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Advertising Market

Advertising Market

The Development Of The Advertising Market

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The advertising market is part of the economic system is functioning in unity with other markets and developing within the framework of the general laws of the market economy, ensuring social demand for advertising services. In 1980 – 1990, it was the active development of the advertising industry almost worldwide. Particularly active this process took place in all over the world. Currently, the advertising market is a segment of the developed economies of many countries in the world and includes an extensive system of economic, legal, social, cultural and other relationship to emerge and develop between the main actors of…

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The Advertising Market

The Concept and Basic Information about The Advertising Market

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The Definition Of “Advertising Market” In a narrow, economic sense, the advertising market is a place where the supply and demand for advertising services, and where there is the cost. The advertising market is an independent sector of the economy, in which the interaction of subjects of the market – advertisers, advertisement producers, advertisement distributors and consumers of advertising. In a broad sense, the advertising market is a social institution designed to provide public demand for advertising services. It is part of the social system and evolves with the evolution of the economic, social and cultural processes. Therefore, the concept…

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