The Advertising Objectives
Universal strategic goal of advertising or advertising objectives – cause the target audience of advertising desired advertiser reaction. In terms of advertising communication, it is customary to distinguish two main goals, characteristic for the absolute majority of advertising messages … Forming the object of advertising awareness. Formation of the relation to the object of advertising. The main purpose of the marketing mix of advertising aimed at achieving the main objectives of marketing communication system: formation of demand and sales promotion. In marketing practice is divided into three main groups of tasks that, depending on their goals, can solve the advertisement…