The Advertising Industry
Advertising industry is a sector of the economy, which defines advertising as a product of economic activity and provides a…
The Types Of Advertising
Types of advertising – A division of advertising on some of its varieties by a classification bases, depending on the…
The Advertising Objectives
Universal strategic goal of advertising or advertising objectives – cause the target audience of advertising desired advertiser reaction. In terms…
The Functions of Advertising
There are four universal functions of advertising that performs any advertising campaign … 1) The economic functions. 2) The social…
The Definition of Advertising Exposure
Definition Of Advertising: The word “advertising” is derived from the Latin word Reclamare, which means, “to approve, shout, shout, cry”,…