SEO web design is a process of creating websites that search engines can scan, index and understand. Search engine crawlers cannot “read” and “interact” with a website as with a human being. For this reason, they access the HTML code of the site and look for signals that help them understand the structure of the site and the meaning of its content.
If your website needs to be updated, to adapt it to the new sales strategies of your company, you will probably have turned to a web agency that has proposed you to make a graphics redesign. But is it enough to have a website restyling that will help you sell in 2019? Unfortunately, web marketing agencies often forget that …
A website must be your best seller.
It should not only be beautiful, it must also work to attract qualified traffic, create a database of contacts and help you find customers.
What do you miss then to have a really useful website restyling?
1 # SEO on the site is not enough
How many pages does your site have?
Already imagine the scene: once you put online the new site, you will think you have finished because the pages you had before (now more beautiful than ever) will do for the purpose. You will not have an editorial plan to make the number of pages increase from month to month. The number of pages will always be those until the next redesign (in a few years).
BAD NEWS. This is not enough! The more pages you have online, the more you are active to publish new ones and the more Google rewards you with good indexing. So, you should not limit yourself to optimized SEO pages that you already have, but you also want to open a blog area!
2 # A site that presents your products is not enough
How many of your site visitors become contacts in your database? If your answer is “I do not know” or “less than 1%”, it means that whoever created the site has forgotten a fundamental part of its effectiveness: the Landing Page.
A Landing Page is a page with a form that allows you to collect the data of potential customers who are visiting your site, and to create a database of contacts.
I’ll give you an example that happened to us: We met a company in the B2C, with a great need to collect names of potential customers. The last agency that had followed the online strategy, had managed to procure only 36 contacts in a year. By adding the right landing pages to the right place, we were able to convert 37 people into contacts on the first day only. After 2 months, we have created a database of over 1,000 contacts!
This is the difference that can make a proper lead generation strategy on your site.
3 # Explain who you are is not enough
You know that in 90% of cases (in 99% in B2B) the page most viewed by your potential customers is the page “who we are”?
Now try to make local mind …
- What does this page transmit on your site?
- What do your potential customers understand about you?
- Did you happen to write that you are an industry leader like all your competitors?
- Is it a poor page of images and content?
- Would you buy from your own company after seeing it?
Here are a couple of ideas that you absolutely must not underestimate for website restyling.
Study your buyer well and try to understand what you are looking for from your company. Learn by reading this article to identify your needs and desires, try to bring them back (through images, texts, links and videos) in your “who we are” page. When a user lands on this page he/she must understand on the fly that he/she has found the company he/she was looking for.
Add for example …
- Team photos (if you are in the B2B also the professional role and a bio),
- Reviews of your best customers (even video reviews!),
- The differences between you and your competitors (on this point, try to go deep and do not just write that “you’re better because your service is turnkey”),
- The “Why choose you?” and all that can make you feel like the best company they could turn to solve their problem.
You spend the day surfing the internet. With the arrival of mobile technology and the constant growth of new smart devices, it is rare that someone does not connect in 24 hours to the network.
We go from one place to another, moving in a hierarchical way. This is not always the case, because we can really navigate in the way that is most attractive to us. The road may be marked, but you will be the one to decide if you are going by one detour or another.
Here we come to talk about an error that we all make when we try to talk about our web space. You have to differentiate between the terms website and web page. They may seem synonymous. To be clear that they are not.
Normally when we enter the internet, we usually say: “enter my web page” or “browse this web page”. The correct way would be to say website, but very few people use that word when they talk about the network.
In addition, in this article I will use cyonwo.com for as example to take you out of doubt, after reading the article. Of course, later you will have to be the one to correct the form or context in which you use these terms.
What is website?
A website or web site is one in which we find a collection of web pages related to and common to an internet domain. Each time we use a specific World Wide Web or ‘www’ as www.cyonwo.com, we will be entering a web space.
Within the website, a lot of information will appear. Everything will be hierarchized with a concrete structure. At present, that order can change according to the design of each site.
Usually, you will find a home. From there, you will navigate through the different URLs, to move from one page to another. All those linked web pages make up the place.
The websites are written in HTML code and accessed through a browser. Nowadays, from any intelligent device, you can enter a website. In addition, you should know that all web spaces must be hosted on a server.
