http://localadvertisingjournal.com Local Advertising Blog. Fri, 04 Jul 2008 00:22:26 +0000 http://backend.userland.com/rss092 en One challenging issue for businesses is the ability to monitor the ever-increasing reviews online. While at the outset this may seem to some as yet another online social media issue, the reality is that a business’s online reputation depends on how it is managed. Bad reviews are going to ... http://localadvertisingjournal.com/2008/07/03/monitor-your-rep/ Techdirt posted earlier this month to talk about the relatively underwhelming need for Powerset. We never understood the hype around Powerset. It was the latest in an extremely long line of startups that claimed to focus on "natural language search" -- which is one of those holy grails for computer scientists ... http://localadvertisingjournal.com/2008/07/02/keyword-search-evolution/ Pay per click analytics are the core base for understanding the effectiveness of your keywords and their playback value. Before analytics tools came on the market most companies bid top dollar for the broadest keywords that they could in the hope that using a bigger net would catch more ... http://localadvertisingjournal.com/2008/07/01/can-your-tool-track-multiples/ You only have one chance to make a first impression so you really need to get it right. Whether you are a large fortune 500 company or a local pizza shop if a visitor lands on your website and does not like how things look they might leave and never ... http://localadvertisingjournal.com/2008/06/30/don%e2%80%99t-be-scared-of-web-design-quote-catcher-can-help/ Tele Atlas, which is a leading global provider of digital maps and dynamic content for navigation and location-based solutions, announced today that they have signed a long term licensing agreement with Google. This agreement will give Google the access to Tele Atlas maps and dynamic content in a global ... http://localadvertisingjournal.com/2008/06/30/tele-atlas-google-more-accurate-geoads/ Hyper Local Journalism is making headlines in the news, quite literally. Traditionally, journalists raced against time to be the first person reporting from a specific location, such as Disaster A. Whomever got there first got the story, the pictures, and the big bucks for breaking it to the ... http://localadvertisingjournal.com/2008/06/29/hyper-local-journalism-social-media-with-a-twist/ The government is choosing a watch-and-see approach to online advertising, deciding to stall the inevitable hands-on, for now. At Thursday’s U.S. House Small Business Committee hearing on online advertising, Google was one of the main topics of conversation, though they did not officially participate. One of the main ... http://localadvertisingjournal.com/2008/06/28/no-gov-regulation-on-online-ads-yet/ Local Pay Per Click campaigns can offer a business a fast return on their marketing budget bucks in comparison to waiting for an organic SEO campaign to build, but that doesn’t mean a business should jump in blind. Here are some of the basics about Pay Per Click advertising. What’s the ... http://localadvertisingjournal.com/2008/06/27/pay-per-click-for-newbies/ Michael Brito on Britopian.com began his own coversation on the merits of Social Media conversations verses tradtional search impressions. Obviously each person is biased by their personality in regards to what they value more. Michael wrote: So to address the original question of “What’s more important: a million impressions ... http://localadvertisingjournal.com/2008/06/26/conversions-conversations-social-media-and-seo/ Matt Cutts from Google gave an interview in USA today that provides a basic primer for the SEO newbie on how to get your site optimized for Google. In the article Matt gave tips on increasing your site’s visibility to Google. 1. Spotlight your search term on the page. ... http://localadvertisingjournal.com/2008/06/25/googles-cutts-dishes-on-newbie-seo/ Mike Blumenthal created a very insightful post regarding the Local IYP market share values. In the article he poses his ultimate question almost immediately: Does the IYP/online business directory market share matter or has the battle already been decided? Has this category been relegated to just another niche search ... http://localadvertisingjournal.com/2008/06/24/remember-the-big-guys-in-local/ One of the biggest reasons for the hope placed in Mobile Marketing is simply this: Most consumers would rather be dragged nekkid through a field of broken glass than be parted from their cell phones. The consumer is almost always there, at the ready, to see your advertisement. ... http://localadvertisingjournal.com/2008/06/23/mobile-marketing-the-captive-audience-revisited/ It’s not news that more and more people turn to the internet to fulfill their consumer shopping needs. The trends began years ago and the convenience of it has grown so much that where analysts used to talk about Black Friday, they now talk about Black Monday. So ... http://localadvertisingjournal.com/2008/06/22/social-shopping-is-this-new-phone-any-good/ Some businesses just assume that search engine optimization is search engine optimization, out there in the black, battling it out with keywords and meta tags and links. They make no differentiation between National SEO and Local SEO, but they should. The reality is that there are many kinds of ... http://localadvertisingjournal.com/2008/06/21/local-seo-vs-national-seo/ Is your site ready to submit to search engines for promotion? Too many businesses throw their website out to the masses before it’s ready, while a little planning and foresight could make a big difference. These are some advertising and SEO practice tips to use a checklist when you ... http://localadvertisingjournal.com/2008/06/20/seo-for-submissions-and-home-pages-not-under-construction/ The fashion industry has had a love/hate affair with the internet for some time now. The first factor is that fashion was traditionally a print business. Consumers poured through magazines to get photos of the latest fashion trends. What the models were wearing, what the celebrities were wearing, all ... http://localadvertisingjournal.com/2008/06/19/fashion-gets-in-bed-with-local-advertising/ If you are a local business looking to increase traffic to a website than pay per click could be your solution. While organic listings take time to grow and climb in the search engines Yahoo’s Pay Per Click is a fast convenient way to quickly get directly in front of ... http://localadvertisingjournal.com/2008/06/19/yahoo-pay-per-click-%e2%80%93-sponsored-search-marketing-product-review/ There is a lot of talk about Social Networking for Business going on, so we thought it would be only fitting to write our next book review about it. The introduction states that: This book is written for anyone who wants to tap the power of social networking for professional reasons. ... http://localadvertisingjournal.com/2008/06/18/book-review-the-truth-about-profitting-from-social-networking/ Unlike Facebook or Myspace, Linkedin is a social media network designed for business professionals to increase their network and social contacts…which in the business world means to better their business contacts. It is also a place for people searching for jobs can list their skills and business looking to ... http://localadvertisingjournal.com/2008/06/17/linkedin-to-your-business-network/ A good internet marketing firm will increase your traffic, conversion rates, and general product or service awareness in your target market. There are many ways for a firm to manage your advertisement campaign, and they differ wildly depending on the company that you hire. Advertising/Marketing firms and webmasters that promise the ... http://localadvertisingjournal.com/2008/06/16/seo-tactics-that-will-get-your-site-blacklisted/