategy for eCommerce
If your strategy works, you will have new users who visit your site coming from the organic results of search engines, and then you will have the opportunity to study their behavior and learn more about your target.
If, for example, you realize that many people are looking for a “top-loading washing machine”, it means that they have space problems. So, you will need to make sure that the site’s contents and product sheets are able to clearly communicate that top-loading washers allow you to save space without compromising washing efficiency. In this way, by analyzing their search terms, you have already answered any questions that customers may ask based on their primary need, namely the management of restricted spaces.
A person can think of a lot of things before deciding to make a purchase. If you can identify and isolate the sources of these doubts, study the behavior of users and analyze the individual problems that arise, you will have more chances to finalize a sale.
The SEO helps to integrate the work of different people
If you are the owner of an eCommerce and your business also includes physical points of sale, you will have to deal with different aspects managed both internally and externally by people who perform different tasks related to different disciplines. To achieve the best results, all these activities must be integrated with each other.
This means a great deal of interaction and comparison between people and company departments, which in many situations does not happen. This is one of the main reasons why it is so difficult to keep the first results obtained. Having an SEO consultant to manage follow-up activities will help you keep people and teams working in a coordinated way.
Rome was not built in a day. The same applies to an effective SEO strategy. The best results are achieved when your SEO tactics are well structured, strategic and always with an eye to the long term. So, if you are willing to invest in SEO, prepare to allocate an adequate budget for a continuous contract (stipulate annual consultations is the norm in this area). It will allow you to safeguard your initial investment, making it profitable over time.
The promotion of large projects is different from the promotion of small business sites, there are a number of important points and local SEO tips that need to be known and applied to achieve the desired result.
In this article, we will look at 7 useful local SEO tips that are applicable to small businesses …
1. Understanding the target audience
We need to clearly understand our potential customers, our target audience, that we should focus on it, and do not waste the budget for those who are not interested.
Local SEO Tips: Do you know the portrait of your potential clients? Their interests, habits, problems? This is the most important moment from which everything begins.
2. Correct selection of keywords
Keywords are the most important element in local SEO tips. Keywords directly determine the success – the growth of sales and profits.
Let’s imagine …
We came to a small pond in which there are different fish. A big little one. Carp, carp, perch, pike, white cupid. Each fish likes a different bait. For example, carp loves peas, corn, and in some cases a worm.
If we decided to catch the carp, then it is necessary to adapt to its interests, otherwise we will catch the wrong fish.
Local SEO Tips: It is not necessary to emphasize the most popular words from the very beginning. It is difficult to get the site into the top search engines, and it does not always justify the investments. In this case, we collect the pancake tail of low-competitive words, according to which …
A more targeted visitor (already almost ready to make a purchase)
In most cases, many site owners do not want to give the necessary attention to sites. The result is important to them, that is, the top, according to the words, the consequence of which is an increase in attendance.
But really normal and long-term results need qualitative internal optimization, correction of mistakes, well thought out structure.
Local SEO Tips: The better the site is optimized inside, the more likely it is that search engines will love it.
4. Convenient website design
It does not matter what you sell. Goods, services, service or something else. The visitor should easily find on the site the necessary information, for which he/she came to you.
Let’s imagine …
You came to the clinic to see a doctor. To get into his office, you need to go straight down the corridor, exit through other doors, go to the stadium, and get into the building b, at the end of which there is a registry, which have a technical break every half an hour.
So you can go on and on, I lead this all to the fact that how many visitors would not go, they just might not get to contact you.
Local SEO Tips: The design is individual, but at least you can see the successful templates, and do it. And then test the design for the return in the form of profit.
5. Do not focus on one source of visitors
It is too risky to receive visitors only through SEO promotion. At least at the initial stage, you can try contextual advertising.
Local SEO Tips: Check how it gives returns in the form of costs and returns, sales and net profit, at the same time and see which keywords are effective and which are not.
6. Always update your site with useful content
Every business and company has something to share. This can be done using a blog or section of articles on the site.
If you create really useful, interesting, high-quality and valuable content, then in time you will be attracted to the right target audience, and search engines will be more relevant to your site.
Local SEO Tips: In conditions when search engines are actively fighting with the wrapping, it is the quality and valuable content that can be the key to success in promotion.
7. Patience is important
SEO is a long process. We must understand that for long-term development of the site, fast results should not be expected. Although in many cases they happen, and quite successful, if you approach the advance with your head.
