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Social Media Advertising

Instagram Stories Ads

5 Tips For Success with Instagram Stories Ads

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The success of Instagram Stories in 2018 has gone well beyond the most optimistic expectations, as demonstrated by the 400 million and pass of daily active users. For this reason, the fact that more and more companies have started to publish advertisements within them is not a little astonished. It’s known as Instagram Stories Ads, and these advertisements are an excellent tool for online communication for companies, as they guarantee the achievement of new audiences to display the brand, products, promotions and the core business, involving at the same time the audience that already has interest in its activity. The…

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LinkedIn Algorithm

6 Tips To Beat The LinkedIn Algorithm

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The use of social networks has evolved over time. At first they were not as established as they are today. Its development in society has led to the management of these platforms also evolve as time progresses. LinkedIn is a clear example of this advance given that it is changing from an online curriculum to a platform that looks more like Facebook every day.  In it, certain users make publications that are more personal than professional and this feature along with some other has led to this social network to establish a stricter algorithm in their publications. In this article…

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Facebook Ads

Facebook Ads: How to Segment the Audience?

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One of the key elements for the success of a campaign on Facebook Ads is the correct segmentation of the public. Here’s how to effectively put it into practice … Effective audience segmentation is one of the winning moves for a successful Facebook Ads campaign. In fact, “segmenting” means being able to identify that slice of audience that represents the perfect recipient of your ads. Facebook is a basin populated by users of all types, from countless combinations of different characteristics. An announcement cannot be for everyone, for two reasons: the first of a practical nature refers to its exorbitant…

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advertising on social networks

The importance of advertising on social networks

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Online advertising has incorporated new platforms and business opportunities for companies and brands, there are many types of advertising channels on the Internet. According to the latest studies the most used by brands is advertising in searches, but has gained a presence in the plans of the companies the advertising on social networks. Since the business models of the social platforms in the last years, has been oriented in subtracting presence to the organic contents so that the companies invest in advertising on social networks with the purpose of obtaining a greater scope for publications. The importance of advertising on…

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Advertising on Facebook

10 Little-Known Tips and Tricks about Advertising on Facebook

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The system for displaying posts on Facebook is designed in such a way that each post sees only a small percentage of the subscribers to your account or page. This leads to the fact that the news does not see everything and, accordingly, important information may pass unnoticed. The solution to this problem can be paid posts and advertising on Facebook. The marketing portal Kissmetrics has published 10 tips that will help to use advertising on Facebook as efficiently as possible. 1. Facebook Lead Ads One of the new types of campaigns on Facebook is  Lead Ads, which allow advertisers…

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Social Media Advertising

Social Media Advertising: The Future Of Advertising

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Definition of Social Media Advertising The Social Media Advertising was created to increase the visibility of a particular brand on the network, focusing particularly on the world of social networks and online communities. The use of these unconventional channels makes the image of the company or brand that you want to sponsor incredibly closer to the users of the network, which are transformed into potential customers. In this way the communication becomes one-to-one, managing to transfer the promotional message directly from the brand to the customer, in an effective and personalized way. How can a social media advertising strategy help…

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Twitter For Business

Twitter For Business: Optimize Your Local Business Activity

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Twitter for business is an ideal tool to create good interactions, to chat with interesting people and create good interactions. Of course, at the beginning it is difficult to increase Twitter followers. But I assure you that once you get the pace you cannot do without the social twittering. For many, in fact, Twitter becomes a real passion. We follow the trend topics, we follow the trends, we create and follow real discussions that sometimes end with nothing. But this is the beauty of social media: they reflect reality. Of course, a personal profile is easy to manage. Perhaps because…

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Facebook algorithm

Facebook algorithm and visibility of pages … are pains!

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A bitter bite the one served by Zuckerberg to the companies, an update of the Facebook algorithm that has the air of being a half-catastrophe on a social level. Surely you too have noticed that the more the posts of your fan page are commented and appreciated, the greater the organic coverage, but from today it is not enough to have as under the post, it is necessary that your fans interact writing comments.

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Advertising On Facebook

5 Factors Of Effective Advertising On Facebook

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In this article, we’ll look at 5 factors of effective advertising on Facebook. You know that millions of people use Facebook daily! That’s why the conversion rate of CTR increased from 0.5% to 0.9%. Advertising on Facebook has become more effective, but not for everyone: many target the audience by interests, demographic data, geography, create beautiful advertising models and write texts, but clients do not. What are they doing wrong and what should be done to make the advertisement work. Factor 1: Strong offer The principle works in any advertising: if you have a strong proposal, your advertising on Facebook campaign will…

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