Types of websites
We can find many different classifications while surfing the Internet. We may not name everyone, but these are some of the most prominent types of websites …
- Institutional or corporate: They are made by a company or entity in order to know you through the network. In the case of companies, it serves to promote your business. Examples: The previously mentioned Cyonwo could serve. Also the websites of the different City Councils, Provincial Councils …
- E-commerce: These are virtual places that have been created to buy and sell online. Currently, Amazon is one of the best known.
- Blogs: Spaces where content is offered and readings are recorded. A user can write interesting posts to share with the rest. They can include forums, for the exchange of opinions.
- Directories: Information is entered and structured by categories or subcategories. We can find company directories, blogs, types of websites …
- Virtual communities: These are places where people with the same concerns and interests can get in touch through chats or forums. For example, social networks.
- Informational and educational: They seek to give information or help in the education of people, as their own name indicates. It is not done looking for an economic purpose. Most media offer their news on the Internet without the need to be registered and pay for them. That could be one of the examples of informative site.
In addition to …
- Downloads: To upload and download from the internet: music, videos, movies, images, programs …. For example, Softonic.
- Game site: Virtual places where you can play different entertainment games.
- Auctions: Bid and auction items online. The clearest example is Ebay.
- Web 1.0: A static place where you can only go through the pages, without interacting with them.
- Web 2.0: An interactive site where the visitor can do more than go through the page. Contribute content, extract information, etc.
- Web 3.0: It’s about smart web spaces. It recognizes the user and shows a dynamic according to their tastes, preferences, mood … Their development is still being perfected.
- Collaborative or Wiki: Users are responsible for keeping the site alive. Wikipedia serves as an example.
What is web page?
For its part, define web page as an electronic document that is capable of containing: text, images, sound, video, links, programs … Each of the URLs that we find on a website, are Internet pages.
When we visit cyonwo.com, we arrive at the home of the website. From there, we get to know in depth the startup of development of apps and webs to measure. We will follow a navigation route through the different pages that it offers us.
You can see their success stories. You will have the option to request a budget to publish your future project. In case of being a developer, it will give you the option of certifying it and choosing to carry out work that may arise. You can even visit the blog to read the post with which are updating. All those pages, form Cyonwo and therefore, are integrated into web space.
Types of web page
According to its construction …
- Static: These are pages that mainly show you a permanent information. They are created through the HTML language and through it, the images, videos, texts and all the contents of the page itself are shown. The files that make up the page are contained in a hosting and are usually not updated continuously.
- Dynamics: In these pages, unlike static ones, the content tends to vary continuously. They are created in an interpreted language, the clearest example is PHP. CMS as WordPress are the clearest example of interpreted language. Allows the creation of applications within the web itself. Its creation is more complex, so its cost will be higher.
According to your technology …
- In HTML: Static pages are built in the HTML language. It is easy to learn to build them using software and even in a simple text editor. But they are somewhat poor, and for example they are not recommended for sales or marketing.
- In Flash: Pages built using Adobe software called Flash. It allows to realize animations. They are pages loaded with effects, movements, sounds, and in general very showy. For viewing, you have to have the necessary plug-ins. They are heavy websites, so the download time could be high.
- In the language of the server: They are the dynamic pages. They are created in PHP and other languages such as ASP or Ruby. They use a database to store the contents of the page. You must have professional knowledge to be able to develop these types of language. In addition, these pages are ideal for when you interact with other users or customers. Even so that your business is better known through marketing.
From now on, you have to be clear that it is not the same to talk about websites or web page. The mistakes we made before reading the post can be avoided. The difference is simple and just by changing the chip, we will communicate properly.
Just as you read it … in this article, we will discuss with you to design your own brand. It is a matter of giving a few brushstrokes on the fundamental steps you must take to give identity to a company, project or personal brand.
Yes, nobody has said that it was easy and above all, we do not take responsibility for the results …
#1 – Make a brand workshop
Every creative process must begin with a reflective and participatory period. Your brand, your company, or your project will coexist in a market full of competitors, customers and suppliers. It will coexist in a constellation of names, that’s why a good naming is so fundamental and analyze where the project is going to be located.