Local SEO Tips: In most cases the normal result is after 4-6 months of work on the site. And in some subjects, especially in the western segment, for example, auto insurance, to achieve tangible results, you need more than a year.
Regardless of whether you noticed a complete fallout from the search traffic or just a slight loss in positions on the secondary keywords … no one likes to drop search traffic! Although changing positions is inevitable, especially now that algorithms have started to be updated in real time, it will never be good news when search traffic positions start to drop.
How to Fix Drop of Search Traffic?
Timely and careful troubleshooting can help stop the drop in search traffic positions and make them move in the right direction.
Here are 10 steps that will help determine the source of the problems and can help to improve the search traffic …
Step # 1: Check the basics
Promoting and monitoring the effectiveness of keywords, it’s easy to focus too much on strategies and planning but completely forget about the basics of SEO optimization.
Why climb in the ratio of anchor text in links, in the speed of their growth, when the answer to the problem can be easily found directly on the site?
The response code 200 indicates that your site can be successfully downloaded. The standard response code 200 indicates a successful HTTP request.
Use the HTTP Status Code Checker to make sure that your site returns a response code of 200. If not, you can fix the problem based on what code your site submits, for example 404 (page not found) or 410 (page permanently removed).
Robots.txt is a text file located in the top-level directory of your server, which the bot checks to understand how to interact with the site. Inside the file, there are settings that allow or forbid the scanning of certain sections of the site.
Perhaps your robots.txt, forbids search robots to scan any of the main pages? Double check the robots.txt file with the free tool robots.txt file validation tool Google – if you notice something is wrong, upload a more loyal version of the file to the server.
Step # 2: Check your On-Page SEO
Although the main elements of On-Page SEO Optimization lose their importance in ranking, but they still have an impact. Make sure that title, descriptions and headers (h1-h6) are correctly filled in on the site …
# Optimize the title and description to display correctly in search results
Title is an excellent opportunity to tell search engines about your page. They are not overshadowed, or they are too general, it can significantly affect the rating.
At the moment, meta description does not directly affect SEO, but qualitatively filled can increase the level of clicks. You can customize the headers and Meta tags in the settings of your pages. If your site is powered by WordPress, install the free Yoast SEO or All in One SEO plugin to easily manage the headlines and tags on the site.
In addition to the information, you specify in the title tag, the main title allows users to see the main content of the page. However, if the page does not contain an H1 tag, the search robots will not be able to find the main page theme and separate it from the rest of the content on the page.
Check the HTML Code of the site to make sure that only H1 tag is used on each page and a correctly filled
You will be surprised at how often the ranking falls due to an overabundance of the H1 tag or because of its incorrect content.
Step # 3: Check for updates to Google’s algorithms
Now that the Penguin Link Quality Algorithm and Panda Content Quality Algorithm are part of Google’s core algorithm and updated in real time, you should always be aware of all their meaningful updates. Check out the SEO news sites and follow social accounts from Google to stay abreast of the major updates to the search algorithms.
If you cannot find specific information, I always start looking in Twitter. If other webmasters panic, this is a sure sign of updating the search algorithm.
Step # 4: Check Google Search Console
Google Search Console is a free Google service that allows you to track, maintain and optimize the visibility of your site in search results.
Check Google Search Console, whether there were any errors during the scan that interfere with the indexing and visibility of the site. Go to Scan> Scan Errors, after seeing all the errors, be sure to mark them as fixed, so that you do not re-process the fix errors later. Through Google Search Console, also send an XML sitemap and check if there is a discrepancy between the number of URLs sent and the number of URLs in the Google index.
If you notice big discrepancies, it is possible that important pages are blocked from search robots. In the Search Console settings, be sure to check the box next to “Enable Email Notifications” to immediately learn about serious problems.
Step # 5: Check Google Analytics
In Google Analytics, check whether traffic or custom metrics have slipped (time on page, pages per session, bounce rate). If you sink, check if the work was done during that period? If so, roll back and sort out what exactly was done wrong?
Google Analytics is a treasure trove of information about how people find your site, how they behave on it and because of what they leave the site before the end of the action. To further understand, segment the audience on mobile and desktop users, because they have different intentions and different interactions with the site.
The quality of content has never been more important than now. Is your content unique, useful and interesting? Or is it a copy-paste that is of no interest to anyone? This can significantly affect the ranking in the search.
