What are the differences between online and offline advertising?
The advertising traditional, one defined offline, takes place in the “physical” world while online advertising is moving into the Internet; simplifying to … Keep Reading
Facebook Ads: 3 classic slips to avoid
Like it or not: for a simple “communication” presence through a Fan Page, to manage a community with Facebook Groups or to try to grab some extra leads or sales by sponsoring posts or Facebook Ads. On the effective management of a Fan page on Facebook, however, you read everything online and the opposite of everything: anyone has his own opinion and that’s Okay, but you often meet 3 great myths that I think you need to refute before possible. Let’s see … More budget in Facebook Ads, better performance -> Not necessarily A greater amount of resources to invest…
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Why local search is important for business?
What factors have made local promotion on search engines important? If you scroll down in the next few minutes you will understand the importance of positioning yourself on local search. Why local search on Google is important? A mix of 3 factors has contributed over the years to increase the importance of Local Search and, in particular, the local promotion on search engines referring to all commercial activities with one or more physical locations. Here are these three factors in details … 1. Launch of Universal Search When Google launched Universal Search in 2007, it laid the groundwork for the…
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What is a website and how to differentiate it from a web page?
You spend the day surfing the internet. With the arrival of mobile technology and the constant growth of new smart devices, it is rare that someone does not connect in 24 hours to the network. We go from one place to another, moving in a hierarchical way. This is not always the case, because we can really navigate in the way that is most attractive to us. The road may be marked, but you will be the one to decide if you are going by one detour or another. Here we come to talk about an error that we all…
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What are the main Internet marketing strategies businesses can use?
In the Internet age there are a whole host of different Internet-based marketing strategies available to brands and businesses. From traditional methods such as email marketing to less tried-and-tested methods such as modern social media marketing techniques, there are plenty of different options. This article will explore which e-marketing strategies are on offer for a business – and how they can be utilized for maximum effect. Search engines Perhaps the most famous of all Internet-based marketing strategies, search engine marketing is in many ways the classic option. After all, many users begin a standard Internet journey on Google, and the…
5 Tips For Success with Instagram Stories Ads
The success of Instagram Stories in 2018 has gone well beyond the most optimistic expectations, as demonstrated by the 400 million and pass of daily active users. For this reason, the fact that more and more companies have started to publish advertisements within them is not a little astonished. It’s known as Instagram Stories Ads, and these advertisements are an excellent tool for online communication for companies, as they guarantee the achievement of new audiences to display the brand, products, promotions and the core business, involving at the same time the audience that already has interest in its activity. The…
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How to use digital resources to advertise locally
Local advertising is an effective and convenient tool, sometimes even totally free, to get in touch with customers close to you. In this article we will find out how to use digital resources to advertise locally … and we will try to cover few questions those often rise in our mind when we talking about advertise locally … Why local advertising is important? Where to place online ads aimed at local customers? What are some special features of “local” ads? Online advertising has changed the way sellers and buyers meet: once there were the Yellow Pages or the telephone directory,…
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Local link building: What is it? 8 practical tips
What is Local link building? The local link building is that segment of the local off-site marketing strategy that includes all the actions of optimization for search engines whose goal is to promote a site on the web through the construction of a network of incoming links. To make a local marketing strategy effective, off-site activities play a fundamental role in the construction of a network of connections that enhances local link building and increases the popularity of our site. Before the advent of 2.0, when the web was not made up of relationships and social media did not exist,…
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6 Tips To Beat The LinkedIn Algorithm
The use of social networks has evolved over time. At first they were not as established as they are today. Its development in society has led to the management of these platforms also evolve as time progresses. LinkedIn is a clear example of this advance given that it is changing from an online curriculum to a platform that looks more like Facebook every day. In it, certain users make publications that are more personal than professional and this feature along with some other has led to this social network to establish a stricter algorithm in their publications. In this article…
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Facebook Ads: How to Segment the Audience?
One of the key elements for the success of a campaign on Facebook Ads is the correct segmentation of the public. Here’s how to effectively put it into practice … Effective audience segmentation is one of the winning moves for a successful Facebook Ads campaign. In fact, “segmenting” means being able to identify that slice of audience that represents the perfect recipient of your ads. Facebook is a basin populated by users of all types, from countless combinations of different characteristics. An announcement cannot be for everyone, for two reasons: the first of a practical nature refers to its exorbitant…
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Creative OOH Advertising Campaigns to Draw Inspiration From
Despite the massive use of digital marketing in today’s landscape, prints and out-of-home (OOH) advertising are still among the most effective when it comes to reaching a localized target audience. Whether you are promoting a business that caters to the communities around you, or you want to expand the reach of your brand to new communities, using OOH advertising can be your best strategy. Royalty Free Photo As the technology around OOH advertising improves, we are also seeing some very creative campaigns, new and exciting content, and even OOH advertising being used as a part of a more integrated, online-and-offline…
SEO strategy for eCommerce: The optimization of the online store is not a one-shot job!
Developing an SEO strategy for eCommerce is an activity that must be carefully planned and must necessarily include medium and long-term steps. Those who deluded themselves to obtain the desired results in the face of a single one-time investment ended up irremediably to be disappointed, spending time and resources for a short-term result that had no other effect than a meteor effect: a moment of light and then oblivion. SEO activities need time to be effective, gradually gain thickness and are constantly monitored and re-calibrated. For this reason, a good strategy must provide that every single aspect is durable and,…
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