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Social Media Advertising

WhatsApp Business

WhatsApp Business: What it is? Why it is important?

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In 2018 about 1.5 billion people use WhatsApp direct chats: 67% of users assume the possibility of directly contacting business realities through the application and 53% would prefer to rely on activities available using instant messaging systems: WhatsApp business it is the company chat that revolutionizes the marketing of SMEs. The research carried out by Morning Consult and the statistics analyzed by Hootsuite clearly describe the constantly growing trends of the WhatsApp app: users no longer limit their messaging activity to the private sphere, they perceive, in fact, the need to establish a direct contact also with the business realities.…

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sell on Instagram

How to sell on Instagram? 10 tips to improve your business

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You want to sell on Instagram, well you are not alone as it is an indispensable activity for every company: the Social Network has reached the figure of 1 billion users in 2018, 400 million people use the application every day for about 50 minutes and 72% of consumers declare to at least once purchase a product previously viewed on Instagram. The research conducted by the US information network ‘The Verge’ underline the positive and constantly growing trend of Instagram: the Social Network is no doubt confirmed not only the most used platform, but one of the most effective marketing…

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Instagram Stories Ads

5 Tips For Success with Instagram Stories Ads

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The success of Instagram Stories in 2018 has gone well beyond the most optimistic expectations, as demonstrated by the 400 million and pass of daily active users. For this reason, the fact that more and more companies have started to publish advertisements within them is not a little astonished. It’s known as Instagram Stories Ads, and these advertisements are an excellent tool for online communication for companies, as they guarantee the achievement of new audiences to display the brand, products, promotions and the core business, involving at the same time the audience that already has interest in its activity. The…

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LinkedIn Algorithm

6 Tips To Beat The LinkedIn Algorithm

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The use of social networks has evolved over time. At first they were not as established as they are today. Its development in society has led to the management of these platforms also evolve as time progresses. LinkedIn is a clear example of this advance given that it is changing from an online curriculum to a platform that looks more like Facebook every day.  In it, certain users make publications that are more personal than professional and this feature along with some other has led to this social network to establish a stricter algorithm in their publications. In this article…

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Facebook Ads

Facebook Ads: How to Segment the Audience?

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One of the key elements for the success of a campaign on Facebook Ads is the correct segmentation of the public. Here’s how to effectively put it into practice … Effective audience segmentation is one of the winning moves for a successful Facebook Ads campaign. In fact, “segmenting” means being able to identify that slice of audience that represents the perfect recipient of your ads. Facebook is a basin populated by users of all types, from countless combinations of different characteristics. An announcement cannot be for everyone, for two reasons: the first of a practical nature refers to its exorbitant…

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advertising on social networks

The importance of advertising on social networks

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Online advertising has incorporated new platforms and business opportunities for companies and brands, there are many types of advertising channels on the Internet. According to the latest studies the most used by brands is advertising in searches, but has gained a presence in the plans of the companies the advertising on social networks. Since the business models of the social platforms in the last years, has been oriented in subtracting presence to the organic contents so that the companies invest in advertising on social networks with the purpose of obtaining a greater scope for publications. The importance of advertising on…

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Advertising on Facebook

10 Little-Known Tips and Tricks about Advertising on Facebook

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The system for displaying posts on Facebook is designed in such a way that each post sees only a small percentage of the subscribers to your account or page. This leads to the fact that the news does not see everything and, accordingly, important information may pass unnoticed. The solution to this problem can be paid posts and advertising on Facebook. The marketing portal Kissmetrics has published 10 tips that will help to use advertising on Facebook as efficiently as possible. 1. Facebook Lead Ads One of the new types of campaigns on Facebook is  Lead Ads, which allow advertisers…

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Social Media Advertising

Social Media Advertising: The Future Of Advertising

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Definition of Social Media Advertising The Social Media Advertising was created to increase the visibility of a particular brand on the network, focusing particularly on the world of social networks and online communities. The use of these unconventional channels makes the image of the company or brand that you want to sponsor incredibly closer to the users of the network, which are transformed into potential customers. In this way the communication becomes one-to-one, managing to transfer the promotional message directly from the brand to the customer, in an effective and personalized way. How can a social media advertising strategy help…

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Twitter For Business

Twitter For Business: Optimize Your Local Business Activity

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Twitter for business is an ideal tool to create good interactions, to chat with interesting people and create good interactions. Of course, at the beginning it is difficult to increase Twitter followers. But I assure you that once you get the pace you cannot do without the social twittering. For many, in fact, Twitter becomes a real passion. We follow the trend topics, we follow the trends, we create and follow real discussions that sometimes end with nothing. But this is the beauty of social media: they reflect reality. Of course, a personal profile is easy to manage. Perhaps because…

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Facebook algorithm

Facebook algorithm and visibility of pages … are pains!

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A bitter bite the one served by Zuckerberg to the companies, an update of the Facebook algorithm that has the air of being a half-catastrophe on a social level. Surely you too have noticed that the more the posts of your fan page are commented and appreciated, the greater the organic coverage, but from today it is not enough to have as under the post, it is necessary that your fans interact writing comments.

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