Superpages is one of the most important websites to get to know for small business owners. They’ve recently announced that consumers can now use Yahoo! Widgets and Google Gadgets to search for local businesses from their desktops. But how does that help you, the advertiser?

In a word, it doesn’t help you get better advertising. It does help you indirectly. When consumers download the widget they have access to Superpages and its advertisers instantaneously from their desktops. This increased user-friendliness gives Superpages advertisers a leg up in the local marketplace. But will users in your local area use it? They might. If they know about it.

That’s where you can help them. Why not put an icon, a message of some sort, on your website telling your visitors that you are a Superpages advertiser and encourage them to download the widget? Every advertiser you get to download the Superpages widget means that is one more advertiser more likely to find you when they are in need of your services. Become a customer-evangelist for Superpages and you can develop your own customer evangelists. What goes around, comes around.

Advertisers with Superpages will be enjoying a new way of interacting with clients now. They have recently added a brand new feature, the “Post a Business Reply” link that will allow users to respond to the reviews left for their business.

In addition to rating and reviewing local businesses, users can report incorrect business contact information and blog about a business. Other user-generated/enhanced content abilities, for both user and advertiser, include options to contribute information about businesses, such as products, services, specialties, hours of operation, and photos of the business. Superpages.com has more than 550,000 user-generated content entries.

The ability to respond to what people are saying about your business online can be extremely useful in thanking and encouraging people. If someone leaves an unhappy review, you can try and remedy the issue, which is often one that you weren´t even aware of. This new Superpages function also allows businesses to correspond with their visitors and this can actually help create a bond between the company and the client, which is very useful in promoting repeat traffic!

All in all, it looks like this new addition to Superpages is going to be a great one that many people are using.

Superpages has become well known as the online resource for local advertising and finding local business information. Despite this, there are some who say that Superpages is on its way out . . . could this be true? The online Yellow Pages is something that many people have found to be a natural extension of the print Yellow Pages and advertising on both is something that can really help you expand your market.

Superpages may not be a necessity, but at the same time, it is definitely where people go to find local information on businesses in their area. If someone is looking for a pizzeria in their area, Superpages is the perfect place to look. Despite naysayers, this website has also seen steady growth over the years as more and more people turn to the internet to find vital information.

You may not desperately need Superpages, but it´s a good idea to get as much publicity as possible and when you have the option of being included in one of the largest local online business directories, it´s a good idea to take it. Your business certainly can´s suffer from being listed where thousands of people search every single day!

A recent improvement was noticed on the Superpages site recently. Apparently, when you log in or search for a specific area, you will be shown local events for that region. This is a whole new facet of information for Superpages and could be extremely useful to those who are using it to find a business and are also interested in local events.

How can you use this for your local business? You need to set up an event. That´s it. Whether you have a concert or a special party or any other big event, you want it to be something that draws attention to your business, but offers something to the community.

Once you have your event in place, make sure it gets listed on American Towns, which is where Superpages is receiving the information on local events. This feed could be invaluable to small business owners who are hosting a local event. It is definitely another area to explore if you want to get some extra publicity. Not to mention, a local event is often very popular among the residents who just notice fliers, as well!

(Source) Of all the top online yellow pages and local search sites, I believe that Superpages may now have the distinction of having the greatest variety of Web 2.0 features. Out of Local.com, DexKnows, Yellowpages.com, YellowBook, Citysearch, and Google Maps — none of them have photos + ratings/reviews + “blogs” + user-provided profile data. Only Yahoo Local really approaches this number of user-content features, I believe. Out of all of the top IYP and local search sites, only Yahoo Local and Superpages openly invite any users to supply photos for locations — Google Maps only allows business owners and content partners to supply photos.

This is one more great reason to use Superpages.com. You can start a business listing and have your customers go by, review your business online, and even upload photos of your business or events that your business has sponsored and get your customers talking about you. There is no more powerful method of advertising that word of mouth and Superpages makes WOM even better. Here are some of the unique and powerful benefits of Superpages Word of Mouth:

• Inbound links to your website
• User reviews
• Photos of your business and events your business sponsors
• Every ounce of content on Superpages.com gives search engines one more way to rank your website
• You can use Superpages.com for reputation management
• Not only can users review you, but they can rate you too
• Maps that take customers right to your door

When it comes to advertising your business online, no one does it better than Superpages.