It is not enough to lift your finger and predict where the wind is blowing. There has to be a more in-depth analysis. Find out about methods and tools that can help you make decisions. It is not unreasonable to initially make strategic proposals that can later be used for the marketing plan or even for the strategic plan.
#2 – Conduct a research
Once you have decided on the competitive environment in which you will live, it is time to start thinking about concrete ideas. Do an inspirational search. Take a look at what the competition has done. Look beyond borders and discover new international projects.
Make a presentation with these inspiring ideas as a collage to have the clearest ideas. Once you’ve gotten soaked in the spirit of the project, it’s time to take the next step.
#3 – Do you have the necessary tools?
First of all, we hope that to create the logo do not have in mind to use paint, which more than one scare has already given to some. The most convenient thing is to have all the Adobe applications, including Illustrator, Photoshop, InDesign and others, so you can apply the brand to all media
It is true that there are also other free or less expensive utilities that allow vector drawing and replace Illustrator, such as Inkscape, Gravit or CorelDraw. However, they have many limitations. To illustrate, you can use a graphic tablet that will allow more freedom of stroke than a mouse.
Before continuing, you can consider studying some notions of design. Because unless you are self-taught and there is a Picasso inside you, you will hardly be able to capture what is in your head.
#4 – Poses 2-3 lines
Now that you have decided which software to use, it’s time to start design your own brand. Surely the first thing you draw is not what you finally choose, so it is essential that you consider several lines or alternatives. Creating between 2 or 3 different is normal.
Try to make each one unique, with different personalities to cover the different tastes of your target audiences. To make it easier to imagine which one will finally be chosen, make a couple of applications for each of them. The typical thing is to present mockups of business cards, stationery or the website.
#5 – Consult with the nearest people
It is not good to work alone. The opinions of others should always be welcome. Especially because it is the people outside the idea who in the future will be potential customers. Do not cut yourself and do the participatory process, make a vote even if you see it necessary. The more feedbacks you have, the better.
#6 – Develop the winning proposal
Now that you know where the brand creation project will go (because you still do not have a definitive one), it is necessary to polish those defects typical of the production phase. Leave the logo clean, finished and in high quality. When you look at it, you say: it has been well and you do not need to make any more changes.
Finally, you already have your own logo! It seems that the time and money you have invested finally pays off. Only a small nuance: although you do not have to make changes, the work with the brand has only just begun.
#7 – Design a brand manual
Now that you have what you were looking for, if you want you can frame your logo or you can use it. It is clear that the brand will need to be applied in different formats and surfaces. It will be on web pages, on social networks. It will even be used by third parties as customers or suppliers. Therefore you have to make clear what the rules of use and application are.
The first of the 10 commandments of graphic design defines that every logo will be accompanied by a brand manual. The applications on different colors, materials and corporative elements among others are contemplated. You will determine what can and cannot be done with the brand.
#8 – Develop all the applications you need
This is the most exciting moment of the design your own brand. This is the time to apply it to those elements that you have thought about in the brand manual. For each of them you must perform some final arts that you will send to production.
You will have to take into account cutting margins, printing methods, kind of inks, materials … In short, fundamental considerations so that in the printing house or the place you go to do not ask you to come back where you came from.
Cost Of Hours
Brand workshop: 5-10 hours + Research: 2-4 hours + Tools: 3-6 hours + Line development: 32-48 hours + Consultation: 1-3 hours + Final proposal development: 7-10 hours + Manual brand: 10-15 hours + Application development: 15-20 hours
Estimated total (for low): 75 hours
There you have an estimate of the hours it will take you to develop a brand. Now translate it into money, because only you know what it costs an hour of your time. It’s time for you to take accounts.
As you have seen, design your own brand is not a task that lasts, much less a working day. We have already presented you with the necessary tools and steps so that you can create a brand on your own.
A poorly designed website with gaps and holes can have a significant negative impact on the functioning of the business. In terms of trade, this equates to the loss of thousands and thousands of dollars every second. In this article, we will focus on just a few aspects of bad website design – and will talk about what common mistakes exist and how to avoid them.
1. Design over functionality
The functionality of the website should be above all. Even if your design is beautiful and looks like Leonardo da Vinci tried it, but the site does not perform its direct functions, the design is bad. You must try to balance the beauty and functionality to avoid bad website design, navigation can be beautifully implemented, but at the same time be intuitive. The site should not primarily hit, but sell. All the rest is optional.
