Finding the perfect keyword is something that anyone involved in local search engine optimization is striving for. What is the perfect keyword? That depends greatly on what you want to do with your website or blog.

Local Search Engine Optimization Keyword Technique One
The first local search engine optimization method is to simply choose the most searched for keyword and try to optimize for that. This can be extremely difficult, if you have a lot of competition. For example, thousands of internet marketers are attempting to rank for the keyword phrase “make money online” and the huge amount of competition ensures that the majority will never reach the first page of Google.

However, if you can rank for your popular keyword, you´ll be raking in the traffic. Local keywords tend to have a little less competition. “Miami deli” will have far fewer websites focused on that keyword phrase than simply “deli”.

Local Search Engine Optimization Keyword Technique Two
Our second local search engine optimization technique focuses specifically on low competition keywords with a good search base. These are ideal keywords, but hard to find. You will often end up with what are called long-tail keyword phrases, like “Miami kosher deli downtown”. The more words included, the more specific the phrase and the less competition there will be. However, you do need to be aware that little competition may mean only one or two people are searching that phrase per day.

Ideally, you want a keyword that has less than 30,000 competitors and at least 200 searches per day. This is the best way to go with local search engine optimization, because you can almost guarantee that you´ll be on the first page if not number one.

Yahoo! Local has added a new feature. Neighbors allows Yahoo! Local users to connect with other people in their neighborhoods to discuss issues of local importance.

The great thing about this addition is that none of the other Yahoo! Local services are degraded by its addition. You can use Neighbors to connect with people in your area who care about the same local issue and through those connections, develop relationships deeper and attract more business. It’s called indirect marketing.

Whether you list your business in a specific category through Yahoo! Local or list in the CityGuide, Yahoo! Local makes it easier for local businesses to find clients and the addition of Neighbors is just one more way to connect with potential customers and build local relationships.