Social Media Advertising

5 Fundamental Facebook Strategies For E-Commerce

It is not enough to create an e-commerce so that it can start selling on its own, but it is necessary for it to flow into a traffic of users potentially interested in buying. Therefore, we need to acquire different traffic resources and Facebook strategies for e-commerce is best source to get both popularity and sales in a short time.

Advetising Media Local Advertising

What are the differences between online and offline advertising?

The advertising traditional, one defined offline, takes place in the “physical” world while online advertising is moving into the Internet; simplifying to the maximum we can take this distinction as good, even if in some circumstances the nuances between online and offline advertising are more subtle. But my goal is to make your life easier, indeed easy reading, so no technicalities and big words that can confuse and put you in difficulty, beyond your knowledge in this sector, whatever they may be.

Web Design

SEO web design: How to design an SEO Friendly website?

SEO web design is a process of creating websites that search engines can scan, index and understand. Search engine crawlers cannot “read” and “interact” with a website as with a human being. For this reason, they access the HTML code of the site and look for signals that help them understand the structure of the site and the meaning of its content.


The 8 best qualities of the effective collaborator

The effective collaborator has a number of qualities.


An effective collaborator feels a sense of personal responsibility and belonging to its organization and mission. The effective collaborator always assumes the responsibility of his behavior and his impact on the organization. He does not presume that the leader or organization will provide for his personal growth or authorization to act. The effective collaborator, on the other hand, initiates or exploits the opportunities through which he can achieve his personal satisfactions, increase his potential and contribute to the organization with the maximum contribution of his abilities.

Local SEO

How to analyze your competing sites?

Analyzing your competing sites does not help in a strategic sense. Your goal is to work hard, create a site with original content, think about users and produce sales. It is better to focus on your project, be consistent, and work to improve it than spend too much time analyzing the competition.

Local SEO

7 Tricks To Go Up In Google Ranking

Grammarly is a multi-million dollar company (without external funds) that has a fantastic history, which has become the main online tool for automated grammar checking and proofreading.

The most interesting thing that has happened to Grammarly lately is its transition from application to a browser plugin, usable wherever you are writing, as long as you are online.

Social Media Advertising

6 Facebook Ads Tools That Could Improve Your Business

Although Facebook is the most versatile social network for what concerns the promotion of a business in a highly targeted audience, it is not so easy to manage its campaign without proper knowledge of Facebook ads tools.


Google AdWords: Management of PPC promotional campaigns

Whether it’s the first time you decide to venture into the world of online advertising or that you’re already familiar with the world of Web marketing and Google AdWords, here we have few tips and ideas to better manage your PPC campaign.


5 compelling reasons to hire an SEO consultant and increase traffic

Did you know that the first organic search results on Google receive about a third of the total clicks generated by users? This means that an optimization of the site is practically obligatory to scale the positions on search engines. The suitable figure to carry out a similar task is the SEO consultant, now indispensable for anyone who wants to succeed with his own online activity, even at the local level.

We imagine a company that operates purely in the territory and therefore needs to involve potential customers. The main work is done online, especially at the level of local research and therefore the work of a qualified professional is fundamental: an SEO consultant from any city must know the local reality as well as obviously know how to move on a global scale. Is this enough to guarantee me a good ranking? If the work is done professionally and you have time to wait for the results, yes. There are 5 advantages to hiring an SEO consultant.

1. Keyword research and planning

The search for keywords can also be carried out independently, but self-learners can do well to keep the site afloat on search engines; if you want to emerge the work of the SEO consultant is fundamental because it is based on a competence deriving from study and updates and on the use of professional tools.

2. Continuous control over the content

In addition to analyzing the research trends and the trend of the keywords, an SEO continuously monitors the performance of the contents to understand which strategies to adopt to keep it optimized. To give a practical example at a local level, suppose you are live in Sydney, therefore you should hire professional of LD SEO Sydney will evaluate the effectiveness of a content based also on the reality of the territory, considering all the variables that could lead to improving the palatability of the business. If the activity to be promoted is in the field of fashion, as we know, is the most trending, the potential clients will be very demanding on the subject, therefore the contents will have to be detailed and constantly updated.

3. Constant monitoring and analysis of research trends

Unfortunately it is not enough to add some keywords to the content to increase the ranking of a site; an SEO consultant analyzes research trends and keyword performance consistently, thereby tuning strategies to maximize traffic to the site.