2. Overflow of pop-up windows
Use pop-up windows wisely. Imagine yourself at the buyer’s place: you went to the site in search of the product you need, and instead of the product card and its description, you end up with endless pop-up windows offering to register, share the page, leave contact information or simply view the advertisement. Do you buy something on such a resource? Correctly, you will run without looking back. Think about the fact why it’s listed in bad website design, well simply think if pop-up windows did not irritate users, would the plug-in developers spend their time and effort creating special blocking programs and browser extensions? according to ms office 2016 key it won’t happen.
Of course, not every pop-up window is evil. They can be very useful for users. The same forms of online chat rooms, for example, are very useful. As well as pop-up buttons social networks, but only after the user became familiar with the content and reached the end of the page. Or the user viewed several pages of the site and after that you can use the pop-up form to invite him to subscribe to the materials of your resource, since he was interested in them anyway. In general, there are options, but only after the visitor has received what he wanted. If the pop-up windows are opened immediately when you go to the site, they definitely harm, and do not benefit. Better really without them, than with them.
3. Unreasonable color solution
The color scheme of the site is able to directly influence the decision of visitors to use the services of the company. Color participates in formation of opinion about the company, its reliability, serious approach to business, professionalism. Colors affect the mood and the behavior of the user. Read about the rules of combining colors and their psychological aspect, make sure that the colors are calm, seasoned, fit the theme of the site, so that there is no variegation, excessive brightness, gloom or a lot of empty white space.
Continue Reading: 10 Tips For Killer Web Design
4. Variety of fonts
Do not abuse fonts. Selected fonts are your demonstration of confidence, moderation, consistency and taste. And as care about the sight of visitors to the resource (as in the case of choosing a color solution of the site). Be sure to think about the fact that the font was quite common and that it had an adequate replacement in each of the existing browsers.
5. Weak, irrelevant content
Another fact of bad website design that we often avoid as the website needs constant support and updates. You cannot create content one single time and this is to calm down. Your content is the first impression that the user receives when he first hits the resource. Therefore, texts, photographs and videos should be convincing, relevant, high-quality, written for people, not for search engines.
6. Excessive number of links
Links on the site perform several functions: links between pages, switching to downloading additional material, switching to third-party sites, etc. Yes, each of them has its own semantic load, but put yourself in the user’s place. Typically, the links are highlighted graphically, if there are too many of them – reading the content is significantly more complicated. It is easy to click on the links accidentally, and then you have to cancel the action and lose for this time (especially if you are using a mobile phone or tablet for viewing). To avoid bad website design please do not overload the page with different links, use them wisely and only where they really need it.
Autostart of music or video files is terrible. Firstly, it is not convenient for everyone to listen to the tracks that you have proposed right now. Secondly, people themselves like to make decisions, and do not like it when everyone decides for them. Thirdly, it’s just annoying.
8. Placement of third-party ads on the site
Placement of advertisements can seem very tempting in terms of additional income but it is a fact of bad website design. Keep in mind, if your site does not specialize on this, then do not overuse advertising. After all, there is always a chance to lose a client who will go on such an announcement to another resource and will forget to return to you. And even such posters and banners can significantly slow down the work of your site.
Does web design influence the traffic of your website, will people stay and shop? Of course. You’ve seen websites that scream their own kind: “Bad Idea!”, It’s clear that because of the inept design of the website, this company is losing potential customers. That’s why killer web design is important for all business.
It does not matter whether you are new to the Internet or an experienced marketing professional, in any case, you should be aware that one of the components of the success formula is a good killer web design.
Here are my 10 tips, they will help you create a killer web design that will attract potential customers instead of scare them away …
I. Simple Navigation
The way to success when someone go to your site, people usually look for something specific. These can be recipes for low-calorie dietary dishes, which can be prepared in half an hour, or which online business run the best. Whatever they wanted, in any case, an answer is required. So ask yourself: Why did people come to my site? When you understand why, you will need to do a search for what people are looking for, as simple as possible.
I visited a lot of websites that it was difficult to deal with. And do you know what my first reaction was? – “SKIP!”
And I’m looking at the next website, can I give an answer to my question here. People do not want to waste their time and hunting for things that should be easy to find.