Users do not like low-quality content. Although the value of content is mostly and subjective, there are several indicators that can be assessed. For example, if users do not stay on the page for a long time and immediately leave the site without going to other pages of the site, this may most likely mean that the content did not answer their question. Although for many sites, this metric will not be indicative, because there are pages that can fully respond in seconds to the user’s question, without the need to visit other pages, such as a currency converter, etc.
Also check the content of your site in the services of CopyScape and SiteLiner. If your content is no longer unique, it should be rewritten or expanded.
Step # 7: Check website speed
Does the site load for more than three seconds? If so, you have found another serious problem. Speed is necessary!
Use the free tool from Google PageSpeed Insights, which will show how quickly the page loads, and give recommendations for improving the efficiency of the download. Even loaded sites can significantly speed up the download by enabling browser caching; optimizing the code and images.
After the announcement of mobile-first index, it was not when it became important that your website be intuitive, valuable and convenient for mobile users. To see how Google assesses the convenience of your site for mobile users, check it out in the free tool from Google Mobile-Friendly Test. If the site has problems, this tool will provide recommendations, such as removing obtrusive pop-ups or fixing or removing non-optimized content.
Backlinks, even though they die already for a year, but so far any SEO analysis confirms that they are still extremely important. Therefore, if you notice a drop of search traffic positions, it is always reasonable to check that nothing has happened recently with the reference profile of the site. Use the services: Ahrefs, Majestic and Open Site Explorer, which shows which sites link to you, which pages, with which anchor text and when they appeared (disappeared). Also, each service has its own system for assessing the authority of referenced domains, which are based on the quality of the domain’s link profile.
Check whether there were any major changes in the reference profile at the time the traffic started to subsidence.
Step # 10: Check semantics
Do you accurately track the search traffic positions of the right keywords? For example, you have a Web Services, and you recently stopped providing your old service, for example, graphic design and deleted the service page from the site. It will be natural, if these keywords are asked, and in the future will disappear.
Therefore, the first step should always be an estimate of landing page work on the sagging keywords …
Divide your semantics into the following segments …
Interesting target audience
Most relevant to your services
Results in conversion
The keywords that make sense today may not have been the most important at the start, so check the relevance of the semantic kernel. Get rid of keywords that are too general or do not lead to conversions. They are useless, and only distract from important keywords.
Instead, concentrate on conversion keywords with neutral search traffic positions that you can raise, with a little optimization on the page, add new high-quality content or optimize the Title and H1 tag.
If your site has gone to a steep peak, you should not sprinkle the head with ashes, most often, everything can be corrected with the help of small and simple optimizations, and most often even improve search traffic positions if you follow these 10 tips.
Keep track of your search traffic positions and react to any changes in time!
Today most of online search is geolocated and companies that want to be found by internet users need to make local SEO optimization a priority.
But! How important is the geolocated SEO?
According to the study …
“88% of consumers doing a search for a local business, then calling it or visiting it personally in the next 24 hours. In other words, having geolocalized research has a strong rate of generation of new sales opportunities.”
1) Implement local SEO optimization on your website
The first step is to select a few keywords and use them best for your site. To determine which keywords are most used by those looking for activities like yours, you can use Google AdWords. With a simple search through the Keyword Tools, you can find useful tips on high traffic and geo localized keywords.
It’s important to let the search engine know exactly where you work and to which you are addressing, so you’ll need to include geolocalized keywords in your content. In particular, pay close attention to the titles of your pages and the meta tag description.
In addition to this, a useful hint is to enter your phone number on all pages of your site. Search engines use the phone number for localized geo positioning.
Finally, enter Google Maps showing the address and location of your business. This helps your site visitors understand where you are, but also search engines.
The best thing you can do once you’ve successfully optimized your site as mentioned in step 1 is to Sign Up for Google My Business. Adding or asking to become the owner of an existing business card is easy.
Optimizing your profile on Google My Business is a bit more difficult. For those at the beginning, the advice is to fill in all the descriptive fields trying to use the right keywords, obviously making sure that the description is written for human beings and therefore genuine. It’s always good to include beautiful pictures as well. Finally, make sure your contact information is up to date.
Foursquare has become a significant presence in local research. We say it is sufficiently significant that we cannot be ignored. Sign Up to Foursquare and fill out all the profile information fields, just as you did for Google Places. It encourages check-in, perhaps offering special discounts or coupons for those who visit your business the first time or for the first customer who checks every day, etc.