4. Creating internal and external links

In order for a content, although excellent, to be considered credible by Google it is necessary that it has inbound and outbound links to and from authoritative resources. For the first case, it is sufficient to link to reliable and official sources, while for the second case, it is necessary to carry out a correct link building activity, or generate links from authoritative sources towards your site. This latter task falls within the competence of an SEO consultant.

5. Technical advice for site development

The intervention of the SEO consultant is not limited only to the content but also invades the technical field, especially with regard to the formatting of the site text, the organization of the pages and the correct use of meta tags.

Local Marketing

Open an online store: The top 10 free eCommerce platforms

How to open an online store? Which eCommerce platform to choose?

Opening an online store is an essential activity for any company. The incessant growth of the e-commerce phenomenon, in fact, knows no limits with a net + 15% in the last two years.

The data recorded by the latest Nielsen research leaves no room for doubt: consumers prefer online purchases. 95% of users active on the web have made at least one online purchase. The eCommerce market playing in billions. What are the reasons for this development? Simple: ultra-fast shipments, 24-hour purchase options and excellent payment authentication systems. Opening an online store is therefore an inevitable step for any successful business.

But how can you open an online store? There are two different methods that require different financial resources …

Create an eCommerce customized with a programmer or a web agency

It is possible to create a totally personalized e-commerce site designed specifically for your business, but it is also very expensive. To process an eCommerce of this type it is, in fact, necessary to contact a computer programmer or a web-agency. These professionals will be able to create tailor-made web pages that perfectly meet the merchant’s requests. A job of this type undoubtedly requires a considerable economic expenditure. Established company brands or already well-positioned online businesses can afford to choose this type of route without any problem. Smaller and more novice companies with the online world need other cheaper solutions.

Choose an open source online platform

For small businesses or companies still outside the eCommerce world, the ideal solution to open an online store is simple: use an open source platform. In fact, there are many online platforms with free registration used to create online stores. These softwares allow you to design eCommerce immediately from operational in a simple and intuitive way, without the need to contact third parties. The unique feature of open source platforms is the public use license. In other words, anyone who downloads this software will have the opportunity to view and modify the source code in a free and simplified way. The open source platform allows the merchant to independently create his eCommerce, most of the time with the help of a qualified support team 24/7.

Open an online store: The 10 best open source eCommerce platforms

Open source platforms are the cheapest and easiest way to start an eCommerce store, let’s find out which are the top 10 online:

1) WooCommerce – WordPress

WooCommerce is one of the most used eCommerce platforms and is a plug-in of the well-known WordPress CMS. To install WooCommerce it will therefore be necessary to use WordPress and use the appropriate free plug-in. This platform is great for small / medium sized businesses. The use is intuitive and simple: in about half a day it is possible to learn to use the software in a discreet and complete way. WooCommerce is also excellent for SEO purposes. With the “Yoast” feature of WordPress, it will be possible to optimize all the contents of your site for search engines. The extreme simplicity of WooCommerce could constitute a limit: the graphics and templates are not very elaborate. A unique feature of this software is the ability to have a blog integrated into your online store. WooCommerce is able to easily connect to all payment gateways. PayPal is provided as the primary payment method while all payments are accepted e-wallets such as Amazon Pay or Apple Pay. A final winning feature of this platform is the enormous availability of the support team. Opening an online store with WooCommerce is therefore recommended for novice businesses with e-commerce that are already using WordPress.

2) Shopify

Shopify is one of the most popular e-commerce platforms on the market: there are currently around 200,000 online stores that use Shopify. This platform is simple and intuitive, excellent for novice stores. Shopify provides many free templates with excellent graphics and a wide range of customization options. Shopify technical assistance is among the most prepared in the sector and is available 24 hours a day with email and direct chat. The platform has several plug-ins – free or paid – that can optimize your online store. Through plug-ins it is possible to create a dual language store, optimize the quality of the images and still manage the contents from a SEO perspective. Another particularly positive feature of Shopify concerns the level of security. All check-out and payment procedures are previously set according to high standards of online security. Shopify is undoubtedly one of the most recommended solutions for every reality that faces the ecommerce world.

3) Magento

Magento is the most complete open source platform available online, but not the simplest. A detailed and sometimes complex software, able to professionally manage any eCommerce. If Shopify or WooCommerce are limited platforms, but easy to use, Magento is the exact opposite. This platform works like a CMS and has countless advanced features. Magento is perfectly integrated with eBay and PayPal and has its own multilingual system, perfect for franchised stores. Magento is a mobile friendly platform able to manage catalog, warehouse and sales process in an optimal way also from mobile. With Magento you can manage orders quickly and easily, create automated reports, use effective marketing tools and share promotions and coupons with your customers. This is a platform suitable for already “expert” web and eCommerce personalities: its use is not immediate and often may require the help of an IT expert. Magento is therefore recommended for established companies that want to optimize their online store with professional features. For small shops that interact for the first time with the online world, simpler and more intuitive platforms are recommended.