So, if people came to your website in search of tricks, there should be a button for navigation, which is easy to see and identify. The navigation bar people are accustomed to searching on the right side or top of the website.
II. Glittering Nonsense
A direct road to a dead end, you’ve met such sites where elephants dance or on the screen run chips from poker and ask you to click on them. From them, I just have a headache, and on my computer I’m looking for a button “Let me out of here as soon as possible.”
If you are running a professional website, please do not use flashing graphics. It you are guaranteed to scare people away from your site. People came to you for information. Not to click on ads or to destroy your brains.
A killer web design is a pleasant place to stay for clients. As a department store. Think about it when you go shopping. You want to go into a clean store, with well-disposed goods, with good service, and with the products that you are looking for. Your website should be a reflection of such a store. If you wait for everything listed from shopping, is it not fair to assume that customers will expect all the same on your website.
What about music? There’s a difference. I think that on most business sites it should not be. But let’s assume that you work with a realtor who, during summer holidays, leases out houses on the ocean coast. The site sounds music similar to the splash of the ocean at the foot of your desk. It seems to me, in this case the music is good, but I would definitely have it turned off by default with the option to include it if desired. Do not forget that many people look at the sites at work, and they would not want the boss to know about it. If you have loud music on the site, or it’s on by default, and you cannot see the way to turn it off, the visitor will run away from this site faster than the cat that saw the Doberman’s jaws.
Keep Reading: 3 Essential Features of a Secure Online Shopping Cart
Improving the industrial landscape in color, the preferences of all have their own, but studies show that colors affect human emotions. Look at the largest sites like Amazon, their layout, as well as color schemes, are simple.
I recommend sticking to the same direction for you killer web design. If you have a financial investment site, then the colors should be conservative. Or you sell beach accessories, then use more cheerful colors. Or you have a site dedicated to pre-wedding parties, then, I would say, gentle-pastel. Think about your audience and understand what the color scheme should be.
The highway to your destination, there is no need for anything smarter, except to check that all your buttons refer to pages and these pages are listed correctly. Nobody, including Google, likes broken links. It can be tedious, but still do it. If you move the pointer over the button and look at the bottom left corner of the screen, you will see which page the hyperlink leads to. Just check their correctness.
V. About Us – Is your VCard correct?
Usually, before you deal with it, people want to know the main points. Who are you, how to contact you, what are your guarantees for goods or services, whether you will resell my e-mail, and what your security policy is, when I receive the goods, etc. You should answer all these questions in order to create an atmosphere of trust between you and your potential clients.
VI. Site Map
How will I find my way in this huge city? Let’s say you have a lot of products or pages and resources. The site map helps people find what they are looking for, quickly and without the need to wander like a lost soul, across your entire site. Maps are not that hard to do, but for large sites they are very useful. They also help search engines get information about you very quickly.
Keep Reading: What to Look for in a Web Design Service Provider
Vii. Quickly Loading Pages
All the tracks to start! There is nothing worse than slow-loading pages. You can optimize the graphics for your site. People hate cannot wait. You can check the loading time of your page and page rank on Alexa. In the online business, slow pages mean death.
Viii. Basket For Shopping
You need to buy several souvenirs if you sell things or services, you need a reliable and well-organized shopping basket. I met websites where a list of a million items was presented, and for the order it was necessary to send a letter there. What a nightmare! Yes, you have to spend money on the shopping basket, but it’s worth it to manage transactions. From the large number of available shopping carts for shopping, I would take a closer look at those that meet the requirements of your business.
IX. Templates or Original Design
Chevrolet or Porsche? People often think that a custom-designed website is expensive. Therefore, they prefer to use templates and compilations. In this approach, there is nothing wrong, but the difference between a site created from scratch and, as I say, “from canned food” I can see right away. Although I think that a website created from templates will not be discouraged by customers, but it will not be attractive either.
Have fun with your online business. You can go to any number of photo sites and download professional photos from cows to racing cars. So you will make your site less mediocre.
Once again, I advise you to hire a good web designer for killer web design. For a simple site you can develop with $400, while others will cost $ 1000 or more. That’s why you should hire good designers and watch examples of their work.