Do people call you to do business? If so then you might consider signing up for the Superpages Pay Per Call Service.

Pay Per Call is based on the same principle as pay per click. Visitors to Superpages see your ad and click a call button from their cell phone. If the call goes through and someone answers the call on your end, then you pay a pre-determined fee, based on your bid, for that call. Now it’s up to you to close the sale.

Virtually any business can benefit from pay per call. If you live in a metro area where there are a lot of mobile phone users then you will surely benefit. If mobile phone users are a primary target for your business then you are killing yourself by not using pay per call. Superpages makes the pay per call service simple and worthwhile.

It works like this: You set your price per call and a monthly budget. Then you create your business ad. You are then assigned a special pay per call tracking number. Your number can be a local number or an 800 number, your choice. After that, you design your ad and you are only charged for completed call. Hang ups, repeat calls, calls for less than 15 seconds, and unanswered calls won’t be counted.

I’d encourage you to try the Superpages Pay Per Call service today.

Superpages.com is unique among local directories. It isn’t local in the sense that it has an office in your home town. It is local in the sense that you can place an ad for your business in certain categories geo-targeted toward your hometown.

You start with a basic free business listing. That includes your address, phone number, and business name, and you can choose up to five categories. Superpages.com will automatically list your business in your local hometown for free. If you want a broader reach, you’ll have to pay for it.

What you’ll pay for that broader reach depends a great deal on where you want your listing to reach. If you are in a small town, for instance, and you want your business ad to appear to residents in other nearby small towns then you’ll have to pay for each town you want your ad to appear for. You can aggregate this by selecting to appear for a certain county instead.

Another way to upgrade your business listing at Superpages.com is to pay for bold, red lettering, or other highlighting features. For each one you choose, Superpages.com will add an additional fee to your business listing. Finally, you can add a pay-per-call feature to your ad, which will give viewers of your ad the option to automatically call your business by clicking on the call icon. For every viewer who clicks on the call button, there will be a charge similar to what you’d pay for a click in a pay per click campaign.

Superpages.com is a very popular business destination and it’s growing every day. I highly recommend starting with the free listing and adding the pay features as you feel they are needed. I think you’ll find it to be a good source of traffic.

Superpages has a great feature that I like. There is an online shopping feature that allows users to enter a product that they are looking for and a page will pop up that shows them where they can get that product - both locally and online.

Shoppers can shop according to category or by the search box on the shopping page. Categories that you can shop under at Superpages include:

• Cars
• Health and Beauty
• Clothing
• Home and Garden
• Musical Instruments
• Office Products
• Jewelry
• Computers
• Electronics
• Kids and Family
• Sports Memorabilia
• Flowers and Gifts
• Events
• Media
• Video Games

Each categor of course has subcategories as well. There’s a column that shows results for eBay as well as another column just for Superpages results. Then there is a review column that allows users to do research on the product they are looking for. And a really cool feature that I like is the user can hide any one of the columns. So if you aren’t interested in seeing what’s on eBay, just hide it.

If you click on the Superpages column then Superpages will bring up a list of merchants that carry the product you are looking for. At the top of the page there are three tabs:

• Yellow Pages
• Shopping
• Web Results

If you click on Web Results you can enter your zip code or city and state into a search box and bring up local places that carry your item or advertise it online. If you advertise your local business on Superpages, do you think your business will show when people make a local search there? I’m betting it will.

Have you tried Superpages? This is one of the best local advertising sources on the Internet. The sample ad above shows you how the ads on Superpages.com look - clean and crisp.

One of the things I like about Superpages is the ability to write an ad for mobile phone users. You can actually write your ad and include an add-on that is a pay-per-call feature, allowing mobile users to call you directly from the Internet. This is a dynamic feature for local small businesses. You only pay for each call and the bidding works just like it does for pay-per-click ads.

Other cool Superpages features include a Send feature, allowing users to send a particular ad to their friends, either to their e-mail or to their cell phone. Again, that’s a super powerful feature.

Superpages also includes maps and the ability of users to rate a business. This can be a very useful feature because your customers can go online and tell everyone what a wonderful service you provide. You can even target your Superpages ads for local or national business.

When considering where to advertise your local business, consider Superpages. It’s better than Yellow.