4) Squarespace

Squarespace is a simple and intuitive open source platform, known for its potential in terms of design. This is an economic software in terms of hosting, but it has less functionality than the already mentioned Shopify and Magento. Just like the other platforms, Squarespace is also mobile friendly and responsive. The strong point of this eCommerce software is undoubtedly the graphics. The editing and design potential of Squarespace is not matched by any other open source resource. For online stores that rely heavily on visual impression, this platform is the right one! If the priorities are functionality and practicality, Shopify or WooCommerce are the best choices.

5) PrestaShop

PrestaShop is the young French platform that is developing a significant increase in membership in the last two years. There are about 150,000 online stores that currently use this software. Using PrestaShop is intuitive and simple compared to the more complex Magento with a user-friendly interface. With this software it will be possible to automate the management of your online store, customize it and connect it to the best Market Place. Among the most developed features of PrestaShop are sales management, recovery of abandoned carts and automatic newsletter planning. Another positive feature of PrestaShop is the presence of countless diametrically different themes and templates. Even the installation of plug-ins is simple and intuitive with PrestaShop. This platform, like Shopify, can be the ideal solution for small companies wishing to open an online store. For more established and established entities, more elaborate platforms such as Magento are recommended.

6) BigCommerce

BigCommerce is another popular platform for selling online. This program is very similar to Shopify for functionality and plug-ins, although many users prefer the latter in terms of performance. Over 50 thousand online stores are active on BigCommerce. The platform offers over 65 different payment methods and more than 100 different graphic templates. BigCommerce is mobile friendly, but, unlike other software such as Magento, it is not multilingual. This solution is also ideal for small and novice realities with the eCommerce world.

7) OpenCart

OpenCart is one of the youngest open source platforms in the online market. Opening an online store with OpenCart is quick and easy. Just like Shopify and BigCommerce, also OpenCart is particularly intuitive with regards to use. The features are not different from those of other platforms: list of unlimited products, enabling different payment gateways and SEO optimization for search engines. The OpenCart templates are simple and functional and there will be no need for special additional plug-ins to create a unique site. Even OpenCart, like most open source platforms, provides a single interface to manage multiple online stores. Using this platform users will be able to enable comments. OpenCart,

8) Volusion

Volusion is a platform of American origin and is one of the best software on the market to open an online store. Firstly it is simple to use, has an excellent security system and is perfectly integrated with the best Amazon and eBay Market Place. Volusion is mobile friendly and has more than 80 completely free templates to create a unique and innovative online store. This platform is perfectly connected to the Facebook social network. Another particularly positive feature of this platform is customer service: telephone and online assistance available 24 hours a day. Volusion is a platform suitable both for novice realities and for already established online stores.

9) osCommerce

Opening an online store with osCommerce is simple: it is famous for its ease of use and is one of the first eCommerce solutions launched on the market. This online cart is very similar to WordPress. It is intuitive and has multiple plug-ins to improve its performance. Unfortunately osCommerce is not updated enough to keep up with the times and this makes its features often less effective than those of other platforms. The most well-known Shopify and PrestaShop are therefore preferred to osCommerce, similar in setting, but more modern in terms of functionality. However, this software remains a valid open source solution for start-ups and small businesses.

10) JigoShop

JigoShop is a platform very similar to WooCommerce in that it is aimed at sites that use WordPress. Just like WooCommerce it is simple to install and completely free. JigoShop is also very easy to use and allows you to manage every aspect of the eCommerce website from a single dashboard. JigoShop offers the customer the possibility to test all the free templates in demo version, to check which one is actually the best for their products. Unlike Shopify or WooCommerce, however, this platform does not have a customer service via chat or by phone. All information requested by customers can only be found within the forum or community. JigoShop and WooCommerce are an excellent ecommerce solution for WordPress users.

Do you want to grow your business and improve your business results?

The 12 best cities in the world where to shop

Social Media Advertising

7 Tactics To Maximize The Value Of The Custom Audience Facebook

Imagine managing a store and being able to follow anyone who comes in with an advertisement that you can change based on what they have visited …

… to the products they have chosen

… to the parts of the store they visited

… which box they went to

… or have not gone