Review sites are some of the best positioned and consumer-oriented in the internet landscape. This means they offer a great opportunity for companies to be found by local consumers. The greater the number of reviews a company can get, the more visibility it can get online. Of course, there is no way of compelling people to write a review on your business, but a little boost can be given. Make sure your site has a link to the reviews sites and social pages. Also add those links to your signature that you use in emails, invoices, correspondence, flyers, or brochures you distribute around.
Search engines favor sites that offer frequent upgrades to their content. This means that if your site remains the same for months you will not be able to get good results from a placement point of view. The best way to have ever-new content is to create a corporate blog and consistently insert new content. Of course, this blog should be on the corporate site and not on a site itself.
Statistics show that around 65% of all local searches come from mobile devices (smartphones and tablets). This means that local SEO optimization must be particularly attentive to the mobile aspect of the site.
Local SEO optimization is something that companies cannot escape, especially if they want to hope to get in touch with new local customers eager to buy your products and services. How much is written in this article is the abc of how much you have to do. A fundamental starting point!
Are you looking for proven ways to dominate local search results? Increasing the search engine results for your business is the primary key to increase total revenue. Without quality organic traffic and potential customers, your business will not be able to survive in the long term.
If you are looking for effective ways to improve your local SEO, this article is for you …
What Is Local SEO?
Search engine optimization, which is performed according to location data is called local SEO. Basically, local SEO allows search engine crawlers to provide the most relevant results for users, which is based on location data.
Why you will search for pizza shop in New York, if you live in Newark?
For example, “Best Newark Decorators” can bring you a lot of search visibility if your site is properly optimized to work with relevant keywords that are geared towards local SEO perspectives, like “Managing Newark Events”, “Newark’s Top Decorators”, “Decorating Events in Newark” etc.
How To Improve Your Local SEO Rankings To Increase Traffic And Sales?
We are here to talk about how to improve your local SEO to dominate your local search results for your business. Now let’s go into details without noise and dust …
1) Make A List Of Your Target Keywords
This is not an easy task. Before the dominant local search results, you must first determine your target audience. Finding your target audience is the only way to come up with keywords that actually have the potential for your business to rank higher in search results.
Using keywords based on the local KEY begins to dominate local results and be found by your local customers.
Ask yourself these questions before you perform keyword research …
What keywords are your target customers who are looking for?
Are they willing to buy if they have enough solutions?
Do they just do research for your keywords?
Is your target audience willing to pay a high amount?
Once you have created your site for local SEO, you need to first create a business page for your site. Include every information that describes your business. Include information like …
Your phone number(s)
Services you offer
Your office address
The key tip here is to optimize the business page for search engines. Therefore, use different keywords that identify and attract potential customers. Thus, you not only create a user-friendly business page that enhances brand recognition, but you also attract organic visitors.
3. Get Your Local Business Published On Local Review Sites
Do you want to increase visibility for local business? Then get listed your site on local review sites. Reviews not only help you increase awareness about the services or products that you offer, but they give you a more local visibility that will help you gain more confidence from users.
Here are some of the best local review sites that you can try …
List of Angie
Convince your visitors and users to leave progressive reviews of their services and products on these review sites. Accustom existing subscribers and readers to leave positive feedback about your products. This certainly helps your local SEO results to get more visibility.
Make sure your site is user friendly: Your readers should be easily able to navigate through business pages, contact pages, product pages, etc. Make sure to use social media sites to easily find and use the search box to view your categories and products.
Make sure your site is search engine friendly: If your site is not optimized for search engines, it is almost impossible for you to rank higher for your product keywords. So make sure that your home page, internal pages are correctly optimized with the relevant keywords. In addition, focus on optimizing your site’s download time to get the best SEO results local.
Make sure your site is mobile friendly: More and more users are now using tablets, smartphones, etc. to browse and buy things on the Internet. If your site is not optimized for mobile friendly, you lose a lot of money on the table. So make sure to ask your designer to create a mobile-friendly design for your site.
Just get a tripod, start shooting your own videos and explain about your business to improve your local SEO rankings. Make sure to use your main keywords in the meta-video description, title and tags to get a higher ranking for your keywords. Also start building links for your videos to get more visibility.
If you really want to dominate the local search results, focus on identifying your key audience first. Then build brand awareness and start using potential keywords to dominate your local business search ranking. While there are many local SEO strategies, you need to find out which keywords give you more weight, and then start using them on your business sites.
Do you have more local SEO tips to share? Please leave your thoughts in the comments below.