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Advertising

online and offline advertising

What are the differences between online and offline advertising?

Advetising Media/Local Advertising by

The advertising traditional, one defined offline, takes place in the “physical” world while online advertising is moving into the Internet; simplifying to the maximum we can take this distinction as good, even if in some circumstances the nuances between online and offline advertising are more subtle. But my goal is to make your life easier, indeed easy reading, so no technicalities and big words that can confuse and put you in difficulty, beyond your knowledge in this sector, whatever they may be.

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Print Advertising

7 Tips For Your Print Advertising

Advetising Media/Local Advertising by

When talking about graphic design applied to marketing and promotion strategies, it is important to remember that not all designers have the same skills, and in marketing matters, for any business, it is important to apply some rules or advice so that the design of all the marketing material has better possibilities of reaching its objective, which is to put in the minds of the people, and the print advertising that promotes and induce the public to purchase. Also remember that when it comes to small businesses, there is a disadvantage against the large advertising companies that exist everywhere, however,…

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advertising on social networks

The importance of advertising on social networks

Social Media Advertising by

Online advertising has incorporated new platforms and business opportunities for companies and brands, there are many types of advertising channels on the Internet. According to the latest studies the most used by brands is advertising in searches, but has gained a presence in the plans of the companies the advertising on social networks. Since the business models of the social platforms in the last years, has been oriented in subtracting presence to the organic contents so that the companies invest in advertising on social networks with the purpose of obtaining a greater scope for publications. The importance of advertising on…

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Advertising on Facebook

10 Little-Known Tips and Tricks about Advertising on Facebook

Social Media Advertising by

The system for displaying posts on Facebook is designed in such a way that each post sees only a small percentage of the subscribers to your account or page. This leads to the fact that the news does not see everything and, accordingly, important information may pass unnoticed. The solution to this problem can be paid posts and advertising on Facebook. The marketing portal Kissmetrics has published 10 tips that will help to use advertising on Facebook as efficiently as possible. 1. Facebook Lead Ads One of the new types of campaigns on Facebook is  Lead Ads, which allow advertisers…

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target audience

How to identify the target audience of the site for advertising

Local Advertising by

The topic of the post is the definition of the target audience of the site, product and advertising on the Internet. In order to start an advertising campaign for a product or service, you need to take on the definition of the target audience, that is, the beginning of the demand itself. It is demand that generates supply. Therefore, you need to analyze who these people are, who are looking for our product or service. It is from this it is worth starting an advertising campaign. Now we will discuss where you can get the data. Stand in the client’s…

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Social Media Advertising

Social Media Advertising: The Future Of Advertising

Social Media Advertising by

Definition of Social Media Advertising The Social Media Advertising was created to increase the visibility of a particular brand on the network, focusing particularly on the world of social networks and online communities. The use of these unconventional channels makes the image of the company or brand that you want to sponsor incredibly closer to the users of the network, which are transformed into potential customers. In this way the communication becomes one-to-one, managing to transfer the promotional message directly from the brand to the customer, in an effective and personalized way. How can a social media advertising strategy help…

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target audience of advertising

What is the target audience of advertising? How to define it?

Local Advertising by

In this article I will talk with you about the definition of target audience. Here you will learn what the target audience of advertising is and what its features are. What is the target audience of advertising? So, what is the target audience? Target audience – these are people who are interested in a particular product or service. For the most part, some products or services are designed based on the needs or problems that exist for some specific people or companies. That is, the right service or product must have demand, since there is a specific problem and need.…

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Effectiveness Of Advertising Online

How To Calculate The Effectiveness Of Advertising Online

Local Advertising by

Let’s talk now about the effectiveness of advertising online. In this article, I will touch on such important indicators as the conversion rate, click through rate and return on investment. Thus, I will talk about each of these terms, and show you how to calculate the effectiveness of advertising online. So, let’s get started! What is Conversion Rate (CR)? Conversion Rate or CR – Usually when we speak of conversion rate, we mean that the site, which are all the ads and all the target users, set a specific goal. Let’s imagine that we have an online store, the purpose…

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Ad Copy

Advice and The Best Strategies To Better Write an Ad Copy

Local Advertising by

Good Ad Copy is the one and only bridge between your landing pages and all the potential customers who search online for products and services like yours. The way it is written affects your rankings in paid search results and click costs. The copy of a PPC ad is much more important than what most people realize.

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Types of advertising

What kind of advertising to choose? Types of advertising today

Advertising Industry by

Every successful entrepreneur knows how important competent advertising in the modern business, promotion of the brand, products, services. Even if you produce the best quality product on the market, there is no guarantee that it will be in demand unless there are different types of advertising. At the same time, a competitor that offers a less-quality product, but which untwists it, will receive much more profit due to impressive sales volumes. It is important that potential buyers are aware of the existence of the product, its advantages. Otherwise, they will choose the one they listened to. But what kind of…

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Advertising On Facebook

5 Factors Of Effective Advertising On Facebook

Social Media Advertising by

In this article, we’ll look at 5 factors of effective advertising on Facebook. You know that millions of people use Facebook daily! That’s why the conversion rate of CTR increased from 0.5% to 0.9%. Advertising on Facebook has become more effective, but not for everyone: many target the audience by interests, demographic data, geography, create beautiful advertising models and write texts, but clients do not. What are they doing wrong and what should be done to make the advertisement work. Factor 1: Strong offer The principle works in any advertising: if you have a strong proposal, your advertising on Facebook campaign will…

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