Web designers are responsible for the production as well as the maintenance of websites. They are expected to possess skills in graphic design, interface design, user experience design, site authoring, as well as site design related search engine optimisation. Web design is not just about the visual aspects of a website. There are other things involved in it, and that’s why you need to carefully choose the web designer you hire.
You shouldn’t just decide to choose someone who provides professional web design in Oxford, for example, simply because you were impressed by the appearance of the sites they created. Again, web design is not just about the looks. Consider the following pointers.
- A good web designer has to be competent with the different ways of creating websites. It’s not just about the competence in the software to use. The web designer should also be well-versed when it comes to design-related SEO strategies. You certainly don’t want to possibly have your site overhauled later on because it’s not search engine optimised. You may not be able to properly evaluate the competence of a web designer, though, so you have to take into account the next pointers.
- Experience and Client Feedback. Another highly important factor you need to take into account is the experience of the web designer. If you want solid output, stick with someone who has the experience. Web designers who have been in the business for a long time are ones who have gained the trust of clients. They couldn’t have continued doing business if they kept disappointing their clients. In relation to this, it’s also important to solicit feedback from previous clients. Clients are unlikely to be stingy sharing their insights and confident web designers won’t hesitate in giving the names of their clients for your reference.
- Web designers typically present portfolios of the works they have completed to help convince clients to use their services. Make sure you carefully scrutinize these portfolios. Don’t hesitate to ask questions. Go over the live websites and see if these sites have the features you are looking to have in your site.
- Customer Service. Lastly, it’s very important to examine customer service. Be sure to get a web designer who promptly responds to your questions and will address your concerns or complaints. Choose one who is open to incorporating the ideas you have in mind, not one who keeps asserting that your ideas are impossible to achieve. A web designer should also be great at communicating and compromising. Also, if the web designer you choose is familiar with web-based collaboration, you can conveniently discuss ideas online.
If you are paying for a good web designer, make sure you are getting your money’s worth. Be sure to find one that is competent, experienced, and easy to work with. Otherwise, you are better off using website builders, which are not really bad at producing decent websites.