X. Customer Service is The Finish Line!
Okay, so how is the killer web design of the site related to customer service? Well, customer service should be covered throughout the site. From tips to free reports, to guarantees, too fast and trustworthy shopping. People want to know that you know what you’re talking about, and you can deliver the goods they want. Give a little and, I guarantee, you will return with interest.
When it comes to growing your business, there are few more effective ways than offering online purchasing potential to your customers. This allows 24/7 access to the products and services that you specialize in, and it opens up your potential customer base on a global scale. At the same time, not all secure online shopping carts are the same. You need to have a system in place that is secure and easy to use, or it could actually harm your business in the long run. With that in mind, consider the following three essential features that you need in a secure online shopping cart.
Offer Several Payment Options
There is a range of different payment options available to people today. Most people will prefer to pay by credit card or debit card when buying from an online store. There are many ways that you can allow them to do so, so make sure that it is easy for your customers to check out. You can use a variety of payment gateways on your end to accept credit cards, but you want to make sure that the process is streamlined on the users side. If it becomes difficult and time consuming for individuals to check out and pay, you might find that you lose out on more than a few sales as a result. The secure shopping cart software that you choose should make it easy for you add several different payment options to your site.
Allow Visitors to Search and Browse the Site
One of the appealing aspects of online shopping is the speed with which one can browse the aisles, so to speak. There is something special about being able to go directly where you want to go and gain the information that you need to make a purchasing decision. This means that you need to have a quick and easy to use the navigation menu to help customers find the very products and services that they are looking for. You will want to have different categories available for visitors to filter through your store. You can do this by price, name brand, category, and much more. The key is to make it easy and readily accessible. This will help retain customers and keep them from going elsewhere.
Offer Product Reviews
Consumers today want to know what others are saying about the products and services that you have to offer. You need to make sure that you provide a way for people to leave honest feedback about their ordering experience on your site. In fact, people are more likely to buy from a site that has product reviews than one that neglects to implement this feature. There are many different platforms available for you use that can be easily integrated into your eCommerce shopping site.
These three features will go a long way towards increasing the efficacy of your online commerce site. Each will enhance the quality of your offerings and will provide visitors with the information that they need to make an informed buying decision. You will begin to notice an increase in traffic once the word gets out that your secure online shopping cart is integrated well into your homepage and that it Is easy to navigate and get what you want.
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Web designers are responsible for the production as well as the maintenance of websites. They are expected to possess skills in graphic design, interface design, user experience design, site authoring, as well as site design related search engine optimisation. Web design is not just about the visual aspects of a website. There are other things involved in it, and that’s why you need to carefully choose the web designer you hire.
You shouldn’t just decide to choose someone who provides professional web design in Oxford, for example, simply because you were impressed by the appearance of the sites they created. Again, web design is not just about the looks. Consider the following pointers.
- A good web designer has to be competent with the different ways of creating websites. It’s not just about the competence in the software to use. The web designer should also be well-versed when it comes to design-related SEO strategies. You certainly don’t want to possibly have your site overhauled later on because it’s not search engine optimised. You may not be able to properly evaluate the competence of a web designer, though, so you have to take into account the next pointers.
- Experience and Client Feedback. Another highly important factor you need to take into account is the experience of the web designer. If you want solid output, stick with someone who has the experience. Web designers who have been in the business for a long time are ones who have gained the trust of clients. They couldn’t have continued doing business if they kept disappointing their clients. In relation to this, it’s also important to solicit feedback from previous clients. Clients are unlikely to be stingy sharing their insights and confident web designers won’t hesitate in giving the names of their clients for your reference.
- Web designers typically present portfolios of the works they have completed to help convince clients to use their services. Make sure you carefully scrutinize these portfolios. Don’t hesitate to ask questions. Go over the live websites and see if these sites have the features you are looking to have in your site.
- Customer Service. Lastly, it’s very important to examine customer service. Be sure to get a web designer who promptly responds to your questions and will address your concerns or complaints. Choose one who is open to incorporating the ideas you have in mind, not one who keeps asserting that your ideas are impossible to achieve. A web designer should also be great at communicating and compromising. Also, if the web designer you choose is familiar with web-based collaboration, you can conveniently discuss ideas online.
If you are paying for a good web designer, make sure you are getting your money’s worth. Be sure to find one that is competent, experienced, and easy to work with. Otherwise, you are better off using website builders, which are not really bad at producing decent websites.